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© Copyright Alvarion Ltd. WiMAX WiMAX TM: TM: Broadband Wireless Adoption Process Broadband Wireless Adoption Process Gaby Waisman Gaby Waisman Strategic Marketing, EMEA Strategic Marketing, EMEA

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Page 1: Broadband Wireless Adoption Process Gaby Waisman Strategic … · 2016-03-29 · Broadband Wireless Adoption Process Gaby Waisman Strategic Marketing, EMEA. Technology : Positioning

© Copyright Alvarion Ltd.

WiMAXWiMAXTM:TM:

Broadband Wireless Adoption ProcessBroadband Wireless Adoption Process

Gaby Waisman Gaby Waisman

Strategic Marketing, EMEAStrategic Marketing, EMEA

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Technology : Positioning & RoadmapTechnology : Positioning & Roadmap

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The Formation of a Suite of Well Established The Formation of a Suite of Well Established Access Technologies for OperatorsAccess Technologies for Operators

A world of wireline well-established access technologies is changing to a mix of wireline and wireless technologies servicing customers.

Wireless (WiMAX) takes the Broadband Last mile from a fixed line service to portable/mobile service.

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802.16 and 802.16 and HiperMANHiperMAN: Designed from: Designed fromGround Up for the OutdoorsGround Up for the Outdoors

Higher throughput at longer ranges (up to 50 km)Better bits/second/Hz at longer ranges

Scalable system capacityEasy addition of channels maximizes cell capacityFlexible channel bandwidths accommodate allocations for both licensed and unlicensed spectrum

CoverageStandards-based approach to advanced techniques (i.e.smart antenna) to improve non-line-of-sight performance

Quality of ServiceConnection oriented MAC supports voice and videoDifferentiated service levels: E1/T1 for business; best effort for residential

Cost & Investment RiskInteroperable equipment lets operators purchase equipment from more than one vendor (WiMAX -Certified Equipment)A stable, standards-based platform improves OPEX by sparking innovation at the network management layer, antenna layer & elsewhere - Open Network Architecture

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Broadband Wireless Market Road MapBroadband Wireless Market Road Map

Mar

ket

Siz

e

Today 2006 2008-10

PortableDSL on the Move

Hot ZonesMass MarketFixed

Wireless DSLMarket

MobileVehicular

Existing Business

Evolution

Revolution

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Technology Road MapTechnology Road Map

Mar

ket

Siz

e

Today 2006 2008-10

802.16e• Self-Install: Network specificregistration

• Portable CPE (PCMCIA/External)• Cellular Deployment

802.16d • Out/Indoor CPE

802.16eVehicular mobile

Handoff w/other technologiesRoaming

Existing Business

Evolution

Revolution

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End User ApplicationsEnd User Applications

Internet Access

Video Conferencing

Web Browsing

VoIP

IP/VPN

Video/Audio streaming

IP Multicast

Mob

ile +

Nom

adic

+ R

esid

enti

al

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CarriersCarriers’’ Adoption Process DriversAdoption Process Drivers

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Market Adoption DriversMarket Adoption Drivers

Next Generation Technologyeconomical, high quality

wireline alternative

Regulation EvolutionIncreased allocation of Licensed and Unlicensedbands

Carrier Demandto serve ‘White Zones’

& ‘DSL Refugees’

AccelerationStage

Standardized Technology 802.16

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Snapshot of Spectrum (2.3Snapshot of Spectrum (2.3--5.8GHz)5.8GHz)

US WCS2305-23202345-2360

Low/MidUNII-band(802.11a)5150-5350

UpperUNII-band~5725-5850

ISM (11b/g)2400-2480

MMDS~2500-26902700-2900

3300-3400

3.5GHz band3400-3600

WRC (new)5470-5725

WiMAX profiles available

Other Bands

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WiMAXWiMAX Products OfferingProducts Offering

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AlvarionAlvarion’’s WiMAX Visions WiMAX Vision

2004 2004

License and License and

LicensedLicensed--exempt exempt Spectrum: Spectrum:

