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An assignment onBusiness Strategy

Submitted:Name:ID:

Submitted To:

Date of Submission:

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Summary and Findings

Research has displayed that Autoglass customers are much happier than the competitors and

they have furthermore displayed that they are the best in the service comparing to the

banking and retailing sectors. Autoglass is triumphant in winning the hearts of their customer

through their services and furthermore won a sequence of accolades for being the best

windscreen replacement company.

Autoglass has brought very good compilation of services and their goods. They are going for

much larger market segment and expanding in a stable stride by beginning from only a small

family enterprise to own 500 parts in all over the Europe.

Autoglass focused mostly on the customer’s satisfaction and how to maintain the services

effectively. Their focus on the customer satisfaction has made the pioneer in this field of

servicing windscreen. From the case and study on Autoglass it can be deduced that Auto

glass is in a powerful place to confront the affray and face the new trials that will originate in

the future.

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Table of Contents

Summary and Findings..............................................................................................................2

Task 1.........................................................................................................................................4

1.1 The Strategic contexts and Terminology: Missions, Visions, and Core Competencies:.4

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS........................................................................................................................5

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS.......8

Task 2.......................................................................................................................................10

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS..........................10

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES............................................................................................11

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS..........................................................................................14

Task 3.......................................................................................................................................15

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT...............15

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS..............18

Task 4.......................................................................................................................................20

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS...........................................................................20

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS.......................................................................................20

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY....................................................21

Conclusion:..............................................................................................................................22

References................................................................................................................................23

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Task 1

1.1 The Strategic contexts and Terminology: Missions, Visions, and Core

Competencies:

Mission of the Autoglass Company

A mission declaration is a declaration of the purpose of a company (Grant M. R., 2010). The

mission of Autoglass business is to satisfy of the customers. The Autoglass business presents

the best windscreen services. This mission of persuading the customers of Autoglass business

leads them to plan the visions of their association (Autoglass Company).

Vision of the Autoglass Company

The vision of Autoglass is the objective to supply the highest level of customer service

(Grant M. R., 2010). They have currently established a broad mesh to serve the clientele and

have a 92% satisfactory rate amidst the customers. Autoglass is growing day by day and this

strategy will help them to define the strategic boundaries of the firm (Autoglass Company).

Core Competency

A core competency is the factors that an enterprise sees as centered to the way the company

or its employees work (Grant M. R., 2010). The core competency of the Autoglass is that

they can fix or replace any kind of broken or impaired glass of any form (Autoglass

Company).

Strategic Intent:

The concept of strategic intent suggests that there's a general outlook on while the enterprise

should to be going instead of a accurate affirmation of aide in Nursing anticipated conclusion

and this proposes that there should to be galore of flexibility central the affirmation to permit

for workers start, cluster help and adaptation in light-weight of changed attenuating

constituents (Ivanauskiene, N, & Auruskeviciene, V., 2009). The strategic intent of

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Autoglass is to ascertain itself because the market foremost certainly. They are doing all the

undertakings to stay foremost.

Role of Strategy of Autoglass:

The prime task in strategic administration is often the compilation and dissemination of the

illusion and thus the procedure affirmation. This summarizes, in essence, the comprehending

of a business (Ivanauskiene, N, & Auruskeviciene, V., 2009). Autoglass has assembled their

purposes in theme conceiving in an exceedingly approach that the notions sustain a

unquestionable time span interior the execution (Autoglass Company).

Objective and goals of Autoglass:

The foremost target of Autoglass is to direct their purchaser by repairing or refurbishing

broken windshield of any vehicle. The aim of Autoglass is to pattern their enterprise augment

and help the international persons (Autoglass Company). They are increasing their enterprise

by winning the hearts of the purchasers. 

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC

PLANNING IN AUTOGLASS

There are few matters needs to be considered in regard of strategic planning (Grant M. R.,

2010). Autoglass is putting their aim on the customer’s fondness and clientele service. They

have arrive to the biggest approval grade in the service business just by refurbishing the

windscreen in a cost productive way. Now we will talk about the competitive advantage of

Autoglass business from the granted position of this case. Granted the situation in the case,

there are issues that Autogalss kept in mind.

