brussels briefing 45: louisa parker: "connecting your farm: the future of precision...
TRANSCRIPT
Connecting your farm enterprise like never before.
Connecting your farm. The future of Precision Agriculture in Africa
© AGCO Corporation
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AGCO
Your Working Machine
A World of Experience –
Working With You
Serious Machinery, Serious Results
Leaders Drive Fendt
Grain storage and protein production
solutions
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Source: 2013 Iron Solutions, Inc.
Progress in Agriculture
What challenges face today’s professional farmer?
Mixed fleets
More Advanced Equipment
Shrinking labor pool, Less skilled workers
Capital investments increasing
Climate volatility
Connecting stationary farm assets
Farm input costs
More partners and service providers
Uptime and continuous operation
Farm size is increasing, more
spread out
Regulations and reporting
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What is “Precision Agriculture?”
uses technology products
& services
toA farming
management concept
that
• Optimize machine performance
• Reduce input costs, and
• Increase yields.
GUIDANCE SYSTEMSOPTIMIZE LOCATION
CREATE SOIL MAPS
What Is “Precision Agriculture?”
WEATHER Short and long term forecasts for each
field, accessed via mobile apps and FMIS
TELEMATICSMonitoring assets,
managing downtime, moving data
A C T I O N I N T H E F I E L D
VARIABLE APPLICATIONSOPTIMIZE SEEDING
AND SPRAYINGSTORE AND CONDITION
GPSProviding Position and Location Data
COLLECT HARVEST DATA ANALYSIS CREATE
PRESCRIPTIONS
MONITOR ACTIVITY
CREATE HARVEST MAPS
C O L L E C T A N D P L A N
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What Are “Precision Machine Services?”
TELEMATICSMonitoring assets,
managing downtime, moving data
S E R V I C E R E S P O N S EANALYZEMONITOR
REPAIR OPTIMIZE MAINTAIN ADVISE
DATA Combining Real-
time data with stored data
CONNECT
S E R V I C E O V E R S I G H T
Fuse Strategy
Fuse® Connected Services
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ALWAYS RUNNINGSERVICES
OPTIMIZED SERVICES
RIGHT PLACE, RIGHT TIME SERVICES
CONNECTING THE CROP CYCLE
The machine is always available for use due to completion of scheduled maintenance, replacement of worn items before failure, component prognostics and expedited repair of unexpected failures.
The machine is adjusted to and operated in the most efficient manner for the application it is used in.
Multiple machines used during the annual farming cycle use synchronized precision farming data facilitated by the seamless transfer of operational data across machine precision management systems.
Multiple machines engaged in a single operational process on the farm are coordinated using advanced logistics to ensure the movement, location, operation and readiness of each vehicle achieves process completion in the most efficient manner possible.
Africa
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AGCO Africa – Sustainable and Inclusive Mechanisation
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• Products suited to Continent• Capacity building• Local manufacturing/assembly• Distribution development• Infrastructure investments• AGCO Finance in Africa• For farmers big and small…..
Sustainable & Inclusive
CUSTOMER SEGMENTS% OF TOT.1 TRACTORS CROP CARE HARVESTING STORAGE
COMMERCIAL FARMER
S
LARGE PRO-FESSIONAL 0.5 %
MID-SCALE 3.5 %
SMALLHOLDER
S
SMALL-SCALE 19 %
SUB-SISTENCE 77 %
Farmer Segmentation
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“Precision Farming” !!!
Adoption Challenges• Management issues
• Access to local knowledge/support (agronomic)• Training/capacity at core
• Access to finance
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AGCO Future FarmFast Forward
• Role of on-farm technology – Controlled Traffic Project• Fully Fused Future Farm
• Value Chain Partners• Training and capacity building
The Future• Fendt MARS
• Massey Ferguson - Future Combine• Massey Ferguson Robots
• Valtra Antz conceptx
The Future• Fendt MARS -
• Massey Ferguson - Future Combine• Massey Ferguson Robots
• Valtra Antz concept