2GHz 2GHz –– 6GHz6GHz

Fixed outdoor Fixed outdoor SubscribersSubscribersNational Operators, National Operators, Competitive Carriers Competitive Carriers and ISPs.and ISPs.Target subscribers:Target subscribers:

-- Residential usersResidential users

-- EnterprisesEnterprisesVoice, Data & leasedVoice, Data & leasedline servicesline services

Fixed BWA

2006 2006

Licensed spectrumLicensed spectrumFixed , SelfFixed , Self--InstalledInstalled

CPEsCPEs, Portable , Portable CPEsCPEsFixed Network Fixed Network Operators, MobileOperators, MobileNetwork Operators,Network Operators,Competitive CarriersCompetitive Carriers& ISPs& ISPsTarget subscribers:Target subscribers:

-- Residential usersResidential users

-- EnterprisesEnterprises

-- Business usersBusiness usersVoice & Data Voice & Data servicesservices

Portable BWAPortable BWA

2007 2007

Licensed spectrumLicensed spectrumMobile SubscribersMobile Subscribers

-- PCMCIA cardsPCMCIA cards-- Embedded Embedded WiMAXWiMAXchip (Notebooks, chip (Notebooks, PDAsPDAs) )

Fixed Network Fixed Network Operators, MobileOperators, MobileNetwork Operators &Network Operators &Competitive CarriersCompetitive Carriers

Target subscribers:Target subscribers:-- Residential usersResidential users-- Business usersBusiness users

Voice & Data Voice & Data ServicesServices

Mobile BWAMobile BWA

Product AvailabilityProduct Availability

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Milestone : First WiMAX Platform in 2004Milestone : First WiMAX Platform in 2004

June 2004

Alvarion Launches the BreezeMAXTM, its WiMAX-enabledplatform, developed from the ground up based on IEEE

802.16/HiperMAN standards

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Business Case & Customer StoriesBusiness Case & Customer Stories

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Residential Market in a Rurally Located Residential Market in a Rurally Located Small City or TownSmall City or Town

*Source: WiMAX Forum TM

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Residential Market in a Rurally Located Residential Market in a Rurally Located Small City or Town Small City or Town –– Financial DataFinancial Data

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SpainSpain

IberbandaIberbanda –– Access CLECAccess CLEC

www.iberbanda.es

Spanish alternative carrier

Main investors – El Corte Ingles, Prisa Group

Granted nationwide license for 3.5GHz network

Addresses suburban areas underserved by DSLand high speed data services for SME’s

Operating large WALKairtm and BA OFDM network

2000 - Chose Alvarion’s WALKair 1000 for multi-service BWA to high-end SMEs in 72 cities

2003 - Started expansion network to provide broadbandto rural and suburban areas in Andalusia + Catalonia provinces underserved by wireline DSL

2004 - Chose BreezeMAXtm WiMAX-ready platform to deliver multiple services to both business and residential markets

Iberbanda and Intel announce plans to deploy WiMAX in Spain & develop a pilot

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Altitude Telecom Altitude Telecom –– Wireless ISPWireless ISP

First WiMAX-ready network in France.

Private and independent telecommunications operator established 1995

Nationwide multi-service provider in 26GHz network

Only French operator with a license in 3.5GHz

Experienced wireless operator selects BreezeMAXtm as product of choice

BreezeMAX based on IEEE 802.16/ETSI HiperMAN standards and WiMAXTM Forum profiles.

Will offer broadband connectivity to SMEs, LAN and VoIP services to businesses

In 2004 BreezeMAX network will be rolled out in four counties including many rural areas w/ additional deployments during 2005.

Upon certification of Forum, Altitude will target residential customers

FranceFrance

www.altitudetelcom.fr

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Thank you

Alvarion, BreezeCOM, BreezeMAX, BreezeNET, BreezeMANAGE, BreezeACCESS, BreezeLINK, BreezePHONE, WALKair, WALKnet, MGW, eMGW are either registered trademarks, tradenames or service marks of Alvarion Ltd.