brussels, march 28th, 2017 björn westerberg · travel and transportation industry upcoming...
TRANSCRIPT
Brussels, March 28th, 2017
Björn Westerberg
ASTOC
- Background
- ASTOC
- Rail traffic in Sweden
- Liberalization
- What are the main opportunities and challenges?
- Infrastructure
- EU-Regulation
- Digitalization
- Boosting the rail mode competitiveness
Agenda
BotniaTåg AB
Keolis Sverige
Nordiska Tåg AB
TMRail AB
Tågåkeriet i Bergslagen AB
Ansaldo STS Sweden AB
Associate members
43 members of which 10 are associate members
Quality - Capacity – Competitiveness
Business
Administration SJ
Green Cargo
Banverket
SJ Ltd
Jernhusen
EuroMaint
SweMaint
Unigrid
TraffiCare
ASG
Swebus
Scandlines
Royal Viking Hotel
Traffic Restaurants
1988 1996 1995 2000 2001
Separation and divestment of SJ
Public ownership
Private ownership
The liberalised railway
Passen
gers
F
reig
ht
Swedish railway 2017
Rolling stock maintenance and renovating
Train manufacturers
Rolling stock owners
Certification/Safety Market control
Infrastructure Manager
EuroMaint Rail Mantena Bombardier Alstom DSB Vedligehold Midwaggon mgw Service
Jernhusen A-train SL kommuner Train Alliance
SJ, Veolia DSB, MTR Arriva A-train Tågkomp.
Motala Trains MiTrans
Bombardier Alstom Stadler Siemens Ansaldo
SPFs memb. Transitio SL SJ DSB
RKTM IBAB Green Cargo Hector Rail TÅGAB RushRail TX Logistik m fl
AlphaTrains Mitsui Railpool Hector Rail Green Cargo
InfraNord Strukton VR Track Baneservice
Infrastructure maintenance
Regional public transport agencies
Train operating companies
Trafikverket Transportstyrelsen Konkurrensverket
Properties Train stations Depots Terminals
Ministry of Industry and Transport
4RP Political Pillar: Market opening and Governance
6
Market opening - Yes
Infrastructure - Integrated model
Infrastructure - Separated model
Market opening - No
• Institutional vertical separation between infrastructure and train
operations
• National multi-modal authority Trafikverket (Swedish Transport
Administration) is the main (80%) infrastructure manager, with
strong focus on procurement from external contractors
• Train operating companies (or other organisers of train services)
apply for access to the track infrastructure and pay charges
• Horizontal separation between passenger and freight operations
Current organisation of the Swedish
railway sector – some characteristics (1)
• Decentralised responsibility for regional passenger services to 21 county
public transport agencies (controlled by municipalities and counties with
their own taxation power)
• Most regional passenger services (and some long-distance) depend on
subsidies and are procured by means of competitive tendering (resulting in
contracts between public transport agencies and train operating companies)
• For tendered services, the procuring authority typically provides the rolling
stock to the train operating company
• Freight services and commercial passenger services are subject to open
access competition. For these services, train operating companies have
their own rolling stock
• The role of the public sector is still very strong (state controlling the main IM
and RUs, county public transport agencies procuring train services)
Current organisation of the Swedish railway
sector – some characteristics (2)
• Increased investments in rail infrastructure
• Strong local and regional commitment to develop
passenger services
• Strong growth in demand
• Improvements in (for example) productivity and safety
• Innovations, new pricing models
• In recent years, decrease in average speed of trains
(mainly due to capacity constraints)
• Punctuality problems a recurrent issue of concern
• Appearance of several new entrants, reducing the market
share of the incumbents
• Tendering leading to reduced need for operating subsidies
but also cases of strategic bidding
Experience and effects
Strong growth of railway services
• Since the early 2000’s both passenger and freight services have experienced a strong growth
• Important factors behind the development:
Structural reforms and market opening
Infrastructure investments (early years)
Low infrastructure charges (level playing field?)
Regional traffic development (passenger PSOs)
Competition (freight)
(Relatively) steady framework conditions
Passen
gers
F
reig
ht
Governance and cooperation
Rolling stock maintenance and renovating
Train manufacturers
Rolling stock owners
Certification/Safety Market control
Infrastructure Manager
EuroMaint Rail Mantena Bombardier Alstom DSB Vedligehold Midwaggon mgw Service
Jernhusen A-train SL kommuner Train Alliance
SJ, Veolia DSB, MTR Arriva A-train Tågkomp.
