brooks brothers site user flow mapping

1 This modal could appear for the first time of an unique site access; however, it could get intrusive unless it only held a message regarding a preview or a card exclusive offer.

4 A link that clearly indicates that this is for the CREDIT CARD account; should have a modal or message indicating that they will not be interacting specifically with BrooksBrothers.com domain but with the creidt card domain.

IDEAS VALUE DIFFICULTY

COMMENTS

1

HOME PAGE

1) modal with a welcome greeting to promote a preview of an offer.

2) Promotional banner for a card offer

3) Promotional banner alternative for an event

4) Credit Card account access that is clearly indicated.

2

34


COMMENTS

1

1

TOP NAV FLYOUT

1) Promotional event messaging that could have a call-to-action

one of three placements : promotional message should be very brief, and think through which page to link to from any promotion in this area. Should make sense in the flow of the 'conversation' (meaning, if it says 'apply now,' then link to the application, not the benefits.)


COMMENTS

1

1

DROP DOWN BANNER


Unfurling message in the top nav bar. Note it is possible to include a button in the unfurled window. Is it possible to carry username and password to make this a login for the credit card account access?

BROOKS CREDIT CARD MESSAGE

BUTTON


COMMENTS

12

1 Welcome, Mr Brooks, My Account | Log out CATEGORY LANDING

If you are a card member, a card icon will exist next to your login greeting/indicator. This icon would link to your credit card account. A warning modal could launch indicating you will be leaving BrooksBrothers.com domain a new window to manage your credit card.

1) Login indicator with card icon


2 Dynamic message based on visitor profile: unknown, logged in without a card, logged in with a card.


COMMENTS

3

3

4

CATEGORY LANDING (continued)

Alternative promotional area for (2).

1) Promotional banner for an event


4 Alternative promotional area for (2).

For these alternatives, business rules will be needed as to when they are placed and for what messages.

1

2


COMMENTS

1

GRID / VIEW ALL PAGE



Not recommended. Shopping by filtering is the main feature and function for this left column.

2 Placement anywhere within the grid as potential item to purchase. Primarily for promotional messaging during specific events. If not a card holder, then the opportunity to apply.

1


COMMENTS

1

QUICK VIEW

Savings message displaying discount for card holders. Business rule would be during promotional events or if card member is logged in.

1) Promotional value



COMMENTS

1

PRODUCT DISPLAY PAGE

1 Savings message displaying discount for card holders. Business rule would be during promotional events or if card member is logged in.

2 Should not be redundant to (1), or if there is a rule that (1) is displaying, can (2) be not implemented.



2


COMMENTS

1

1

CART

1) Calculator of savings

Calculator for savings to encourage checkout of a card holder or to encourage enrollment -- an enrollment message and link would be needed.


COMMENTS

1

3

1

2

CHECK OUT

Promotional Value during events


2) eQuickService card offer or upgrade

3) price block

2 onClick - eQuick Service could provide an upgrade if logged in as a known card member; or card offer message.

3 Calculator message for price discount; potential location for a link to apply for a card.


COMMENTS

1

CHECKOUT /BILLING

1 1) Card Promotion to encourage default card

Message would be brief below the card about enroll to save or if you are enrolled, the percentage you are saving.


COMMENTS

1

BrooksBrothers.com LOGIN

Unfurling message in the top nav bar. Note it is possible to include a button in the unfurled window. Is it possible to carry username and password to make this a login for the credit card account access?

2 Standard banner opportunity if a banner is not in promo 1, OR if we have a card-related promotion. We should caution of repetitive messaging.



2

1


COMMENTS

1

23

1

MY ACCOUNT

Left Nav: Include entire section for My Brooks Card. Change the links (if possible) based on what we know about the user::: No known credit card: Card benefits, Apply for a card, Activate my card

:: Known to have a card: Make a payment, Raise my credit limit, and (if PLCC holder) Upgrade to BB MasterCard (this upsell might be better handled as an ad elsewhere on the page)

Standard ad banner opportunity

we can do much more with messaging / value prop here to promote BB credit card (even though this refers to all credit cards.) Should also look at opportunities to message BB card here if user does have other CCs in his account (what's today's messaging, what can we change it to)

1) Left navigation card links

2) Promotional banner

3) Upsell if card holder; promote card

My Brooks Card Card benefits Apply for a card Activate my card

OR Make a payment Raise my credit limit Upgrade to BB MasterCard

2

3


COMMENTS

1

1

BB.COM MY ACCOUNT / MY CARDS

Dynamic message location that could provide::: earn rewards using this card:: get a Brooks Brothers Credit Card.

1) opportunity for an ad promoting brooks card


COMMENTS

MY ACCOUNT / MY CARDS

1) opportunity for an ad promoting brooks card

2) If user is adding a Brooks card, highlight this area / add message with value prop to use BB card as default for all online purchase.

1

2


COMMENTS

1

1

2

3

CREDIT CARD LANDING

This entire page will be redesigned; one model of content and function could be based on the new CIS content design.

? Do we need a generic card landing for the sake of ::: search:: email campaigns:: banners

1) Page redesign

2) compare the two card types

3) hosted by GE for immediate login form instead of member benefits and a link to another page with the login form.


COMMENTS

1

1

CARD LOGIN

Page design will match BrooksBrothers.com layout.

2 People who see this screen already have a card…we could create messaging around upgrade from PLCC to PMC on this page, or stick to what we have, which is what you can do once you log in. No one is going to read the content on this page--they just want to log in and get to the tools at this point.

1) Page redesign

2) Event promotion

2


COMMENTS

2

2

1NEW CARD ENROLL

1) Page will be designed to match current BrooksBrothers.com


Question about where this page is hosted and how updatable this area will be if it is hosted on GE.


COMMENTS

1

HELP

1) Help messaging for credit card

2) credit card promotion

12

Opportunity for updated / personalized messaging based on whether we recognize the user. See messaging chart.

Standard banner opportunity if a banner is not in promo 1, OR if we have a card-related promotion. We should caution of repetitive messaging.

1

2

brooks brothers site user flow mapping

Marketing