brochure monogramme 2016_english
TRANSCRIPT
Jean-David Camus enjoyed a successful early career in
the marketing of luxury goods (perfumes, spirits, wines
and champagne) for major companies and SMEs, in
France and abroad, for 12 years.
In 2006, he created the Monogramme ‘’marketing house’’
in Beaune to meet the growing needs of premium brands
for an independent and transversal outside view.
Monogramme combines 20 years of experience, strategic
vision and operational implementation with a made-to-
measure approach.
As both a consultant and multi-entrepreneur, Jean-
David has helped his clients build strong, attractive and
meaningful brands in France or other countries for the
last 10 years.
FOUR AREAS OF EXPERTISE
02. IDENTITY & PACKAGING DESIGN
01. MARKETING &
BRAND-BUILDING CONSULTANCY
03. WEBSITES &
DIGITAL STRATEGIES
04. ENTREPRENEUR & BUSINESS ANGEL
O1.MARKETING & BRAND-BUILDING CONSULTANCYBuilding a business or a brand requires both a clear vision and perfectly executed operational implementation. Monogramme’s strength lies in its dual ability: to think both on a strategic and pragmatic level to provide 360° support.
BRAND PLATFORM & POSITIONING
PRODUCT & SERVICE INNOVATION
PHOTOGRAPHY & ADVERTISING
QUANTITATIVE OR QUALITATIVE RESEARCH
COPYWRITING & STORYTELLING
VIDEO
MARKETING & COMMUNICATION PLANS
CRM & CUSTOMER LOYALTY
WINE TOURISM
O2.IDENTITY & PACKAGING DESIGNLeaving an emotional impression is the very essence of a luxury product. It involves telling a story and conveying a message that goes beyond the technical expertise of a product. Monogramme infuses its creative work with soul and excellence.
CONCEPT DEVELOPMENT
PACKAGING CREATION & DESIGN
BRANDING & BRAND NAME CREATION
PACKAGING DEVELOPMENT
VISUAL IDENTITY & LOGOTYPE
O3.WEBSITES & DIGITAL STRATEGIESThe current digital revolution challenges existing approaches whilst offering exciting opportunities. Monogramme’s role is to support clients in the planning and implementation of their digital projects in order to respond to both business requirements and evolving consumer expectations.
DIGITAL STRATEGY CONSULTANCY
APPLICATIONS
WEBSITE CREATION
BLOGS / SOCIAL MEDIA
E-COMMERCE
EMAILING
O4.ENTREPRENEUR & BUSINESS ANGELJean-David is a serial entrepreneur, allowing him to develop skills that will contribute to the success of Monogramme’s clients. In return, the companies in which Jean-David invests as a business angel benefit from his networks and global consulting expertise.
Some of the projects successfully launched by Jean-David :
• HOSPICES-BEAUNE.COM : Since 2009, a game-changing and digital business-model that allows wine lovers to buy iconic super-premium Hospices de Beaune Burgundy wines en primeur. >> www.hospices-beaune.com
• BELENIUM : the first micro-brewery in Beaune, the capital of Burgundy wines, offering since 2014 craft beers with a gastronomic focus. >> www.belenium.com
• MALTSTROM : Based 1 hour North of Montréal, Québec, this craft brewery combines tradition with innovative know-how. Foundation : 2016. >> www.maltstrom.com
BUSINESS CREATION & DEVELOPMENT CONSULTANCY
BUSINESS DEVELOPMENT
INNOVATIVE BUSINESS MODELS
SHAREHOLDING ACQUISITION / FUND SOURCING
THEY TRUST MONOGRAMME...
SOME OF OUR CLIENTS
a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e
Jean-David Camus is the co-founder of this microbrewery established in 2016 one hour north of Montreal in Lanaudière.
Maltstrom defines itself as a brewing creation workshop, a singular combination of tradition and bold savoir-faire.
WWW.MALTSTROM.COM
CRAFT BREWERY MALTSTROM (QUÉBEC, CANADA)
BRAND PLATFORM
BUSINESSMODEL
ADVERTISINGINNOVATION BUSINESSDEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT CREATION
BRANDING VISUAL IDENTITY
PACKAGINGDESIGN
PACKAGINGDEVELOPMENT
WEBSITE E-COMMERCE FACEBOOK
Jean-David Camus is the co-founder of this microbrewery established in Beaune in 2014. He oversees all the marketing
and communication, as well as the management and commercial development, of the company.
