bruce brooks march 2017 - ragan communicationspre-launch work oct/nov 2016 1. it integration with...
TRANSCRIPT
Workplace by Facebook – Changing the Way We Work
BRUCE BROOKS MARCH 2017
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Workplace by Facebook is a new and better way of communicating with each other across regions and functions that is changing how we work • Launched in December 2016 to approximately 1300 users. • Today, more than 1550 users (83 percent have claimed accounts) • 44 percent are currently active on mobile app • 309 groups (open and closed working groups) • More than 268 posts and 322 comments in past 7 days
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Phase 1: Pre-Launch Work Oct/Nov 2016
1. IT INTEGRATION WITH ACTIVE DIRECTORY,
PROVISION OF WORK EMAILS
2. PRE LAUNCH PLAN
3. POLICY AND
TRAINING
4. LAUNCH
Phase 3: Launch to Production Spring 2017
1. LAUNCH COMMUNICATIONS PLAN
2. TEASERS AND OFFICIAL INVITE TO OFFICE WORKERS
3. REMINDERS, FAQS AND HOW TO
DOCUMENTS IN RESOURCE GROUP
Phase 2: Launched to Office
Employees December 2016
Our Phased Launch Plan
1. EXECUTIVE SPONSOR
2. COMPLETE TECHNICAL INTEGRATION
3. PROVISION USERS
4. IDENTIFY CHAMPIONS
5. FINALIZE LAUNCH USE CASES
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Familiar and Easy to Use: 1.7B People Use Facebook Every Month
The News Feed surfaces relevant content to each person
Groups help you make decisions and keep your team on the same page
Find and connect with your colleagues
Reach colleagues instantly with
messaging and voice/video calls
Find the answers, past group posts
or the files you need using search
Search Chat Profile Groups News feed
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Create a global digital community to encourage two-way dialogue
Provide a secure, social and interactive digital community for all employees to access
Strengthen working relationships and foster engagement
Our Workplace Goals
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Groups Established By Launch
Interface in the News
Ask the Senior Officers
Regional News/
Happenings Market Trends
Interface in the Wild (Photo
Installations)
InterFACES (employee
feature)
Workplace Resources &
Tips New HQ Updates
Sustainability Culture Action Teams
Company Updates
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What’s Working So Far?
• Sharing Company Information • Discussion and Q&A (working groups)
• Training • Connecting everyone – Profiles, IM, Workplace Chat via
mobile
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Installation Shots, Discussion
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Installation Shots, Discussion
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Installation Shots, Discussion
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Company Announcements
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Executive Communications
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Company Training
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Regional Groups
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• Integration/launch to production employees (what content is relevant?)
• Road map, use with other upcoming tools, such as Microsoft 365 Suite
• Expanding Leadership Support and two-way dialogue • Working with group owners and champions to keep content fresh
Workplace Challenges