broaddus planning mc allen research park 22 june2011

NAAMREI NAAMREI McAllen Research & Education Park

Master Plan

NAAMREI: McAllen Research & Education Park

Preview Plan ReceptionJune 22, 2011

AGENDA

Presentation1. Strategic objectives of the park and industry best

practices/trends2 Observations summary:2. Observations summary:

• Market assessment and stakeholder input outcomes • Validation of project viability

3. Preview of the Master Plan• Physical characteristics of the site (location, opportunities, constraints))

• Framework concept, land use diagram, and preliminary master plan

Discussion


BROADDUS PLANNINGTHE BROADDUS COMPANIES


fStrategic Objectives of the Park


NAAMREI INITIATIVE

• Regional Economic Development

• Education Pipeline

• Jobs Creation

Creating


gopportunity

STRATEGIC OBJECTIVES OF THE RESEARCH PARK

• Create public‐private partnerships that provide joint research, t h l t f t d t i t hi f lt d d ttechnology transfer, student internships, faculty and graduate student consulting and job opportunities.

• Enhance the growth opportunities of tenant companies through the creation of a research environment that will foster the creative talent and interaction of ideas to lead the world in nextcreative talent and interaction of ideas to lead the world in next generation, rapid response advanced manufacturing and mass customization.

• Achieve world‐ class standards in all aspects of the development and operation of the McAllen Research Park by establishing an


efficient, management structure and operational platform.

PRINCIPLES

Key Elements:• Smart Growth land use planning – blending into the

community with pedestrian scale

• Destination centers fostering a sense of community, g y,interaction, collaborate and exchange

• Linkage of amenities and destinations while fitting into the neighboring communitiesthe neighboring communities

• Focus on renewed livability, open space, pedestrian scale and quality design

• Research clusters targeting advanced manufacturing, education and workforce training


INDUSTRY BEST PRACTICESTrends


CHANGING LANDSCAPEEVOLUTION OF A RESEARCH PARK

1. Suburban Development: ‐Research Triangle Park

• Founded: 1959

• Land Area: 7,000 Acres

• Developed Space: 20 Million GSF

• Development Density: 2,850 GSF /Acre

2. Campus Development: ‐North Carolina State University Centennial Campus

• Founded: 1984

• Land Area: 1,337 Acres

• Developed Space (projected): 9 Million GSF

• Development Density: 6,750 GSF / Acre

UT

3. Mixed‐Use Development: ‐Johns Hopkins Science + Technology Park

• Founded: 2008

• Land Area: 80 Acres


UNC

• Land Area: 80 Acres

• Developed Space (projected): 3.1 Million GSF

• Development Density: 38,750 GSF / Acre

CHANGING PARADIGMLAND IS A VALUABLE RESOURCE

Developing Densely:1. Reduces Infrastructure Distribution Costs2. Minimizes Storm Water Runoff & Environmental Impact3 Maximizes Usage of the Land (more gsf/acre)3. Maximizes Usage of the Land (more gsf/acre)4. Encourages Pedestrian Activity, Minimizes Use of Cars5. Socially Catalytic – Creates Spaces for Interaction &5. Socially Catalytic Creates Spaces for Interaction &

Intellectual Exchange


CHANGING PARADIGMCULTURAL & ECONOMIC SHIFTS

Place is “becoming the central organizing unit of our economy and society, taking on the role that used to be played by the large corporation.” Richard Florida, Rise of the Creative Class.


CHANGING PARADIGMPARNERSHIPS & COLLABORATION

“As universities consider the pros and cons of partnering with

industry within the context of a research park, they must establish a new paradigm. They will be able to transcend the old state capital budget requests and treat the new partnerships as investments that bring quantifiable returns- creating profit centers instead of long-term debt to the state’s taxpayers.”

Douglas McQueengFormer Executive DirectorAssociation of University Research Parks


OBSERVATIONS SUMMARYStakeholder Input


PROCESS MATTERS

Development

Refinement

Analysis

Vision

Initiation

y

CollaborativeSustainable


SustainableImplementable

PLANNING TIMELINE

March 7‐9

May 3‐5

June 21‐22

August 1‐2


STAKEHOLDER ENGAGEMENT

• NAAMREI Research & Education Park Master Plan SubcommitteeU T P A i E ti Ad i i t ti D• U.T Pan American – Executive Administration, Deans, Faculty Researchers

• South Texas College – Executive Administration, Faculty, Staff

• McAllen Economic Development Corporation• City of McAllen – Councilmember, City Manager, Public

Works, Engineering, Planning• Hunt Development• Hunt Development• Verde Realty• Regional Drainage District• McAllen Chamber of Commerce• Workforce Solutions• Multiple Business Industry interviews• Representatives/Citizens


