broadcasting youtube videos_kolev_newmedialit_bratislava, slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and is free to use under condition of acknowledging autorship

Broadcasting YouTube Videos – Challenges and Opportunities

Nikolay Kolev,PhD Candidate




Why do we care about copyright?

• creators • Potential violators




From “The global living room” to “The global newsroom”




Terms of use of YouTube

•Content is provided to you AS IS. •You shall not download any Content unless you see a “download” or similar link displayed by YouTube•You shall not copy, reproduce, distribute, transmit, broadcast, sell, license, or otherwise exploit any Content without the prior written consent of YouTube or the respective licensors of the Content.




Where is the Download button?




Guidelines for Re-broadcasting YouTube content:

• Contacting the YouTube user

• Credit the content owner

• Credit YouTube in your re-broadcast of the video




Am I obliged?

• Yes and… No (according to the law)

• It’s good for my story (it makes it more trustworthy with the reference to the source)




What is Fair use?

• Is the use you want to make of another's work transformative -- that is, does it add value to and repurpose the work for a new audience -- and is the amount of material you want to use appropriate to achieve your transformative purpose?




Fair use = free of charge

• We use a quote, not the whole video• It should be in extent, justified by the

purpose – there is no actual limit• The quote is used as a criticism or a

review • The quoted footage must be visually

marked as such – by referring to the owner if that is possible




Case one




Case two

• The same footage appears on Reuters and the agency is stating that:„REUTERS IS UNABLE TO INDEPENDENTLY VERIFY THE CONTENT OF THIS VIDEO, WHICH HAS BEEN OBTAINED FROM A SOCIAL MEDIA WEBSITE”




Case three

• Copyrighted footage form some big event – like the Oscars ceremony

• We haven’t paid to get access to the official feed• Somehow a part of it is posted on YouTube. • We download the footage and quote the secondary

source• The secondary source later deletes the footage from

his account.




CNN, BBC, YLE

• CNN has the iReport program urging the viewers to send their footage to the TV station

• BBC has a special department with a number of editors who scan the social media for stories and get in touch with the primary sources

• YLE – the Finnish broadcaster with the most clean solution




How to protect your copyrightin YouTube (for users)

• By making a unique watermark • To use the Content ID feature on YouTube- In brief – to give a copy to YouTube of the

original and the website will automatically trace and notify you for any form of copyright violation of your work




That’s how the professionals do it

broadcasting youtube videos_kolev_newmedialit_bratislava, slovakia

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