A look at Broadway

& the Economy

The Show

Must Go On

1st• How Broadway Impacts the Economy

2nd• How Inflation Affects Broadway

3rd• Broadway and Hollywood Relationship

1st• How Broadway Impacts the Economy

2nd• How Inflation Affects Broadway

3rd• Broadway and Hollywood Relationship

$9.8 billion to the New York City economy

during the 2008-2009 season

(The Broadway League 2010)

NY Area $82.50 $200 million

Domestic Tourist $603 $1.52 billion

International Tourist $1,107 $231 million

Additional Purchases

by Broadway Tourists

(Jacobs 2002)

$477.7 million in taxes 84,400 jobs

(The Broadway League 2010)

“The extent of economic impact of Broadway tours

to a local metropolitan area [is] three times the

dollar amount of the gross ticket sales"

From the 2006 Report for the

League of American Theatres and Producers Inc (Razor 2010)

2003 Musicians Strike

(Scott 2003)

"[Broadway is] part of

the economy that

draws people to New

York...Tourism has a

multiplier effect that

lots of economic

activity doesn't,

because it's money

that wouldn't be here

other-wise"

-Ronnie Lowenstein Director of the Independent Budget Office

(Scott 2003)

1st •How Broadway Impacts the Economy

2nd • How Inflation Affects Broadway

3rd •Broadway and Hollywood Relationship

Tickets to Broadway shows have increased 133% in the past 20 years

Stat: (“That's Expensive Entertainment” 2005)

Story: (Glenn Haas 2009)

Shrek the Musical $25 million in 2008

Spider-Man, Turn Off the Dark$65 million dollars

(Kennedy 2010)

Show Year Opened Approx Cost in Mil(2010 dollars)

Oklahoma 1943 1

Rent 1994 5.2

Wicked 2003 16.6

Shrek 2008 25.4

Spiderman:Turn off the Dark

2011*(in previews)

~65

(Kennedy 2010)

1st •How Broadway Impacts the Economy

2nd •How Inflation Affects Broadway

3rd •Broadway and Hollywood Relationship

view "film adaptations of their properties as helpers, not hindrances, when their productions begin to display signs of box office wear and tear"

(Burston 2009)

-Judy CraymerMamma Mia producer

(Burston 2009)

“As with film, the

answers are in the

foreign and the

ancillary streams of

video,

merchandising and

soundtracks”

(Cox and Evans 1998)

(Burston 2009)

Fin

All production shots courtesy of Broadwayworld.com