Competitive advantage of Autoglass

Autoglass is now a major service provider of windscreen. They currently have captured a

gigantic market segment with their distinct service (Autoglass Company). Autoglass is

growing in the industry and they need to analyze the competitive advantages, and in order to

do so Autogalss can use the Ansoff’ matrix (Armstrong, G., & Kotler, P., 2006).

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Ansoff’s Matrix is a kind of device that suggests four options (Ivanauskiene, N, &

Auruskeviciene, V., 2009). As we have learned from the case that Autoglass has expanded its

market share and they have the proficiency to assist 1 million clientele having problem with

windscreen. So, based on the capabilities Autoglass can supply customers with living product

as well as inserting a new service sector. In the matrix with four schemes lie distinct dangers.

The schemes are:

1. Market penetration – A market conceive herewith an enterprise searches for to

recognize larger dominance in the market all through which they currently are giving

(Melody, Y. & Kevin, H., 2000). This conceive typically focuses on apprehending a

bigger share of aide degree living market.

2. Product development – In this strategy Autoglass can bring new product to the

existing market of windscreen to capture more customers.

3. Market development – This scheme refers to the attainment of new clientele.

Autoglass can increase their market segments to attract new customers.

4. Diversification – This strategy is utilized to avert the dangers by introducing new

product in new market to disperse the dangers affiliated with older one.

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Market Pentration Product Development

Market Development Diversification

Existing Product New Product

Existing

Mark

New Market

Figure: Ansoff’s Model

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Autoglass can boost the growth rate very swiftly by persuading the customer, acquiring new

customers and retaining them. They can set targets for three years to attain more customers

and evolve with new products in the market that are suitable (Kotler, P., 2000). throughout

the aimed at time span the Autoglass should prioritize its geographic area; where they will

conceive a gigantic market and they should determine the criteria for choosing an efficient

supplier who will provide value goods.

Definition of Top-Down and Bottom-Up

Informal Planning: Informal planning is that the methods while the supervisor or foremost

of a assembly develops an inspiration with no one accepted structure and rigid associations

(Grant M.R. 2010). Certain as shooting instant things managers use this approach while it's

conditionally significant to conceive any prescribed structure of coming up with or the

timeline for conceiving isn't adequate. It’s important to order short allowance objectives of

the association.

Top-Down: A top-down approach is essentially the breaking down of a system to gain

insight into its compositional sub-systems (Grant M. R., 2010). Autoglass is successful in

using the approach in their product development.

Bottom-Up: A bottom-up approach is the piecing together of systems to give rise to more

complex systems, thus making the original systems sub-systems of the emergent system

(Grant M. R., 2010). Autoglass is successful in using this approach to provide the services to

the customers.

Behavioral Approach for Autoglass: Autoglass should to approach central the top-down

procedure in alignment to capitalize their assets and to handle the affray within the future.

Autoglass could be a growing enterprise inside the commerce and thus the service they're

undertaking won't be decent for them to contain on to the location interior the market. They

have to come to up with some expansion for his or her merchandise and market in alignment

that they could a wide-ranging marketplace for the purchasers.

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1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR

AUTOGLASS

1. BCG Growth Share Matrix

Companies can split up their goods in such a manner where they can prioritize their

goods and manage a synergy in the portfolio (Ivanauskiene, N, & Auruskeviciene, V.,

2009). This matrix shows the association 4 types of consequences that will be faced

by an association (Gudonaviciene, R, & Rutelione, A., 2009). It furthermore assists

the association to know when to invest in the living product, when to divest all profits

from the market segment and when to focus on a new business project.

Placing goods in the BCG growth share matrix Autoglass will face 4 types of consequences

in the market. And they are:

A. Stars: High Growth and High Market Share

If managers can make the business profitable and maintain a steady market

share then it will result in the cash cow and the Company can harvest cash

from the business.

It requires a great quantity of cash for which managers need to take decisions

from which the cash will be generated and used.

B. Cash Cows: Low Growth but High Market Share

The product will attain low growth in the market but it will have the highest

market share from which the organization will turn in revenues and maintain

income.

C. Dogs: Low Growth and Low Market Share

The time when the product gradually stops to generate any kind of revenue,

the organization should gradually divest from the project to start another.