• At‐large Community, Business, and Neighbors

OBSERVATIONS SUMMARYMarket Assessment Highlights


REGIONAL CONNECTIVITY

LARADO


MARKET ASSESSMENT: PERSPECTIVES

• History, evolution of Maquiladora program Paradigm of low jobs + logistics has created foundations

but run its course

• New Focus: wealth generation wealth generation talent development strategies attracting knowledge‐based jobsattracting knowledge based jobs

• McAllen Research & Education Park can position


McAllen Research & Education Park can position region as unique within national & global economies

MARKET ASSESSMENT: APPROACH

• Identify market segments of demand (external / internal)• Regional industry as technology driver• University research as driver

• Services and amenities needed• Education / technology assets as magnet• Regional commercialization capabilities• Regional commercialization capabilities


Validate research park assumptions & strategy

INDUSTRY OUTREACH INTERVIEWS

Align with NAAMREI & Rio South Texas clusters Goal: 20+ interviews Interview Guide TopicsDrivers of Location & Business SuccessTechnologies & Advanced Manufacturing W kf P filWorkforce ProfileFacility / Equipment / Service needsR & D characteristicsR & D characteristicsStrategic PartnershipsFuture Plans


McAllen Research Park Perspectives

INDUSTRY INTERVIEW TAKE-AWAYS

• Today’s world: “More than labor costs” Central Location Labor quality International competitiveness

• Focus on reduced cycle time & rapid responseFocus on reduced cycle time & rapid response• Cost‐reduction through value chain management

• Importance of proximity to R & D resources• Importance of proximity to R & D resources• Access to training, equipment resources


• Additional business units moving here

NOTABLE QUOTES

• “The area is on the cusp of being truly competitive on l b l b i i ll Chi ”a global basis, especially versus China”.

• “The research park would provide an additional competitive advantage for the area . . . beyond just the labor market ”the labor market.

“W thi t f i iti ti th• “We see this type of new initiative as another resource to help with recruiting talent . . . And to help people develop their skills”


people develop their skills .

EMERGING OPPORTUNITIES

• Balance research park tenant mix between established and start‐up companies

• Technology and investment from Mexicogy• Leverage region’s technology and workforce

assetsassets• Multi‐university partnerships (regional,

national international)national, international)• Start‐ups from university research


CASE STUDY: FIBERIO

• “Disruptive process” to produce nanofibers• Licensed to start‐up; professional management

recruited; (University retains some equity)• Outside professional VC investors • Trajectory of less than 2 years to sales• Started in 1500 sq. ft. >>> new space = 15,000 sq. ft• Employment: grew from 3 to 15+ in one year;

projected at 200 in 5 years• Continuous R & D and innovation w/ potential for

ddi i l i


additional spin‐outs

WHAT IF…ENTREPRENEURIAL VISION

If one company can grow to 200 employees in 6 years ….

250

200 Jobs

150

200

100

Jobs A

0

50


02010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

WHAT IF…ENTREPRENEURIAL VISION

What if…One company started every year from now until 2025?

250

A

B

C

2,239 Jobs

150

200C

D

E

F

G

H

100

Jobs H

I

J

K

L

0

50M

N

O

P


02010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

AREAS OF COMMERCIALIZATION POTENTIAL

• Biomedical Focus • OpticsBiomedical Focus Areas

• Medical devices

Optics• Energy Storage• Railroad industry

• Tissue engineering• Materials science

Railroad industry research

• X‐ray defractionMaterials science• Manufacturing &

Mechanical

X ray defraction• Contract research &

testingengineering

g


CASE STUDY: PROJECT TRASH TALK

• One year old ‐‐ Founders, IP privately‐based from MMonterrey

• Innovative microwave plasma gasification• Ability to produce synthetic gas from waste and

other feed stocks; multiple technology applicationsP i h US b d• Partners with US‐based management

• Semi‐virtual staff = 10; forecast = 140‐50 in 5 years • Phase One “proof of concept” in McAllen• Research partnership agreement w/ UTPA


OBSERVATIONS SUMMARYProject Validation


PROXIMITY IS A COMPETITIVE ADVANTAGE

• Regional Initiative with a Local Focus

McALLEN UTPA

• Mapping of Key Assets• Cross‐border

STC

Convention Center

McALLENMISSION

UTPA

• Cluster Development• Rapid Response Manufacturing• End‐of‐Life Remanufacturing

STC – Technology Campus

AirportMcAllen Research andEducation Park

• End‐of‐Life Remanufacturing• Demanufacturing

Campus

Anzalduras Bridge

REYNOSA


REYNOSA

Note: blue dots indicate regional industrial manufacturing businesses (assets)

RECRUITMENT AND RETENTION

• Attract Industry – Development• Unique Strategy (not Silicon Valley)q gy y• Leverage “Bridge” Location (bilingual)

• Stop the Brain DrainStop the Brain Drain• Youthful Region• Entrepreneurial Vision• Desire Local Opportunities

• WORKFORCE DIVERSIFICATION• “High skilled, high‐paying jobs.”g , g p y g j


RAPID RESPONSE & DELIVERY

“Big will not beat small anymore. It will be fast beating slow ”It will be fast beating slow.”

