broaden your palate. shape your future. 2018 sponsorship …• unraveling the mysteries of...
TRANSCRIPT
Broaden Your Palate.Shape Your Future.
2018 SPONSORSHIP DECK
SommCon® is a leading conference and exposition for education and training of beverage professionals and serious enthusiasts, bringing together industry members of all levels to discuss, develop, and lead the conversation on the business of wine.
SommCon’s® education is built by industry thought leaders for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. Attendees learn and taste their way through keynote sessions and educational seminars.
EAST Washington, D.C. | July 22 - 24, 2018
WESTSan Diego, CA | November 14 - 16, 2018
About
Past Participating Sponsors
Wines of Germany
SommCon® kicks off the conference with a day of trade certifications* hosted by industry organizations. Attendees who plan to attend the conference, and take a certification that year, are able to do both in one location. Participating organizations receive visibility to hundreds of trade members and spark interest in attendees who may have not previously considered getting certified.
Previusly hosted certifications have included:• Wine and Spirit Education Trust
- Level 1 Award in Wine - Level 1 Award in Sake
• Cicerone Certification Program• Rioja DOCa Master Certification
Certifications
* Certifications may vary per market
Seminars
SommCon® showcases 2 full-days of seminars, panels, and discussions. Previous seminars have included:
• Beyond Bubbles; Exploring the Hidden Nooks and Crannies of Conegliano Valdobbiadene Prosecco Superiore
• How the Country’s Best Wine Directors Run Their Programs
• Ripeness and Aging of Red Grape Varieties in Loire Valley
• Champagne - A Blind Comparison• Understanding and Comparing Recent Bordeaux Vin-
tages - 2010, 2012, and 2014• The Wonderful World of Washington State Wine• A Global Look at Chardonnay - Terroirs and Wine-
making Style• Discover the Versatility of Moscato d’Asti• A Close Look at Agave & Terroir: The Wines of Mex-
ico• The History of Wine: Pangaea to Pasteur• Central Europe: Exploring Wines of Hungary, Romania,
Croatia, Georgia & Greece• A Succinct Tour of Iconic Wines from the Rhone
Valley and Provence• The Margins of Pinot and Chardonnay - Where to Find
the Hidden Gems• Understanding and Comparing Recent Bordeaux Vin-
tages – 2010, 2012 and 2014• Structure & Aroma Component Tasting• Vino Autentico: Indigenous Grapes & Incomparable
Terroir• The Role of Viticulture in the Evolution of Napa Valley
Wines• Unraveling the Mysteries of Indigenous Italian Grape
Varieties• Blind Taste with the Masters - MS Tasting• Blind Taste with the Masters - MW Tasting
Conference Statistics*
*2017 San Diego Conference Statistics
• Total SommCon Conference and Trade Tasting attendance (Pre-Registration) = 1,799
• Total Seminar Attendance = 504
• Attendee Age – 21 - 25 years = 3% – 26 - 35 years = 24% – 36 - 45 years = 25% – 46 - 55 years = 25% – 55+ years = 23%
• Conference attendance split 45% female and 55% male
• Attendees’ Role in Decision Making – Final Decision Maker = 47% – Influencer of Decision = 32% – Recommendation for Decision = 13% – Conduct Research for Decision = 8%
• Attendees’ Purchasing Power – $0 - $49,999 = 42% – $50,000 - $99,000 = 19% – $100,000 - $249,999 = 18% – $250,000+ = 21%
• 38% of attendees currently hold at least one higher level certification in wine, beer or spirits
– Certified Sommelier = 130 – WSET Levels 1-4 = 171 – Certified Specialist of Wine = 65 – Certified Wine Educator = 8 – Certified Specialist of Spirits = 18 – Advanced Sommelier = 25 – Master Sommelier = 8 – Master of Wine / Spirits = 2
• Attendees included: Winemakers, Company Owners, Front of House Staff, Managers, Buyers, Sommeliers, Beverage Directors, Journalists, Bartenders, Food and Beverage Directors, Wine Program Directors, Professors, Tasting Room Managers, Vintners, Portfolio Managers, Ambassadors, Wine Brokers, etc.