WWW.BELENIUM.COM
CRAFT BREWERYBELENIUM (BEAUNE)
BRAND PLATFORM
BUSINESSMODEL
ADVERTISINGINNOVATION BUSINESSDEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT CREATION
BRANDING VISUAL IDENTITY
PACKAGINGDESIGN
PACKAGINGDEVELOPMENT
WEBSITE E-COMMERCE FACEBOOK
C A U S A N O S T R A E L A E T I T I A E
BEAUNE - BOURGOGNE
Taillevent is a historical art de vivre House with a flagship restaurant in Paris. It works with Monogramme for digital strategy
and emailing projects, targeting high-end wine and food lovers.
WWW.TAILLEVENT.COM
TAILLEVENT
DIGITAL STRATEGY
CONSULTANCY
EMAILING
The “craft manufacture” of Champagne Lallier works with Monogramme on a 360° approach combining strategic and digital marketing, packaging design and advertising.
WWW.CHAMPAGNE-LALLIER.COM
CHAMPAGNE LALLIER
BRANDPLATFORM
ADVERTISINGCOPYWRITING
PACKAGINGDEVELOPMENT
DIGITAL STRATEGY
CONSULTANCY
INNOVATION PRINT
CONCEPTCREATION
BRANDING VISUALIDENTITY
PACKAGINGDESIGN
WEBSITE BLOG
This leading French caviar brand asked Monogramme to define its brand platform and storytelling in a
strategical movement to reach more B2C customers.
WWW.COMPTOIRDUCAVIAR.COM
COMPTOIR DU CAVIARPARIS
PLATEFORMEDE MARQUE
STORYTELLINGAUDITMARKETING
This prominent Château located in Saint-Estèphe asked Monogramme to define its brand positioning
and communication territory.
WWW.PHELANSEGUR.COM
CHÂTEAU PHELAN SÉGURSAINT-ESTÈPHE
MARKETINGAUDIT
BRANDPLATFORM
This 100% Reunion Island Rum, the third largest brand in France, entrusted Monogramme with the
visually-rich design of its website.
WWW.RHUM-CHARETTE.COM
RHUM CHARRETTE
WEBSITEDIGITAL STRATEGY
CONSULTANCY
Monogramme worked with the Union Viticole des Côtes du Rhône on their global marketing
review for several months.
WWW.CELLIER-DES-DAUPHINS.COM
Testimonial: We called upon Jean-David Camus for his 360° marketing expertise. The methodology used by Monogramme, which is collaborative,
audacious and effective, fully met our requirements.
Frank GODET, Directeur Général.
UVCDR - CELLIER DES DAUPHINS
MARKETINGAUDIT
BRANDPLATFORM
RESEARCH
On www.hospices-beaune.com, wine enthusiasts around the world can buy en primeur wines at the legendary Domaine des Hospices de Beaune’s famous
wine auction. Monogramme created this revolutionary concept in 2009. It and has been developing this business since that date, as an entrepreneur, in
partnership with Albert Bichot who provides the technical expertise for the ageing of these exceptional fine wines.
WWW.HOSPICES-BEAUNE.COM
GROUND-BREAKING E-COMMERCE HOSPICES-BEAUNE.COM
WINETOURISM
BUSINESSMODEL
INNOVATION BUSINESSDEVELOPMENT
PRINT COPYWRITING VIDEO CRM
CONCEPT CREATION
BRANDING VISUAL IDENTITY
WEBSITE E-COMMERCE FACEBOOKTWITTERYOUTUBE
EMAILINGAPPLICATIONIOS/ANDROID
The smallest of Burgundy’s prestigious wine houses, nestling in the heart of Beaune, launched with Monogramme a website
reflecting its 200 years of heritage.
WWW.MAISONJAFFELIN.COM
MAISON JAFFELIN, BOURGOGNE
WEBSITECOPYWRITING DIGITALSTRATEGY
CONSULTANCY
We have enjoyed a strong relationship with this exceptional Grand Cru Champagne brand for 10 years and work
with them on brand strategy and digital projects.
WWW.CHAMPAGNE-MAILLY.COM
CHAMPAGNE MAILLY GRAND CRU
WEBSITEDIGITALSTRATEGY
CONSULTANCY
BRANDPLATFORM
ADVERSTISING VIDEO
BLOG EMAILING
Testimonial: Monogramme has been our regular partner since 2006. Its knowledge of the luxury market and its passion for new technologies
are real assets for the building of our brand image. J.F. PRÉAU, General Manager
A subsidiary of Pernod Ricard, armagnac Montesquiou is a true French craft spirit. Monogramme works on several marketing,
visual and digital projects for this authentic yet contemporary brand.
