broadband wireless adoption process gaby waisman strategic … · 2016-03-29 · broadband wireless...
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© Copyright Alvarion Ltd.
WiMAXWiMAXTM:TM:
Broadband Wireless Adoption ProcessBroadband Wireless Adoption Process
Gaby Waisman Gaby Waisman
Strategic Marketing, EMEAStrategic Marketing, EMEA
Technology : Positioning & RoadmapTechnology : Positioning & Roadmap
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The Formation of a Suite of Well Established The Formation of a Suite of Well Established Access Technologies for OperatorsAccess Technologies for Operators
A world of wireline well-established access technologies is changing to a mix of wireline and wireless technologies servicing customers.
Wireless (WiMAX) takes the Broadband Last mile from a fixed line service to portable/mobile service.
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802.16 and 802.16 and HiperMANHiperMAN: Designed from: Designed fromGround Up for the OutdoorsGround Up for the Outdoors
Higher throughput at longer ranges (up to 50 km)Better bits/second/Hz at longer ranges
Scalable system capacityEasy addition of channels maximizes cell capacityFlexible channel bandwidths accommodate allocations for both licensed and unlicensed spectrum
CoverageStandards-based approach to advanced techniques (i.e.smart antenna) to improve non-line-of-sight performance
Quality of ServiceConnection oriented MAC supports voice and videoDifferentiated service levels: E1/T1 for business; best effort for residential
Cost & Investment RiskInteroperable equipment lets operators purchase equipment from more than one vendor (WiMAX -Certified Equipment)A stable, standards-based platform improves OPEX by sparking innovation at the network management layer, antenna layer & elsewhere - Open Network Architecture
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Broadband Wireless Market Road MapBroadband Wireless Market Road Map
Mar
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Today 2006 2008-10
PortableDSL on the Move
Hot ZonesMass MarketFixed
Wireless DSLMarket
MobileVehicular
Existing Business
Evolution
Revolution
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Technology Road MapTechnology Road Map
Mar
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Today 2006 2008-10
802.16e• Self-Install: Network specificregistration
• Portable CPE (PCMCIA/External)• Cellular Deployment
802.16d • Out/Indoor CPE
802.16eVehicular mobile
Handoff w/other technologiesRoaming
Existing Business
Evolution
Revolution
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End User ApplicationsEnd User Applications
Internet Access
Video Conferencing
Web Browsing
VoIP
IP/VPN
Video/Audio streaming
IP Multicast
Mob
ile +
Nom
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CarriersCarriers’’ Adoption Process DriversAdoption Process Drivers
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Market Adoption DriversMarket Adoption Drivers
Next Generation Technologyeconomical, high quality
wireline alternative
Regulation EvolutionIncreased allocation of Licensed and Unlicensedbands
Carrier Demandto serve ‘White Zones’
& ‘DSL Refugees’
AccelerationStage
Standardized Technology 802.16
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Snapshot of Spectrum (2.3Snapshot of Spectrum (2.3--5.8GHz)5.8GHz)
US WCS2305-23202345-2360
Low/MidUNII-band(802.11a)5150-5350
UpperUNII-band~5725-5850
ISM (11b/g)2400-2480
MMDS~2500-26902700-2900
3300-3400
3.5GHz band3400-3600
WRC (new)5470-5725
WiMAX profiles available
Other Bands
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WiMAXWiMAX Products OfferingProducts Offering
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AlvarionAlvarion’’s WiMAX Visions WiMAX Vision
2004 2004
License and License and
LicensedLicensed--exempt exempt Spectrum: Spectrum:
2GHz 2GHz –– 6GHz6GHz
Fixed outdoor Fixed outdoor SubscribersSubscribersNational Operators, National Operators, Competitive Carriers Competitive Carriers and ISPs.and ISPs.Target subscribers:Target subscribers:
-- Residential usersResidential users
-- EnterprisesEnterprisesVoice, Data & leasedVoice, Data & leasedline servicesline services
Fixed BWA
2006 2006
Licensed spectrumLicensed spectrumFixed , SelfFixed , Self--InstalledInstalled
CPEsCPEs, Portable , Portable CPEsCPEsFixed Network Fixed Network Operators, MobileOperators, MobileNetwork Operators,Network Operators,Competitive CarriersCompetitive Carriers& ISPs& ISPsTarget subscribers:Target subscribers:
-- Residential usersResidential users
-- EnterprisesEnterprises
-- Business usersBusiness usersVoice & Data Voice & Data servicesservices
Portable BWAPortable BWA
2007 2007
Licensed spectrumLicensed spectrumMobile SubscribersMobile Subscribers
-- PCMCIA cardsPCMCIA cards-- Embedded Embedded WiMAXWiMAXchip (Notebooks, chip (Notebooks, PDAsPDAs) )
Fixed Network Fixed Network Operators, MobileOperators, MobileNetwork Operators &Network Operators &Competitive CarriersCompetitive Carriers
Target subscribers:Target subscribers:-- Residential usersResidential users-- Business usersBusiness users
Voice & Data Voice & Data ServicesServices
Mobile BWAMobile BWA
Product AvailabilityProduct Availability
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Milestone : First WiMAX Platform in 2004Milestone : First WiMAX Platform in 2004
June 2004
Alvarion Launches the BreezeMAXTM, its WiMAX-enabledplatform, developed from the ground up based on IEEE
802.16/HiperMAN standards
Business Case & Customer StoriesBusiness Case & Customer Stories
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Residential Market in a Rurally Located Residential Market in a Rurally Located Small City or TownSmall City or Town
*Source: WiMAX Forum TM
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Residential Market in a Rurally Located Residential Market in a Rurally Located Small City or Town Small City or Town –– Financial DataFinancial Data
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SpainSpain
IberbandaIberbanda –– Access CLECAccess CLEC
www.iberbanda.es
Spanish alternative carrier
Main investors – El Corte Ingles, Prisa Group
Granted nationwide license for 3.5GHz network
Addresses suburban areas underserved by DSLand high speed data services for SME’s
Operating large WALKairtm and BA OFDM network
2000 - Chose Alvarion’s WALKair 1000 for multi-service BWA to high-end SMEs in 72 cities
2003 - Started expansion network to provide broadbandto rural and suburban areas in Andalusia + Catalonia provinces underserved by wireline DSL
2004 - Chose BreezeMAXtm WiMAX-ready platform to deliver multiple services to both business and residential markets
Iberbanda and Intel announce plans to deploy WiMAX in Spain & develop a pilot
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Altitude Telecom Altitude Telecom –– Wireless ISPWireless ISP
First WiMAX-ready network in France.
Private and independent telecommunications operator established 1995
Nationwide multi-service provider in 26GHz network
Only French operator with a license in 3.5GHz
Experienced wireless operator selects BreezeMAXtm as product of choice
BreezeMAX based on IEEE 802.16/ETSI HiperMAN standards and WiMAXTM Forum profiles.
Will offer broadband connectivity to SMEs, LAN and VoIP services to businesses
In 2004 BreezeMAX network will be rolled out in four counties including many rural areas w/ additional deployments during 2005.
Upon certification of Forum, Altitude will target residential customers
FranceFrance
www.altitudetelcom.fr
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Thank you
Alvarion, BreezeCOM, BreezeMAX, BreezeNET, BreezeMANAGE, BreezeACCESS, BreezeLINK, BreezePHONE, WALKair, WALKnet, MGW, eMGW are either registered trademarks, tradenames or service marks of Alvarion Ltd.