INVESTMENTPROPOSAL

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EVERYTHING STARTED WITHOUR PASSIONFOR GOOD COFFEE

Our story begins in2008 with its operationfirst store in Hroon Polytechniou Streetby the founder of the chainMr. Kostas Anastasiou.The development of the brand is based from the firstmoment to our values:• Respect for the customer,

to collaborators, to suppliers, to our staff

• Transparency and trust in our collaborations

• Commitment to continuous research and development

The success of the first store set the foundations up while the restless spirit of Mr. Anastasiou and his obsession with quality was the ingredients for continuous improvement and enrichment of the concept The BRUNO team knowing that the most important chapter is people, gives special importance from the first moment in choosing staff. There are especially designed educational programs for the right transmission of workpractice as well as the Bruno philosophy. A training center is created and the team is staffed by professionals of the field. Every move apply, pilot to corporate stores and is improving.

The extension of the business activity has been dynamic. The study of the market through demand of consumers showed the need of creation and development of both distribution system (delivery) as well as the fast service (take away), of whichthe first one worked on the main Avenue Georgiadou at the exit of the city to Elassona, kozani, followed directly from Bruno Coffee Store in the heart of the city at the junction of Meg.Alexandrou and PatroklouAlmost at the same time opens the store in Volos street, at the exit of the city to the coast the prefectureof Larissa and the professional area. The growth target of the company is theopening of Bruno coffee stores in throughout Greece with the method of creation partners businesses to which the philosophy and the know-how will be transferred as a result the initiation of the investor in secrets of the «good café». 

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GOOD COFFEETHE BEST OF THE CITYWe carefully choose our suppliers, choosing the best varieties for our customers.

That is not enough. What determines good coffee is the person. In Bruno coffee stores we are passionate about the coffee. Continuous education of our people and the daily checks ensure that our customers enjoy every time our best coffee.

DELICIOUSSWEETS AND SNAKSWe offer daily fresh pastries and snacks with the purest ingredients.Everything is handmade. We constantly renew our menus to meet the needs of our customers.

2. Our philosophy

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FRIENDLYSERVICEThe center of focus is always the costumer. We are focusing on the relationship with the customer. We are focusing on the duration of the relationship.

BRUNO coffee stores is no impersonal coffee spot. We learn our customers with their name, we learn their preferences by offering them one and unique coffee experience and they reward us with their best smile.

WARMATMOSPHERECozy & intimate atmosphere in a specially designed environment ready to offer unique moments with all the elements that they represent a good coffee, with a friend, with company, at the office.

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3. Corporate Image

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FRESHDYNAMICFLEXIBLE

The corporate image of Bruno can be summed up with three words: Fresh, Dynamic Flexible.

The brand name of Brunois a symbol consisting by the name BRUNO and the phrase COFFEE STORES, written white in dark gray background. In the centerand in a yellow circle is Bruno the character of the company, in motion and with a drink in his hand. The circular shape of the symbol is easy to reading and memorizing.

The main corporate color ofBruno is the yellow one. Yellow is one of the warm colors and the color of joy. It has the ability to attract looks and it is also refreshing, promising, welcoming, brings inspiration and optimism, promotes the dialogue, stimulates appetite and exacerbates memory.

Yellow due to its intensity is used in earned points and in combination with the different shades of gray andwhite, creates a very strong outcome. The color palette is completed with the deep red, but it is used conservatively, for a example to the manof the trade mark, to Bruno!

The main corporate slogan“Just better coffee!”is the distillation of Bruno’s philosophy: Just better coffee, because the product is what it is more intangible to the consumer. In addition, there are two more messages that coexist in different applications and complement the corporate image without playing a leading role in communication.There are:

“Welcome to the land of Coffee” and “Taste the difference”.These messages have been visualized as seals and are freely placed on site.

Alongside with the two main seals, has also been created set of messages whichused where needed to empower a message, in spaces, forms and promotional promotions and applications.

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3. Stores

BRUNO COFFEE SPOT

Stores 30-50 sq. m.on busy streets (shopping areas, metro exits, schools, etc.) or city exits

from 60.000 €30m2 - 50m2

3. Stores

BRUNO COFEE STORE

Stores 100-160 sq.m.with available outdoor spacein a central position

from 140.000 €100m2 - 160m2

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4. The Βruno Coffee Stores

The successful course of our stores fills us with confidence. Our goal of course is the further development of the network. However a priority for us is to share our vision with partners who identify with the philosophy of BRUNO coffee stores building one honest, transparent and long-lasting relationship with the partner, with the customer.

Priority for us is our long-standing presence on the market, with certain steps, keeping faith in our principles and keeping our passion unchanged for continuous improvement and development.

ARE YOU WHAT WE ARE LOOKING FOR?

• We are not looking for people who have only bankroll

• We are not looking for people who know only the market

• We are looking for partners with organizational skills, who can manage a BRUNO coffee store respecting the customer

• We are looking for partners with a desire for continuous training and evolution

• We are looking for collaborators to plan together a cooperative model that suits their needs with aim to build a clear, transparent and long-term cooperation

• We are looking for team players because, above all, we are a network, we are a team

BECOME A MEMBER OF THE BRUNO FAMILY

Expression of interestIf you are interested in engaging in a growing market in partnership with a team with common values and goals then contact us and a representative of the company will come in contact with you directly to define the next steps

Meet the people of BRUNO coffee stores & choose the area that is right for youWe want to meet you to discuss the cooperation model together that suits your needs, available areas and answer any questions you have

Business plan for the area of interestDecisive relationship. The most important thing for us is to know what to expect from a BRUNO store but also what we expect from our partners. The business plan perfectly tailored to your needs and needs of your family and the target market will capture the requirements and expected results of your own BRUNO store, as well as the frame of cooperation

Area engagement & property searchThe next step is the engagement of the area and the choice of property. Our experiencehas been reflected in certain property selection criteria both baselessly and functionally

Property Selection & Business Plan AdaptationWe jointly evaluate each property. Our goal again is to adapt to your needs always ensuring a balance between rent and expected sales. After the selection of the property follows the adaptation business plan, taking into account the final location of the store and ensuring compatibility with the original design.