The organization should also be careful of incurring any unnecessary costs.

D. Question Marks: High Growth but Low Market Share

It indicates to the products that are newly introduced in the market and will

gradually earn mass acceptance.

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It also has the risk of making a Dog product. If the market share is not

increased gradually then it would incur loss for the organization.

2. Strategic Position & Action Evaluation Matrix (SPACE)

Companies can also use the SPACE matrix to understand the market requirements

and operate in alignment to enlarge the market operation. This matrix has four

quadrants showing the places of the enterprise association and how to answer

accordingly (Ivanauskiene, N, & Auruskeviciene, V., 2009). In concern to

Autoglass’s place in the market they can use hard-hitting scheme. It can also be

utilised as the groundwork for SWOT investigation.

3. Profit Impact of Market Strategy (PIMS)

It is a type of database which provides concrete evidence to support policies and

principles for gaining and sustaining competitive advantage (Melody, Y. & Kevin, H.,

2000).

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Figure: BCG Matrix

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Task 2

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS

SWOT Analysis

Strengths

The glasses replaced or repaired by Autoglass is capable of reducing further damage.

Autoglass is providing a premium service at low cost.

The replaced or repaired windscreen provides the high visual clarity

The safety features in the product are high.

Weaknesses

Autoglass is reluctant in promoting the brand.

Lack of advertisement is present in the Autoglass Company

Opportunities

It is highly present in the emerging economy and has a huge opportunity to grab the

market.

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StrengthsLow costSafetyVisual ClarityAvoiding further damage

O pportunities

Increasing grow th rateH igh presence in em erging econom yN ew Product

W eaknesses

L ess prom otion of the brandL ack of advertisem ent

Threats

Suppliers CompetitionGeographic LocationGovernment Policy

SW O T

Figure: SWOT Analysis

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Autoglass has the opportunity to increase the growth rate in the industry as fewer

firms are providing such services.

As Autoglass is repairing and replacing the windscreen, they can also develop new

product such as side view mirrors or rear view mirrors.

Threats

Geographic location is a common threat to any business if it is not situated in the

proper market.

Suppliers’ competition is very high in the industry. It is difficult to determine the

quality supplier.

The government policies play a vital role in shaping the business market.

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS

USING AT LEAST TWO APPROACHES

PESTLE is kind of an analysis that helps any association to realize the scenario of the natural

environment where the organization will operate (Melody, Y. & Kevin, H., 2000). It is

impossible for any of the organization in the industry to affect the environments and the

factors. It influences the strategic conclusions that will be taken by an organization

(Gudonaviciene, R, & Rutelione, A., 2009). PESTLE assists the organization to maximize

possibilities and minimize threats.

PESTLE analysis

Political

Stability of governments. This may affect the future conditions in a country.

Taxation policies.

Political climate in different countries is different and the policies influence the

business strategies.

Economical

Level of economic activity that affects need for windscreen.

The buying capacity of people influences the purchases of the organization.

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Socio-cultural

Social norms that impact the decision to own and use automobiles versus other means

of transport.

Lifestyle and preferences of people influences the industry.

Technological

Technological developments that may increase or decrease repair or replace of

windscreen.

Technology relating the designs.

Technology of windscreen manufacture.

Legal

Legal provisions relating to safety measures.

Law regarding consumer and employment is highly emphasized.

Environmental

Environmental aspects such as weather, climate, and climate change can affect in the

business.

Porter’s 5 forces analysis is a type of analysis which determines and helps the management to

understand the overall context of the industry (Kotler, P. and Armstrong, G., 2006).

Porter’s 5 forces:

1. The threat of new entrants

Government Policy: Governments can limit entry to an industry through licensing

requirements by restricting access to raw materials.

Economies of Scale: This means scale economies in the production. In this industry,

this is generally a very low threat

Access to Distribution Channel: It is the ability to distribute the product in the

market and create demand.

2. The bargaining power of customers

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Threat of Backward Integration: A buyer has the potential to integrate backward

by producing the product itself.

Number of supplier Companies: The number of supplier companies controls the

purchasing power of the customers.

3. The threat of substitute products

Access: Access in the industry for buyers has become much easier than it was in the

beginning.

Prices: Prices matter in the industry because buyers shift to the product which is

offering high quality yet having low price.