– Rupert Murdoch

• Quick, responsive workforce is attractive to industry• Training Testing Hiring• Training , Testing, Hiring• Research, Innovation

• Higher Education A Priority ComponentHigher Education A Priority Component• Consider Multi‐institutional Collaborations• Public – Public Partnerships• Public Private Partnerships


• Public – Private Partnerships

BUILDING MOMENT & SUPPORT

• Funding Collaborations• Money is Tighty g• Leverage Private‐sector’s Agility

• Ensure ImplementationEnsure Implementation• Master Plan a First Step• Prioritized Development


REGIONAL CONNECTIVTY

Connecting:• International Community Resources

• Education, Research & Industry to Create Economic Impact

• Living‐Learning Research CommunityLiving Learning Research Community


MASTER PLAN PREVIEWPhysical Site Characteristics


SITE - DISTANCE

Convention Center

STCTechnologyCampus


Reynosa (3 mi.)

NEIGHBORSResidential

NEIGHBORS

High-end Residential

Flood Plain & Golf Course

Palm ViewGolf Course

High-end Residential

Ruben Hinojosa R id ti l

Water Treatment

Pl t

Nature Preserve

Residential

Hinojosa School

Mixed-Use Sam HoustonElem

ResidentialMed toHigh-end Residential

Plant+ City

Recycling

Ball ParkHotel

STCTechnologyCampusSharyland

Ball ParkMixed-Use

Apartments

ConvenienceOffice

Sharyland Business Park


SITE OWNERSHIP OF 406 ACRES

• Hunt Properties255 Acres

• Verde Development71 Acres

Hunt 225 Acres

• City of McAllen80 Acres City of 80 Acres y

McAllen 80 Acres

Verde 71 Acres


Questions and Discussion

EXISTING VEHICULAR CIRCULATION

Primary Access

Vehicular Circulation

Secondary Access

Rd.

Rd.

S. Sha

ry

S. W

are R

anta Engracia

El Jardin

San Gabriel

Sarah Ave

Sa

Plantation Grove

Military Hwy

erna

tiona

l


Questions and DiscussionS. In

tePkwy

ACCESS / DRAINAGEWAYS / GREENBELTS

Primary Access

Pedestrian Circulation

Rd.

Rd.

Secondary Access

S. Sha

ry

S. W

are R

anta Engracia

Olga Ave

Greenbelts for Pedestrian and stormwater

El Jardin

San Gabriel

Sarah Ave

Sa

Plantation Grove

Military Hwy

erna

tiona

l


Questions and DiscussionS. In

tePkwy

MASTER PLAN PREVIEWFramework Plan


VEHICULAR ACCESS – PRIMARY / SECONDARY

Rd.

Rd.

S. Sha

ry

S. W

are R

wyEl Jardin Idela Ave

nterna

tiona

l Pkw

Santa En

gracia

Olga Ave

Sarah Ave

S. InS

Plantation Grove


San Gabriel

VEHICULAR ACCESS IS BASED ON 300’ GRID –FLEXIBLE FOR RESIDENTIAL & MIXED USE


WATERWAYS / GREENBELTS / PEDESTRIAN ACCESS

Rd.

Rd.

S. Sha

ry

S. W

are R


nterna

tiona

l Pkw

Santa En

gracia

Olga Ave

Sarah Ave

S. InS

Plantation Grove


San Gabriel

LAND USE DIAGRAM

Rd.

Rd.

S. Sha

ry

S. W

are R


nterna

tiona

l Pkw

Santa En

gracia

Olga Ave

Sarah Ave

S. InS

Plantation Grove


San Gabriel

URBAN PLANNING PRINCIPLES:DENSITY TRANSECT


URBAN PLANNING PRINCIPLES:DENSITY TRANSECT

Rd.

Rd.

S. Sha

ry

S. W

are R


nterna

tiona

l Pkw

Santa En

gracia

Olga Ave

Sarah Ave

S. InS

Plantation Grove


San Gabriel

THE MCALLEN RESEARCH & EDUCATION PARK


DISCUSSION


DISCUSSION

broaddus planning mc allen research park 22 june2011

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