Motala Trains MiTrans
Bombardier Alstom Stadler Siemens Ansaldo
SPFs memb. Transitio SL SJ DSB
RKTM IBAB Green Cargo Hector Rail TÅGAB RushRail TX Logistik m fl
AlphaTrains Mitsui Railpool Hector Rail Green Cargo
InfraNord Strukton VR Track Baneservice
Infrastructure maintenance
Regional public transport agencies
Train operating companies
Trafikverket Transportstyrelsen Konkurrensverket
Properties Train stations Depots Terminals
Ministry of Industry and Transport
Railway Sector Cooperation Forum
Railway Sector Cooperation Forum
(JBS)
Punctuality 12 WS
Maintenance 4 WS
Capacity Recruiting & branding
Culture Innovation
- Background
- ASTOC
- Rail traffic in Sweden
- Deregulation
- Governance
- What are the main opportunities and challenges?
- EU-Regulation
- Digitalization
- Boosting the rail mode competitiveness
Agenda
14
• Sweden has more than 12,000 km of railway track
– 2,000 km double tracks
– 10,000 km single tracks
Rail traffic in Sweden
Train operating companies
Source: Jakob Wajsman, Trafikverket
0
5
10
15
20
25
30
35
1988 1992 1996 2000 2004 2008 2012
An
tal o
per
atö
rer
Godstrafik Persontrafik Person- o GodstrafikFreight Passenger and
freight
Passenger
The car is the train’s major competitor, when it comes to traveling further than 10 miles
8% 15%
6%
Norwegian
SAS
Malmö Aviation
Sverigeflyg
Swebus
Bus4You
Arriva Abellio
SJ
MTR
Arriva
Abellio
Transdev
Tågkompaniet
Blå Tåget Länstrafikoperatör
er (RKTM)
70%
Advantage Passenger Rail
sid 17
Källa: Trafikanalys
Index 1
992
Examples of long distance trains
Rail infrastructure investments and
maintenance
Source: Trafikverket, and own calculations
0.0
5.0
10.0
15.0
20.01
98
9
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
Exp
en
dit
ure (
billio
n S
EK
, 2
01
4
pric
es)
New investments Maintenance Reinvestments
Source: Nelldal et al (2012)
CPTA monthly
travel card
SJ 2000
highest price
SJ 2000
lowest price
SJ IC/Regional
normal price
SJ 2000
discounted
price
Ticket price development
Market share - Air and train travel -
Malmö-Sto Train Air
2001 23% 77%
2011 30% 70%
21
Gtb-Sto Train Air
2001 49% 51%
2011 69% 31%
Sundsvall-Sto Train Flyg
2001 30% 70%
2011 66% 34%
Karlstad-Sto Train Air
2001 66% 34%
2011 90% 10%
Regional traffic system 1990-2016
Nya regionala
tågtrafiksystem
1 januari 2000
Stockholm
Göteborg
Uppsala
Gävle
Sundsvall
Kalmar
Linköping
Karlskrona
Halmstad
Helsingborg
Malmö
Nya regionala
tågtrafiksystem
1 januari 1990
Stockholm
Göteborg
Halmstad
Nässjö
Helsingborg
Malmö
Nya regionala
tågtrafiksystem
1 januari 2010
Stockholm
Göteborg
Uppsala
Gävle
Sundsvall
Kalmar
Oslo
Linköping
Helsingborg
HalmstadVäxjö
KarlskronaMalmöKöpenhamn
Nya regionala
tågtrafiksystem
1 januari 2016
Umeå
Stockholm
Göteborg
Malmö
Uppsala
Gävle
Sundsvall
Kalmar
Köpenhamn
Linköping
Luleå
HelsingborgKarlskrona
HalmstadVäxjö
Källa: Oskar Fröidh, KTH
22
- Background
- ASTOC
- Rail traffic in Sweden
- Liberalization
- What are the main opportunities and challenges?
- Infrastructure
- EU-Regulation
- Digitalization
- Boosting the rail mode competitiveness
Agenda
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
-15% -10% -5% 0% 5% 10% 15% 20% 25% 30%
Growth in value added
Gro
wth
no
of
emp
loye
es Growth in value added and no of employees 2009-2015
2015-10-21 © Bisnode 2015
Road rassengers grows in value added and number of employees.
Passenger rail increases in value added similar to bus but does not grow in no of employees
Rail freight drops in both employees and value added Road freight has huge growth in both employees and value added.
Freight transport by road is 16 times larger than the freight transport by train
24
Bussector Road Freight
Train Freight
Passenger Train
• Sweden is in the frontline of liberalization as well as market opening in Europe, closely followed by the UK. New EU regulations for the railway sector highly affects the Swedish railway, which is different from the European railways.
• The increasing level of regulation, especially on the technical side, might imply increasing costs and non-optimized solutions. Sweden has an important role and needs to push towards a market and customer focused development of regulations based on functional criterias instead of technical criterias.