4. The amount of bargaining power suppliers have

Number of Buyer Companies: The number of companies who are purchasing raw

materials for manufacturing windscreen from number of suppliers.

Threat of forward Integration: Supplier can integrate with customers to produce

the same product.

5. The intensity of the competitive rivalry

Rate of Industry Growth: the industry has huge growth potentiality.

Number of Competitors: the number of competitors is comparatively low in this

industry.

Diversity of Rivals: The rivals with new and different ideas of competing will likely

cross each other’s path and challenge other’s position.

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2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS

IN RELATION TO AUTOGLASS

The Stakeholders’ Grid:

1. The top right part refers to the stake holders who influences the strategies and

promote the products.

2. The top left part refers to the stakeholder who influences strategies but they posses’

low interest in the organization.

3. The bottom right part refers to the stakeholders who have high interest but low

influence in the organization.

4. The bottom left part refers to the stakeholders who have low influence and low

interest in the organization.

Autoglass has mapped the stakeholders inside the association in order that the stakeholders

will gift their obligation in contemplate of the organization’s profit.

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High InfluenceLow Interest

(Latents)

High Influence High Interest (Promoters)

Low Influence Low Interest (Apathetic)

Low Influence High Interest (Defenders)

Figure: Stakeholders’ Grid

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Task 3

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING

TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND

RETRENCHMENT

Market Entry Strategy

Organic Growth: When an enterprise association accomplishes development over its own

enterprise that is as identical because the beginning of the organization, it's known as organic

development. It omits any development that's profited by pacing into the other enterprise or

amalgamation or acquisition.

Merger: Merger is that the procedure by two enterprises gets united and turns into one entity

through lawful consolidation. The start of Autoglass was through such amalgamation.

Acquisition: This is the procedure where one accurate enterprise buys another entire

enterprise and groups up itself because the proprietor. Throughout this method 100% or near

100% ownership desires to be acquired.

Strategic Alliance: This is the method while 2 or more companies acquiesce upon kind of

prevalent objectives and share every other’s assets to fulfill those objectives. This approach is

wholeheartedly a notion that resides between the notion of organic development and

connecting or acquisition.

Licensing: It is the scheme through that a mother enterprise (licensor) permits another

enterprise (licensee) to use its trademark and deal the merchandise or services on the

foundation of affirmations on many time spans. The time span adopts the authorizing ascribe

that yearns to be paid to the licensor.

Franchising: It is the strategy, through that a enterprise earnings from the correct to use

another company’s trademark, enterprise kind, methods while the franchisor provision the

correct to the franchisee. For getting market share overseas, Autoglass may use this approach

by circulation franchises in distinct locations.

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Substantive Growth

Horizontal Integration: In degree integration enterprise diversity or arrives by yield facility

of affiliated or complementary merchandise (Melody, Y. & Kevin, H., 2000). Rarely it's

going to additionally happen that a corporation buys one amidst its competitors and pattern

integration. Autoglass would likely pattern such integration by connecting with alternate

yield that's affiliated with its house merchandise.

Vertical Integration: In integration a corporation additions with the enterprises or partners

of the offer string of links and in some positions all the partners of the string of attachments

hold underneath one proprietor (Melody, Y. & Kevin, H., 2000). Autoglass would expected

recruit into integration by linking with the suppliers and vendors.

Related Diversification: When a business elaborates its business with some diversification

inside the dwelling line of merchandise (Arazy, O, & Gellatly, I., 2012). The new

productions rectangle measure alike to the present merchandise.

Unrelated Diversification: It is the procedure one times a enterprise new employees into

diversification by injecting new merchandise and services that doesn’t accept as factual the

house merchandise (Arazy, O, & Gellatly, I., 2012). It will be unrelated diversification if

Autoglass begins mercantilism dwelling window crystal or attractiveness mirrors.

Limited Growth

Market Penetration: It means that penetrating the comparable market by giving comparable

worth against the worth of the competitors. This approach is engaged to instantly strike the

competitors by benefiting their customers. It’s commonly utilised to complete sales

development.