WWW.ARMAGNAC-MARQUIS.COM
ARMAGNAC MARQUIS DE MONTESQUIOU
CREATIONPRINT
PHOTOSRÉDACTION SITEWEB
Jean-David Camus is the co-founder of this innovative culinary brand. The Brumes Gourmandes sprays have brought traditional spirits back into vogue. They deliver a perfect dose, in a simple and easy-to-use spray,
adding a creative touch to both sweet and savoury dishes. As well as the management and development of the company, Monogramme oversees
product design and communication.
WWW.BRUMES-GOURMANDES.COM
COOKING SPRAYSBRUMES GOURMANDES
BUSINESSMODEL
ADVERTISING
PACKAGINGDEVELOPMENT
BRAND PLATFORM
INNOVATION BUSINESSDEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPTCREATION
BRANDING VISUALIDENTITY
PACKAGINGDESIGN
WEBSITE E-COMMERCE FACEBOOK
du GOÛT en SPRAYBrumes Gourmandes
This exceptional flagship of the Médoc has entrusted its marketing, wine tourism and e-commerce strategies
to Monogramme for a number of years.
WWW.CHATEAU-LASCOMBES.COM
CHÂTEAU LASCOMBESSECOND CRU CLASSÉ - MARGAUX
MARKETINGPLAN
WINE TOURISMPHOTO VIDEO
DIGITALSRATEGY
CONSULTANCY
E-COMMERCE EMAILING
Working with all the teams at this acclaimed Rhône Valley wine house, we provided strategic and
operational marketing support for an 18 month period.
WWW.OGIER.FR
MAISON OGIERCHÂTEAUNEUF-DU-PAPE
BRANDPLATFORM
MARKETINGPLANS
MARKETINGAUDIT
Testimonial: We work with Monogramme to define together a long-term vision of our business and create strong brands.
J.P. DURAND, CEO, Maison Ogier / Advini
We supported this well known Burgundy wine house over a three year period, in an outsourced marketing management capacity, working on
the brand basics (strategy and positioning) as well as a full reworking of its communication (advertising, print, and internet).
WWW.BOURGOGNE-BICHOT.COM
ALBERT BICHOT
BRANDPLATFORM
INNO-VATION
PRINT ADVERTISINGCOPYWRITING
DIGITALSTRATEGY
CONSULTANCY
EMAILINGWEBSITE BLOG
CONCEPTCREATION
BRANDING VISUALIDENTITY
PACKAGINGDEVELOPMENT
This family-run SME, specialising in ‘’fine seafood’,’ exports 90% of its production to luxury establishments
around the world. It has chosen to work with Monogramme on its brand vision and strategy.
WWW.SAINTKERBER.COM
PARCS SAINT KERBER, CANCALEOYSTERS & SEAFOOD
MARKETINGPLANS
MARKETING AUDIT
BRANDPLATFORM
BRANDING VISUALIDENTITY
PACKAGINGDESIGN
Established in 1891, Jacoulot is highly skilled in the production of terroir spirits and liqueurs. It asked Monogramme to help
it develop a new international brand vision and rework its communication.
WWW.JACOULOT.COM
MAISON JACOULOT MARCS & LIQUEURS
BRANDPLATFORM
PRINT ADVERTISING BRANDING VISUALIDENTITY
PACKAGINGDESIGN
COPYWRITING
DIGITALSTRATEGY
CONSULTANCY
WEBSITE EMAILING
Testimonial: Monogramme has provided us with pertinent, high quality solutions combined with a highly responsive approach.
P.Vançon - owner, Jacoulot
1678 - BOURGOGNE
An innovative and daring winemaker, Hervé Kerlann is based at the Château de Laborde, close to the most prestigious Burgundy crus. Monogramme defined the brand positionning and conveyed key
messages in graphic, print and digital effective solutions.
WWW.HERVE-KERLANN.COM
HERVÉ KERLANN AT CHÂTEAU DE LABORDE
BRANDPLATFORM
PRINT COPYWRITING
BRANDING VISUAL IDENTITY
DIGITALSTRATEGY
CONSULTANCY
WEBSITE
An exclusive, author’s organic champagne and a new brand to dream up and convey.
WWW.CHAMPAGNEJESTIN.COM
CHAMPAGNE JESTIN
WEBSITECOPYWRITING DIGITALSTRATEGY
CONSULTANCY
VISUALIDENTITY
PACKAGING DEVELOPMENT
PACKAGING DESIGN
These aromatized wine-based beverages are part of a new, fast-growing market. Arômes & Vins, the sector’s third largest brand, turned to Monogramme for the
packaging design of its sparkling wines.