– Hospitality / Front of House = 32% – Distribution = 14% – Education = 13% – Winemaking = 11% – Importers = 7% – Events = 7% – Consulting = 7% – Media = 5% – Technology = 2% – Association = 2%
Marketing Outline
SommCon utilized an integrated marketing strategy in 2017, which included:
• Weekly electronic consumer newsletters (26 broadcasts total = 129,000 subscriber impressions)• Print, radio and online advertising• 30,000 copies of En Bouche Official Festival Magazine distributed to Festival attendees, Chaine members, San Diego Magazine subscribers, and local restaurants,
retailers, wineries, and hotels• 5,000 postcards distributed to restaurants, retailers, coffee shops, wine bars, wineries, farmer’s markets, and community events pre-event) in San Diego County• Content marketing through SommConfidential, the SommCon blog featuring contributions from top industry professionals who discuss their unique insights, knowledge
and experience• Print out-of-market ads in Tasting Panel, Somm Journal, Wine Spectator and IMBIBE• Email newsletter inclusion in Somm’s List, Wine Spectator, VinVillage, San Diego Bay Wine + Food Festival and San Diego Magazine• Web inclusion on Somm’s List, Chef’s Roll, and VinVillage• Local and out-of-market radio promotions through VinVillage• Social media campaign garnering over 1.6 million impressions• Over 1,633,00 website hits to sommcon.com
Total Advertising, Promotions, and Marketing Collateral Impressions
9,227,727
The Campaign
SAN DIEGO, CA NOVEMBER 15-17
Broaden Your Palate.Shape Your Future.
SAN DIEGO, CA NOVEMBER 15-17
Presort StandardU.S. PostagePAID
Permit 751San Diego CA
Education at SommCon is built by some of today'smost influential palates for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge.
Be inspired as you learn and taste your way through educational seminars, complete with a trade-only tasting and expo; network with the industry's best and brightest, and have plenty of fun along the way.
Book by September 15 and Save $30 on Full and Single-Day Conference Registration!
Registering for a group of four or more?Contact [email protected] for package rates and pricing.
Sponsors:
/sommcon
@sommcon
@sommcon
sommconusa.com
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Public Relations Overview
SommCon appeared in a number of features and articles leading up to the event resulting in over 139 million impressions. The following are a few highlights of 2017 coverage:
• Forty-four online calendar postings on 101 Things to Do SD, ABC 10 San Diego, Discover SD, FINE Magazine, Fox 5 San Diego, KYXY, OC Foodies, San Diego City Beat, San Diego Magazine, San Diego Union Tribune, Yelp.com, and more
• Online features including mentions in Wine Industry Advisor, East County Magazine, San Diego Home & Garden, Vinetur, The Coast News Group, and Thrillist• Print features in SommJournal, East County Magazine, San Diego Home & Garden and Wine Spectator• Press Release distribution garnering over 87,760,000 impressions • E-blast inclusions in The Juice and Thrillist garnering over 13 million impressions• Twenty-six consumer broadcasts sent to over 129,000 individuals• Broadcast media hits on CRN Radio• Twitter, Instagram, and Facebook mentions from influential food and wine enthusiasts, earning more than 298,000 impressions
Total PR Impressions
139,816,226
What
They're
Saying...
Coast NewsSan Diego MagazineUT San DiegoThe SOMM JournalTasting PanelWine Spectator
ONLINE
Coast NewsUT San DiegoSan Diego MagazineThe Aspen TimesAdvisor Wine Industry NetworkSommCon EveThe SOMM Journal
Web Hits
*2016 Web Hit data
Over 1.6 MILLION total hits
SommConfidential is a blog for beverage industry that highlights top professionals and their unique insight, knowledge, and expertise.
OverallImpressions
*2017 San Diego Data
1,799SommCon Conference + Trade Tasting Attendees
(Pre-Registration)
9,227,727Advertising & Marketing Collateral Impressions
139,816,226PR Impressions
149,045,752Total Impressions