Market Development: It proposes that targeting new individual’s phases and appealing the

non-buying customers of that segment. It assists to extend the market share by adding new

part of shoppers. It’s promise for Autoglass to develop the market by geographically

expanding the enterprise and coming back to the shoppers.

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Product Development: It means that evolving new merchandise that do not reside presently

and so appealing customers to get a lot of diversity of merchandise or services.

Innovation: It proposes that seeking out an solely new would like of the shoppers interior

the market and innovating replacement merchandise or service to rendezvous that need.

Disinvestment:

Retrenchment: A topic utilized by companies to scale back the variety or the last

dimensions of the procedures of the business. This scheme is usually utilized so as to slash

prices with the aim of altering into a supplemented financial steady enterprise.

Turn around: Turnaround may be a procedure dedicated to company renewal. It utilizes

investigation and progressing to save caused anguish businesses and returns them to financial

rank. Turnaround administration engages administration rethink, activity based mostly cost

accounting, origin malfunction determinants investigation, and SWOT enquiry to work out

why the enterprise is dropping short. So as to pattern a comeback interior the business

associations got to verify the base of the adversities and supported those adversities they have

to pattern up new methods and values to trounce those affairs.

Liquidation: When a firm is terminated or bankrupted, its assets are noted and furthermore

the advances pay creditors. Any leftovers are circulated to shareholders. Liquidating a firm is

that the last stage of the firm’s survival. If no alternate concepts befit the associations then it

should deal its assets then ante up the shareholders and stakeholders.

Divestment: The procedure of exodus of buying into. Furthermore cited to as divestiture, it's

conceived for either financial or communal goals.

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Porter’s Generic Strategy

Michael Porter explained a scheming that contains three general strategies which are used by

companies to gain the competitive advantage (Kotler, P. and Armstrong, G., 2006). The

generic strategies are:

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR

AUTOGLASS

In alignment to perplex the market segment Autoglass enterprise needs new concepts and

new pieces which can be cooperative for them to flourish the market. So contemplating

future conceives they can enquire their market need and arrive to up with some development

of the new merchandise to diversify their services and arrest a new market segment.

Autoglass should be following the upright augments conceive to augment their enterprise.

They can accelerate with coalition with automakers to apprehend the new market segment.

Autoglass is in a mighty position and they might be able to accelerate with the coalition with

new associations. Because this conceive is befitting for the associations development and

their centre capabilities acquiesce with the conceive. Coalition with affiliated associations

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Porter’s Generic Strategy

Overall Cost LeadershipAccording to the situation cited in the case, the Autoglass Company values the cost leadership approach to go in the market and it is assisting to catch more customers than the competitors (Kotler, P., 2000).

DifferentiationOnly cost authority will not help an organization to flourish their enterprise. The organizations need to put differentiations (Kotler, P., 2000). The Autoglass business differentiated their service by inserting 24/7 clientele suggesting procedures and the fleet servicing.Focal PointAutoglass is the market foremost and best service provider in the UK market in repairing and replacing windscreen. They are now focusing on the clientele approval and the services they are supplying (Kotler, P., 2000).

Figure: Porter’s Generic Stragy

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will endow Autoglass to put more aim on the customer’s fondness and can evolve new

merchandise class to fulfill the yearns of the customers.

Only beginning new merchandise line and increasing the market will not solely help the

Autoglass enterprise to elaborate in the market. Autoglass should wholeheartedly reassess the

answer of the customers so that they might identify what the customers are looking for and to

what degree of acceptance customer’s crave. Autoglass management craves to differentiate

the purposes and responsibilities to the employees so that they can supply the largest degree

of acceptance to the customers.

The Autoglass is at present have a 92% acceptance rate amidst the customers. But with

expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to

assemble a timescale for the new goals and elongation of the new services. Considering the

location in the business, Autoglass can supply a 5 quarters conceive that will be plentiful for

Autoglass to argue up with the affray and sustain coalition with the automakers to perplex the

enterprise. Autoglass can benchmark next 5 quarters to obey with notions they have taken

and fulfill the firm promise to the customers.