ARÔMES & VINS
PACKAGINGDESIGN
Available in over 100 countries, the Highland Queen brand is part of Scottish heritage. Monogramme went up to Scotland and worked with its teams to create its new brand platform.
WWW.HIGHLANDQUEEN.COM
HIGHLAND QUEENSCOTCH WHISKY
BRANDPLATFORM
Monogramme worked with Tullibardine whisky on the review of its brand positioning and marketing strategy in order to move the brand upmarket and attract new
consumer target markets.
WWW.TULLIBARDINE.COM
TULLIBARDINE SINGLE MALTSCOTCH WHISKY
BRANDPLATFORM
BRANDING &NAME CREATION
Testimonial: We contacted Monogramme due to its extensive experience in the luxury sector and its ability to inspire a team with very diverse profiles.
Jean-David was the catalyst for our ideas and used an effective methodological approach in order to build a strong brand.
Matthew JOHNS, Global Sales Director
Monogramme works with this famous Bordeaux négociant on its corporate digital communication as
well as its flagship brand, Cap Royal.
WWW.MEDOCAINE.COM • WWW.CAPROYAL.COM
COMPAGNIE MÉDOCAINEDES GRANDS CRUS
DIGITALSTRATEGY
CONSULTANCY
WEBSITE
The Syndicat des Vignerons de Vouvray has worked with Monogramme on its brand strategy and on the creation of attractive and efficient communication
tools, for several years.
WWW.VINDEVOUVRAY.COM
VOUVRAYSYNDICAT DES VIGNERONS
MARKETING PLAN
PHOTO VIDEO
DIGITALSTRATEGY
CONSULTANCY
WEBSITE EMAILING
a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e
Château de la Brède is the former residence of Montesquieu, the philosopher-vigneron. Monogramme created a digital platform and implemented operational marketing support
for this prestigious Château.
WWW.CHATEAUDELABREDE.FR
CHÂTEAU DE LA BRÈDEGRAVES, BORDEAUX
PHOTO MARKETINGPLAN
VIDEO
DIGITALSTRATEGY
CONSULTANCY
WEBSITE EMAILING
Monogramme supported the creation and development of this fine wine from the heart of the Mount Lebanon region, from the initial
marketing review to packaging design.
WWW.CHATEAUFLORENTINE.COM
CHÂTEAU FLORENTINE(WINE FROM LEBANON)
COPYWRITING
PHOTO BRANDPLATFORM
MARKETRESEARCH
BRANDING VISUALIDENTITY
PACKAGINGDESIGN
We provided marketing support over a one year period for the launch of this new premium
brand of Bourgogne Pinot Noir.
WWW.BADET-CLEMENT.COM
BURGUNDY HILLS(BADET CLEMENT)
MARKETING PLAN
BRANDPLATFORM
PHOTO WEBSITE
We provide marketing and digital support for this beautiful family-run domaine in Aÿ Grand Cru.
WWW.CHAMPAGNEGATINOIS.COM
CHAMPAGNE GATINOIS
BRANDPLATFORM
DIGITALSTRATEGY
CONSULTANCY
WEBSITE E-COMMERCEPRINT PHOTOSCOPYWRITING
We provided support to this young wine négociant, specialising in wines from Southwest France (Cahors, Madiran, Jurançon) and the production of high quality
single varietal wines.
CHRISTOPHE MERLE
BRANDPLATFORM
PHOTO BRANDING PACKAGINGDESIGN
PACKAGINGDEVELOPMENT
We provided 6 months of support to the management, production and marketing teams in order to reposition and
relaunch a full range of pastis and traditional apéritifs.
WWW.PASTISGIRARD.COM
DISTILLERIE GIRARD
MARKETINGPLAN
BRANDPLATFORM
We handled packaging design for this young yet already hugely acclaimed Domaine.
DOMAINE R&M SAOUMACHÂTEAUNEUF-DU-PAPE
BRANDING VISUALIDENTITY
PACKAGINGDESIGN
This business, which was co-founded by Jean-David, took a new approach to wines from Burgundy, based on the brand and the varietal. Our packaging design received
official recognition at the prestigious Pentawards in 2007.
BURGONÉO
BRANDING & BRAND NAME
VISUALIDENTITY
PACKAGINGDESIGN
BUSINESSMODEL
BUSINESSDEVELOPMENT
www.fr.linkedin.com/in/jeandavidcamus
www.pinterest.com/maisonmarketing
www.facebook.com/agencemonogramme
www.twitter/jdcamus
M A I S O N D E M A R K E T I N G
FRANCE - QUEBEC - AUSTRALIA