Contract signing & start of construction worksAfter the approval of the premises, the main contract is signed and is taken over our architect and our decorator creating the store plan according to functional specifications, decorative design and budgeting manufacture and decorate your store. The cost of the study burdens the partner. We provide you with indicative suppliers, securing preferential commercial policy, but the choice of the work men and construction companies is left up to you, following, of course, the quality and aesthetics of the network. In any case, we give you a list of building materials, mechanical equipment and operational equipment with the corresponding budget and the discounts guaranteed by the mother company.

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Staff selection & Education ηWhen the construction begins, the search process for the staff also begins. At BRUNO coffee stores we know how important our associates are for the success and because of that we have established specific criteria & procedures for selecting the staff for each location by ensuring that you choose the appropriate staff for your BRUNO coffee store. The next stage is education. The training contains a specific teacher program per post, which includes theoretical and practical training at network facilities.

SuppliesYou do not have to worry about finding suppliers. All we ask of you are to take advantage of the centralized agreements we have entered into with our suppliers.

— QualityFrom the very first moment, serving our values of respect for the customer we chose and we keep choosing to select our suppliers with strict quality criteria.

— Consistency - UniformityAchieving common purchasing experience requires consistency in taste and quality through shared network providers.

— Achieve economies of scaleAchieving a good profit margin requires us to take advantage of the centralized agreements. These are the reasons why all BRUNO coffee stores have common suppliers.However, you will have direct relationship with them without any intermediation while in categories of raw materials that do not alter the image and consistency of the network you can suggest local suppliers to the consumer.

StartupLet’s welcome your customers with a special coffee experience!

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5. Bruno Franchise Package

EducationFor us, education is the key component of success. Teaching program is being implemented that covers all parts of the operation and management process staff. The training modules are about:

• Acquaintance with Bruno philosophy• Marketing / sales• Managing Personnel Issues• Technical issues• Quality Control Procedures• Financial management

The training program is tailored to your needs.

SupportThe relationship with the BRUNO family has just begun. The team of BRUNO coffee stores will be by your side to guide you in implementing your growth plan of your store and help you with any problem will eventually come up.

Operating systemThe basic tool of the network is the BRUNO Coffee stores operation manual that ensures their even and efficient operation our stores.

Cost of constructionThe cost of manufacturing with the Entry Fee starts at 60,000€ for Bruno Coffee Spotof 30-50sqm and from 140,000 € for Bruno Coffee Store 100-160sqm.

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Q&A1. Will I have exclusivity in my area?Yes. In the area that we will jointly agree on, there will be exclusivity. At BRUNO coffee stores our goal is for every store to have its own area of responsibility, his own clientele. We do not want to place our stores in shared areas of responsibility only if the density allows it and customer traffic.

2. Can I open more than one store?Of course. We are more than proud when a partner develops his entrepreneurship. Besides, some of our partners already have over one store

3. Do i need to work personally at the store?The concept is designed in such a way as the physical presence of the investor is necessary. A job is required to manage the business, the decisive contribution to the growth of sales through personal contact, building relationships of loyalty with customers but also the guidance and staff development.

4. How many staff will I need?The staff depends on the type of store. Indicatively a BRUNO coffee store requires 5-7 people per shift while a Coffee Spot store works with 2-3 people per shift. Of course the required number of people depends absolutely from the mobility of the store, the efficiency of the staff, peak times but also the dynamics of delivery. During the business phase project will be a precise identification of the human resources requirements per working position, and during the training phase your detailed guidance on staffing and shift schedules.

5. Will the products be produced in the store?The products of BRUNO Coffee Stores are produced in the store on a daily basis. The kitchen staff will be fully trained in the preparation procedures.

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Q&A6. In what areas does the network support me when my professional activity starts?

At BRUNO coffee stores we support you all from the first day of cooperation in the most vital areas for the success of your business such as:• New Store Point Selection & Approval Process (site approval process).

• Design and supervision of shop construction

• Guidance on the staffing of the shop

• Training of the partner and his staff

• Business Plan Management (financial management, management cost, personnel management)

• Τοπικό marketing

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Q&A7. Why are operating manuals important? How can Iuse them more effectively?

The manuals are the core of the BRUNO coffee stores network because:1. . transmit and enhance the value of BRUNO coffee stores through an explanation of all aspects of the concept

2. Helps you train your own staff, a new employee

3. They are a useful guide for whatever happens during the operation of the store and you can consult immediately4. You have all the network operating rules written to you and legally regulated for all your store-related actions. To make even more use of your manuals, let’s give you some basic advice and during your training you will get even more specific and detailed instructions

• Read it carefully the first time you enter the network

• Give it to the employees that they need them to study

• Always consult the manuals before you act on something

• Make regular repetitions on points like function, sales, marketing.

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