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Task 4

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY

IMPLEMENTATION OF AUTOGLASS

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A

NEW STRATEGY FOR AUTOGLASS

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In the tactical stages the policies are modified and the feasibility of the principles are tested to

glimpse if those principles are functional or not (Ivanauskiene, N. & Auruskeviciene, V.,

2009). Execution of the policy in the association is very significant and it carries a distinct

signification for the organization’s earnings. In the implementation of the principles it shows

to the principles that are chosen and considered to earnings from earnings for the organization

(Melody, Y. & Kevin, H., 2000). Autoglass is essential to use comprehensive filtering

methods of the principles to catch and retain the market share.

In alignment to accomplish the aimed at market share clear and dependable statements are

essential. Communal visualizations are required in identifying and checking the hypotheses,

bases of the policies and suggest activities.

Autoglass management should compute the trading and sales ways to double-check the best

market share and sales. The sales cluster should to be evolved throughout a means which will

continue with the affray interior the market. Creative advertisements in relevant localities

would likely facilitate an allotment all through this consider. The centre competencies should

to be apparently intensified to attractiveness the shoppers.

Managers need to inspire and leverage the employees to execute the principles that are

undertaken effectively and effectively (Michael A., 1999). Persuading to achieve the goals

will result in employee satisfaction and coherence in job natural environment.

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In alignment to evaluate the assets of a company, the organization needs to choose the

accurate components and location them in the right agencies to make the services (Michael

A., 1999). Autoglass has prioritized its human resources because as it is a service provider of

windscreens and needs a huge man power to rendezvous the demand of the customers.

Autoglass has a fleet servicing which needs man power also and they are cautious about their

work force. So Autoglass is spending huge allowance in teaching and evolving the abilities

of the employees to supply the best service in the commerce. Autoglass sustain the highest

benchmark of NVQ (Arazy, O, & Gellatly, I., 2012).

In the granted scenario and concern of components and time share Autoglass is the leading

business in the industry because they are utilizing the best materials to ensure the durability

and security of the customers and furthermore effective resource designing and assessing the

resources methodically to supply the best service.

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR

AUTOGLASS TO MONITOR A GIVEN STRATEGY

Evaluation of the benchmark outcomes:

Quarter 1 The company should be coming up with the strategies and work out the

feasibility of the strategies whether the strategies could reflect in the desired

result. They can take the comment of the customers and find out what else

they are searching for in the windscreen repairing service. There should be

weekly and monthly monitoring by the line managers of the divisions.

Quarter 2 During the period Autoglass should review the customer’s feedback and

implement the desired plan to expand the business. The line managers should

be responsible for collecting the feedbacks and acting towards it.

Quarter 3 This is the quarter of collecting information and takes research note on the

executed strategies. The management should find out the gap between the

expected result and actual outcome. The GAP might occur because of lack of

coordination or inefficiency of the employees and line managers.

Quarter 4 Management should organize a training program to fill in the gap. So that the

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employees can achieve the organization goal in desired manner.

Quarter 5 In this quarter the organization might achieve the desired results based on the

strategy making and the implementation method. If the management fails to

achieve the objectives through the strategies, then they have to initiate actions

based on information like training the employees or providing support to them.

Conclusion:

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Table: Evaluation of the outcomes

Certain features are needed to gain market share which have been carried out by Autoglass.

Autoglass has treasured their customer’s need as well as the employee’s. Customers are

much contented with the services of Autoglass than other businesses of this industry.

Autoglass has conveyed discovery and excellence in their services as well as in the business.

Their dedication to win market share through clientele share has verified much more

powerful than their competitors. But in up to date world customers are much pickier and

mind altering. They are not as trusted as preceding decades. So Autoglass has to initiate

more discoveries in their business to support the present place and to earnings from more

reputation.

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References

Arazy, O, &Gellatly, I., 2012, 'Corporate Wikis: The Impact of Autoglasss in the Windscreen

industry, vol. 29, no. 3, pp. 87-116.

Armstrong, G., & Kotler, P. (2006). Marketing:An introduction (8 thEd.). New York: Prentice

Hall.Addmour, H., & Ayish, H. (2005). The influence of marketing service mixed.

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Autoglass Company. [ONLINE] Available at: http://www.autoglass.co.uk/Glass-repair-and-

replacement.186.0.html. [Accessed 19 January, 2013].

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Gudonaviciene, R, &Rutelione, A 2009, ‘Deciding the way of communication, 'Corporate

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