Infuse Your Recruiting with Social MediaBy: Kathy Kuyoth Broker Owner RE/MAX Preferred Associates Toledo, OH

Understand The Why Delegate The How

Surround yourself with the best people you can

find, delegate authority, and don't interfere as long as

the policy you've decided upon is being carried out.

-Ronald Reagan

Kathy KuyothTwitter @ KathyKuyoth

What’s Next ?

Kathy KuyothTwitter @ KathyKuyoth

Finding the right Intern

1. $10-15 per hour. 20 hrs per week.

2. Local university career center

3. Contact specific professors

The Intern

Kathy KuyothTwitter @ KathyKuyoth

General Responsibilities: -Updating content on company web portals.

-Filming weekly video message with top management,

-Updating company blogs

-Spearheading weekly cross-training seminars on emerging marketing and social media techniques.

Integrated Media Intern:

Intern will be responsible for cohesively integrating context across multiple platforms such as web, film, print, audio, and live events.

Why is Social Recruiting Important?

- People are spending more time on social media than on the open web.

-1 out of 3 job seekers use social media for their job search.

- While 9 out of 10 active & passive job seekers have one or more social media profiles.

Kathy KuyothTwitter @ KathyKuyoth

Success in Social Recruiting

How to be successful in Social Media Recruiting:

1. Start a Facebook group and invite your prospects to join the group.

2. ‘Preferred Peeps’

3. Post Real Estate articles, local news, and upcoming events 2 -3 times per week.

4. Track your Results

Kathy KuyothTwitter @ KathyKuyoth

Success in Social Recruiting

Kathy KuyothTwitter @ KathyKuyoth

1. Monitor your Facebook and other social media pages at least once per day. Use a social media feed manager such as Nutshell Mail to make this task easier.

2. Comment on posts / respond to comments. Let people know that you are listening.

3. Send custom birthday greetings. Separate yourself from everyone else! Find a YouTube video or create your own.4. Do not use social media to air your dirty laundry.

Success in Social Recruiting

Kathy KuyothTwitter @ KathyKuyoth

Produce weekly video updates:

1. Host on YouTube and share via email with your agents.

2. Post in recruiting group if appropriate.

3. Share with “A” list if appropriate.

Mobile Recruiting

Creating a Texting Group:

1. EzTexting.com . Pay & Go. No Monthly Fees No Commitments. 2.5 cents per message recipient. 100 messages for $2.50!

3. 140 character messages. Keep the message short and sweet!

4. Personalized sample: { #FirstName#}, Tomorrow, Thurs 7/26 come see Eddie & Johnny O play at Sylvania CC for TBR "Party on the Patio".

Kathy KuyothTwitter @ KathyKuyoth

Per Person Productivity

Per Person Productivity

Got The Hook?

1. Delegate authority.

2. Know your audience.

3. Harness the power of Social Media.

4. Utilize mobile technology to supercharge your recruiting process.

5. Look for new licensees to add to your recruiting hit list.

6. Get your passion back!