broadway in chicago: the spongebob musical
TRANSCRIPT
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Broadway In ChicagoMarketing Practicum
Winter 2016
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TargetDemographicsoMi!!ennia!s
o "ids # Parents
oTheatre$%oers
oMusic &nthusiasts
oTourists
ampaign '(er(iew
')*ecti(eso &ngaging Chicago
o+oca! ,udiences
oTourists
o &ducation
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Budget - o. Budget
%enera! Print &/penditure 6032 645-
Te!e(ision &/penditure 11000 17411-
'utdoor ,d(ertising 200 742-
'n!ine ,d(ertising 0286 482-
9ignage and :ront o. ;ouse 1050 1418-
Promotions :ee and &/penses 600 043-
Press :ee and &/penses 5780 6-
Co!!atera! Printing
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Music &nthusiastsoWi!! p!ay to hear
artist@s
music !i(eo &c!ectic mi/ o.
sty!es
o
9take in the show
Target Demographics
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9poti.yo ,ds
o P!ay!ists
Music &nthusiasts
Tom "itto e/4 Chicago Music MagaAine
Cyndi +aupero Inter(iew and Per.ormance
9ong , Day
ouTu)e Musician 9hout$'utso e!ated artist@s who
contri)uted to show
e/p!aining why they !o(e9pongeBo)o Can )e done on their own
phones casua! setting >no.orma! shooting?
o 9pongeBo) character .or
musician@s persona!ity
Instagramo Musicians take o(er account
.or a day Music B!ogso >e/4 Conseuence o. 9ound?
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Theatre %oerso Primari!y Women
75$55
o 9pend disposa)!eincome on theatre
o;igh saturation o.
theatreo;igh standards
Target Demographics
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E!ogs o. ,ctorso &than 9!ater dai!y routine
o Danny 9kinner te!!ing *okes
o +i!!i Cooper ta!ks a)out.eminism
o , day with the choreographer
Theatre$%oers
9teppenwo!. Programso Inter(iew with Tina +andau
%enera! < 9tudent ush
Cast and ,rtist,ppearances
'pening Fight
e(iews
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Touristso 9ummer
o In and 'ut o. City
o 9pongeBo) is away to accessChicago Theatre
Target Demographics
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Eamondeo 9hedd ,uarium
o Bikini Bottom ,d(enture
o P!aces 9pongeBo) has
)een
T'urists
MagaAine Pu)!icationso Time'ut Chicagoo Tourist MagaAines
Print ,d(ertising
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"ids # Parentso &(en though not a kids@ musica! shou!d not
)e ignored
o Wi!! spend disposa)!e income on .ami!y$.riend!y theatre
o Parents and kids wi!! attend togetherGno)a)ysitter
Target Demographics
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TE ,ds and 9pots
"ids # Parents
Per.ormance 9chedu!eo Matinees
:ami!y$'riented
Per.ormances
estaurant
Mom B!ogs
'!der Chi!dreno
9ocia! Media
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Mi!!ennia!so 1$75 years o!d
o%rew up with
9pongeBo)
oDon@t usua!!y seetheatre
oFot as much .reetime
oTech 9a((y
Target Demographics
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9ocia! MediaoTwitter Instagram :ace)ook ouTu)e
Mi!!ennia!s
o Contests and Promotionso Targeted ,d(ertisements
o9napchat >%eo$:i!ter?
oTinder BuAA.eed HuiA
o;ashtags %I:s
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Bar Fights
Mi!!ennia!s
Taste o. Chicago
Ticket Promotions
o Three Dots and a DashoCoasters and Bu))!es
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'pening Fight
Mi!!ennia!s
,d(ertising Campaign
Per.ormance 9chedu!e
o +ocations o. materia!soPhoto)ooths
Ticket Pricing
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T;,F"'J
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Marketing CampaignDepartments
,ccount Management,ndrew estieri and Kanie Dickerson
,d(ertising Kaco) &ntenman and ache! 9tam!erKonas
9ocia! Media ,ndrea CaniAares:ernandeA and Mahek
Tu!siani
9a!es