bruce branson associate director, nc state erm initiative september 27, 2012

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Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012 ERM: It's All About Strategy, Not Compliance

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Page 1: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Bruce BransonAssociate Director, NC State ERM Initiative

September 27, 2012

ERM:  It's All About Strategy, Not Compliance

Page 2: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 2

Page 3: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 3

Huge Management Challenge

Economic Downturn

Liquidity

Uncertain Legislative/Regulatory Environments

Explosion of Technology

Complex Business Transactions

Globalization

Short Product Cycles

Increasing Risks and Complexities

Interconnected – with a cascading impacts

Higher Expectations for Effective Risk Oversight

Page 4: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 4

R.I.S.K48%

Describe their Risk Oversight as

Very Immature or Developing

43%Dissatisfied

with Entity’s Risk Oversight

Page 5: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 5

Most Fail to See Value

Compliance Exercise

Strategic Tool

Only 11% say their enterprise’s risk oversight is extensively or mostly providing strategic

competitive advantage

Loss Prevention

Value Creation?

Page 6: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 6

Traditional Risk Mgt Approach

StrategicMarket Risks

Operations Risks

Finance Risks

IT Risks Legal Risks

Reputation

Risks

Human Capital Risks

Page 7: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 7

Traditional Risk Mgt Approach

Credit

Risks

Market Risks

Finance Risks

IT Risks Legal Risks

Reputation

Risks

Human Capital Risks

“Silo” or “Stove-Pipe” Risk ManagementRisk

Risk

Risk

Risk

Risk

Risk

Risk

Risk

Risk

Page 8: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Risk & Return

Page 9: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Time

Range of Uncertainty

Develop Strategies

Now

Risk Oversight is All About the Strategy

Observe Performance

Later

What is our process for managing

emerging risks?

Page 10: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 10

ERM Framework

Strategy ObjectiveSetting

RiskIdentification

Risk Assessment

Risk Response

Controls, Communication, and Monitoring

Source: The Committee of Sponsoring Organizations of the Treadway Commission

Internal

Environment

Page 11: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Step 1: Really Understand Strategy of Business

Member Value

Increased Revenues

Expense Savings

Page 12: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Step 1: Really Understand Strategy of Business

Member Value

Increased Revenues

Expense Savings

Pursue Acquisitions

Build Value Proposition

Develop New Products

Expand Geographically

Pursue Operational Excellence

Strengthen Talent Base

Page 13: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 13

Understanding Strategy

1. What must go right for strategy to be successful?

– Processes, people, technologies

2. What assumptions are we making?

– How Developed, Impact if Volatile, How Monitored?

Risks

Page 14: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Step 2: Identify Risks Impacting Strategy

Member Value

Increased Revenues

Expense Savings

Build Value Proposition

Develop New Products

Expand Geographically

Pursue Operational Excellence

Strengthen Talent Base

Risks?

Risks?

Risks?

Risks?

Risks?

Risks?

Risks?

Risks?

Pursue Acquisitions

Page 15: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Key Risks IdentifiedStrategic

Initiative #1Strategic

Initiative #2Strategic

Initiative #3Strategic

Initiative #4

Risk #1 X x

Risk #2 x x

Risk #3 x x

Risk #4 x x x x

Risk #5 x

Risk #6 x x

Risk #7 x x

Risk #8 x

Risk #9 x

Risk #10 x x

Strategies

Risks

Create an Enterprise Strategic View of Risks

Page 16: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Rating Definition

Improbable Shocked if this risk happens

Possible Not likely, but not surprised if it happens

50-50 Toss-up

Probably Likely, but not surprised if it did not happen

Near Certain

Shocked if it doesn’t happen

Rating Definition

Negligible Near zero budget variance, minimal impact on key stakeholders, media coverage improbable

Minor Fairly small budget variance, small impact on completion of mission, media coverage improbable to possible

Moderate Noticeable budget variance, some delay in projects to complete mission, media coverage is 50/50

Serious Significant budget variance, delay in project schedules, media coverage is probable to near certain

Critical Significant budget variance, cancellation of projects, significant negative feedback, media coverage is near certain and widespread

Likelihood Rankings* Impact Rankings*

Step 3: Need Process to Prioritize Risks

Page 17: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Step 4: How Are We Managing Risks?

1. How are we currently managing this risk?

2. Is risk response appropriate and adequate?

3. Should we do something differently?

4. Who owns this risk?

Page 18: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Step 5: Develop Metrics to Monitoring Risks

Member Value

Increased Funding

Expense Savings

Strategic Initiative #1

Strategic Initiative #2

Strategic Initiative #3

Strategic Initiative #4

Potential Risk

Potential Risk

Potential Risk

Potential Risk

Potential Risk

KRIs

KRIs

KRIs

KRIs

KRIs

Strategic Initiative #5

Strategic Initiative #6

Page 19: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 19

KPIs vs. KRIs

Historical Forward Looking

Page 20: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Time

Range of Uncertainty

Initial Strategies

Proactive Management of Emerging Risks

Tri

gger

Poi

nts

Tri

gger

Poi

nts

KRIs

Revise Strategies

KRIs

Revise Strategies

Page 21: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Page 21

ERM Framework

Strategy ObjectiveSetting

RiskIdentification

Risk Assessment

Risk Response

Controls, Communication, and Monitoring

Source: The Committee of Sponsoring Organizations of the Treadway Commission

Internal

Environment

Page 22: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Goal: Expand Value Proposition of Risk Oversight

Compliance Exercise

Strategic Tool

Enterprise Risk Management

Loss Prevention

Traditional Risk Management

Page 23: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Interested in Learning More….www.erm.ncsu.edu

1st Page of Google Search on “ERM”

About 7,500 Visitors a month

Page 24: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Internet

About 300 articles

summarized

Page 25: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

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Twice monthly distribution

Page 26: Bruce Branson Associate Director, NC State ERM Initiative September 27, 2012

Visit us at: www.erm.ncsu.edu

Mark S. Beasley Bonnie Hancock Bruce BransonDeloitte Professor Executive Director Associate Directorof Enterprise Risk Mgt ERM Initiative ERM Initiative