• A key to success is to secure that EU regulations are customized to an open market. The open market encourages innovation and digitalization
• The majority of the CER members are represented by state owned companies making the role of ASTOC complex.
The impact of EU for the Swedish railway
2017-03-28 25
Key issues for the European railway from Swedish operators perspective
• Rail is key to reach the objectives of the White Paper and the reduction of CO2 emissions in EU and Sweden.
• Accessibility and availability, drives the need of standards (ERA), simplified administration, investments in bottlenecks
• Functional specifications and less regulation
• ERTMS, verification and funding
• Corridors in Europe, TEN-T, need of a management committee with the right resources
• Funding opportunities of TEN-T
• Taxation, harmonizing the different modes of transportation, climate taxation and VAT
• Implementation of the 4th Railway Package
• Fair competition from trucks
• The increased need for European infrastructure investments (rolling stock, maintenance etc.) requires external funding
BLS-visit 2009-07-09 27
Facing full-fledged deregulation
Customer satisfaction Improved quality of service
Employee contribution Increased participation
Sustained profitability Improved productivity
Expansion New markets
Challenges
Incumbent’s journey of change
… to SJ specifics
… to SJ is good for
… to SJ & sustainability
From TRAIN generics…
From TRAIN is good for…
From TRAIN & sustainability
… to serving people From operating TRAINs
… to dialogue From information
29
Digitalization is underway; maturity varies by industry, but most potential is yet untapped
Rail
Freight forwarders and carriers
Mail, courier, express, parcel delivery providers
Hotels
Contract logistics providers
Airlines
Car rental
Digital maturity
• Efforts to date have mostly digitized the business “as-is”
• Organizations either haven’t
recognized the real digitalization opportunities yet, or aren’t capable of implementing them
30
SOURCE: McKinsey & Company
Time
Innovative
startups create
disruptive
business models
New trends
emerge
Early adopters
start
embracing the
new models
Advanced
incumbents start
adapting to the
new model
Mainstream
customers
adopt
Tipping
point
Urban Transit
Travel platforms Advanced
incumbents and
established
“startups”
constitute the
new normal
Laggard
incumbents
die
Shipping and ports
Airlines
Industry revenues rapidly compressing and shifting away from incumbents
Flow of value to adjacent industries
Margin compression
Tourism
Logistics
The rail industry may soon face the tipping point of the digital lifecycle
Digitalisation Examples from Passenger operator
Migration from manual to digital channels
31
Offline/FullService Online/SelfService
Direct/Own Travel shop Contact Center
SJ.se, Mobil.sj.se Mobile app Vending machines
Indirect/Agent Travel agency Resellers
Micro sites / widgets Partners / affiliates
94 %
Strategy • Meet new customer habits • More efficient sales & service
Active shift for digitalisation
Goal • 94% sales via own
digital channels
Energy Transport Public Safety
Manu- facturing Media
Applications &
Analytics
Cloud &
Connectivity
Devices &
Sensors
Monetization
of Service
Telecom Operators
IoT
Other industries…..
Health— care
Internet of Things Enabling technologies
33
6 disruptions could fundamentally change the travel and transportation industry
Upcoming disruptions
Current disruptions
"The door opener for innovative startups in the
industry?"
Expansion of large technology companies
Online platforms Advanced robotics
"The 'big hit' to the logistics industry?"
"Cost structures, opportunities, competitors – will everything
change?"
"Fear of the hungry tech giants?"
"Traditional TTL companies as
capacity providers only?"
"Fundamental changes to cost structures?"
Autonomous vehicles Asset sharing Additive manufacturing
Organizing digital mobility Reconfigure or be reconfigured
– Rail as prime mover..?
Local
world
Global,
geographical
unlimited world
World of physical assets
Virtual/digital world of
dematerialised assets
Traditional company
”Prime Mover”
”Train operator”
”Offering
Design”
Value chain -
logic
Reallocation
Time/Space
”Innovator”
- Background
- ASTOC
- Rail traffic in Sweden
- Deregulation
- Governance
- What are the main opportunities and challenges?
- EU-Regulation
- Digitalization
- Boosting the rail mode competitiveness
Agenda
New business opportunities created by new capacity
Fehmarn Bält 2024
Ostlänken 2028
New High Speed tracks 2035
sid 37
Vision Railway 2050!
x2 x3
- Intentions behind the 4th RP
- Separation and market opening – it works!
- Balanced track access charges
- Be careful regarding severe consequences of detailed regulation
Summary
Thank you!
Björn Westerberg, CEO, ASTOC
Mobil: +4673 - 802 67 11
E-post: [email protected]
Quality - Capacity – Competitiveness