“broadband strategies: linking rural wisconsin with the global market place”, 3-21-13
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A presentation by Professor Andy Lewis, Center for Community Technology Solutions at the Broadband Research Summit at TreeHaven, Wisconsin. The presentation provided an overview of broadband issues in Wisconsin and reviewed strategies that could be applied by local leaders to increase their connectivity.TRANSCRIPT
“Broadband Strategies: Linking Rural Wisconsin with the Global Market Place” 3-21-13
Professor Andy Lewis, Center for Community Technology Solutions/University of Wisconsin-Extension
4/22/1995
“The telecommunications industry promises to redefine the way we do business in the state. But again, rural areas are in jeopardy of being left with a communications gravel road if special efforts aren’t made to connect our small communities to the Information Super Highway. I’m not sure our rural resident fully understand the speed at which change will take place. We need to build their awareness.”
-Sustainable Design….will it play in Mayberry?, 4-22-1995, Andy Lewis
What kind of a vision have we been getting from some in the private sector?
“What are you going to do with 20 Mbps? It’s like having an Indy race car and you don’t have the racetrack to drive it on. We are going to be offering 3 Meg….most users won’t use that”- SBC's Midwest Networking President, Kirk Brannock who was talking to a city council in
Illinois about the Pabst Farm Development in Wisconsin, 2004 (9 years ago), http://www.designnine.com/news/taxonomy/term/26 CLIP
“It's like buying a Jaguar when a Ford Focus would be perfectly adequate” --Andrew Petersen, spokesman for TDS Telecom, about 1 Gbps Networks, Source: From Milwaukee to Chattanooga, a sea of digital divide, Milwaukee Journal Sentinel, Rick Barrett, 2-26-2012 , http://www.jsonline.com/business/from-milwaukee-to-chattanooga-a-sea-of-digital-divide-5e4ai4d-140520573.html
What is Broadband?
In simple terms, broadband essentially means high speed Internet. It allows you to download large files quickly (books, movies, music, medical records, bank statements, etc.).
Speed Matters….
Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min
T1/DSL (1.54 Mbps): 1 Hour, 15 min
Cable (10 Mbps ): 11 min, 44 sec
Fiber (1 Gbps): 7 sec
Wisconsin ranks #24 (Access)#38 (Adoption)Residential
Source: Eighth Broadband Progress Report, FCC, August, 2012, http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-90A1.doc
Susan Crawford
“But perhaps Americans will start to care when they realize that, compared to other countries, they are paying more for less and leaving behind many of their fellow citizens. As things are, The United States will be unable to compete with nations whose industrial policy has been more forward-thinking.”
The State of the Internet, Q2, 2012
http://www.akamai.com/stateoftheinternet/
High Broadband Connectivity
True Broadband (Residential) Connectivity (>4 Mbps)
Broadband Connectivity in U.S.
Municipal Networks in Wisconsin?
Center for Community Technology Solutions
2003 Wisconsin Act 278/66.0422 StatutesPublic entities are essentially prohibited from providing broadband to businesses and residents.
IEDC Survey 2012
76% of economic development professionals thought a minimum of 100 Mbps or greater was needed to effectively attract new businesses
Source (Craig Settles!): http://www.cjspeaks.com/msp/IEDC2012.pdf
Won’t the Private Sector Take Care of this Problem?
Bruce Kushnick, a former telephone industry consultant estimates that telephone customers have already paid $360 billion/$3,300 per household to build our “superfast electronic highway”. More than enough money to finance a fiber-optic system.
Instead, the high speed data lines in America are among the slowest in the world.
Subsidies to Wisconsin Telecommunications Providers 2005-2010
http://www.usac.org/hc/tools/disbursements/default.aspx
We Can’t Get Discouraged…there are things that can be done.
Center for Community Technology Solutions
Public Vs. Private Debate….
Strategies
Center for Community Technology Solutions
Know your providers Inform your decision makers, citizens Demand SurveysTechnology Fairs, Technology Advisory
CommitteesProvide access to public infrastructure Dig Once PoliciesPublic/Private PartnershipsCoordinate public works projects, ease
permitting on public infrastructureCANs: Community Area NetworksOutreach to increase broadband
subscribership Inform public policy
Know your providers: http://wi.linkamericadata.org
Center for Community Technology Solutions
Know your providers
Center for Community Technology Solutions
Know your providers• Plans for expansion of service
area or services?• What’s needed to expand
service?• Minimum 4 Mbps download/1
Mbps upload services?
Inform your decision-makers and citizens
Center for Community Technology Solutions
Policy Options for Broadbandin Rural Regions, March 2013
“Programs specifically focusing on the economicdevelopment potentials of broadband applications in highly public ways – through town meetings, public demonstrations, and through mobilizing local community change agents – may contribute to improved adoption levels.”
Source: http://expeng.anr.msu.edu/uploads/files/133/Brief_RuralBroadband_Whitacre_etal.pdf
Demand Surveys: Are People Getting What They Need?
Source: LinkWISCONSIN, WI PSC, http://wisconsindashboard.org/node/405
Resources:http://www.link.wisconsin.gov/lwi/default.aspx?page=52&bhcp=1
Technology Fairs, Advisory Committees
Center for Community Technology Solutions
Access to public infrastructure
Center for Community Technology Solutions
They’ll Never Know….
Actually, we need really big pipes
Dig Once Policies
Center for Community Technology Solutions
Public Works Projects Coordination
Center for Community Technology Solutions
Community Area Networks
Center for Community Technology Solutions
Public Access, Outreach
Center for Community Technology Solutions
Metro Vs. Non-Metro Broadband Divide
Household Broadband Adoption Rates by Metro/NM Status, 2003 and 2010
Metro – Non-metro Gap consistent
since 2003
Source: Rural Broadband Availability and Adoption: Evidence, Policy Challenges, and Options, March, 2013 http://expeng.anr.msu.edu/uploads/files/133/BroadbandWhitePaper.pdf
In summary …economic impact
Statistical analysis showed that increases in broadband adoption between 2008 and 2010 resulted in higher levels of median household income and total employment (for non-metro counties)
Model results found that broadband adoption thresholds have more impact on changes in economic health indicators than broadband availability thresholds in non-metro counties between 2001 and 2010Source: Rural Broadband Availability and Adoption: Evidence, Policy Challenges, and Options,
March 2013 http://expeng.anr.msu.edu/uploads/files/133/BroadbandWhitePaper.pdf
Digital Immigrants and Digital Natives
Inform Public Policy
Center for Community Technology Solutions
Susan Crawford:
“America needs more people who can calmly and rationally oppose the free-marketeer rhetoric…People who can understand this issue and then channel their understanding into useful, long-term political engagement. People who will make this an electoral issue for all public offices”
Center for Community Technology Solutions
Questions?
Contact Information:
Prof. Andy LewisCommunity Economic Development Specialist Center for Community Technology SolutionsUniversity Wisconsin-Extension(608) 890-4254 or [email protected]