bsbmgroup-deck 2017

RETAIL SUCCESS IN THE US STARTS HERE

BRAND MANAGEMENT GROUPBETTER SALES &

Experience, Expertise, & Results in the US Retail Market We provide in-depth sales coverage for consumer products on a fixed-cost basis, which complements manufacturers’ current sales efforts. Our purpose is to serve our principals. Our goal is to increase sales. We believe that by fulfilling our purpose, we will also succeed in achieving our goal.

BETTER SALES & BRAND MANAGEMENT GROUP | 3

Bruce Worley, Jr.

[email protected]

Before founding BSBM, he worked as VP of Sales and Director of Sales and Marketing for various small to medium consumer product companies and specialty food manufacturers. He entered the Natural Products Industry in 1997 after graduating from the University of Hartford with degrees in Health Science and Physical Therapy.

A business executive with a proven track record of growing consumer product businesses in the Mass, Drug, Grocery and Natural classes of trade.

Bruce has achieved success by partnering with key retail executives, category managers, and merchandising executives with major chains within all classes of trade. Passionate, driven and sales-centric, Bruce is relentless when it comes to achieving goals and growing brands.

After serving 4 years on the National Board of Directors of the Natural Products Association as well as several of its committees, Bruce is presently serving on the GMDC Membership Advisory Board as well as several of its sub committees and serves as liaison to the HBW Board of GMDC.

President and CEO Bruce Worley, Jr., has over 25 years combined Sales, Marketing and Retail experience, building distribution networks and marketing strategies for consumer packaged goods.

WHO WE ARE


WHAT WE DO

Better Sales & Brand Management Group has led the way in US Retail Strategy services by controlling costs, improving operations and producing results for our clients. Our company can be an alternative to many “in-house” services.

WE DELIVER:• Valuable advice from some of the most experienced professionals in the business.• Greater credibility and influence within the retail and wholesale trade classes.• Elimination of repeated cost increases involved in operating a direct sales force• Increased productivity. Our partners can more efficiently sell and service existing and

prospective customers due to our well-established and long-term trade relationships.• Reduced overall sales administration costs. We assume responsibility for many

processing and administrative functions.


YOUR PARTNERS FROM START TO FINISH

PLANNINGPlanning for a US market launch—regional or national—requires a methodical approach. Multiple elements come into play, from product to packaging, pricing and promotion. The right partners are crucial and a roll-out plan that is fiscally responsible is essential.

STRATEGYThe key to success is a sound go-to-market strategy. We work with you to define your goals, priorities and expectations. We then recommend the best course of action based on resources and opportunities. All retail placements are backed with consumer marketing strategies to deliver sales results.

BRAND MANAGEMENTUnderstanding the distribution and retail landscape while implementing proven brand management techniques only comes with years of hands-on experience and the right partners. We eliminate the learning curve and costly mistakes by providing a comprehensive service.

Positioning – brand strategy and pricing

Analysis – to decide on best distribution model

Territory Management – Regional/National US & Canada

Distribution Channels – set up and manage

Broker Networks – set up and manage

Corporate Accounts – set up and manage

Sales Support – set up and manage sales teams/demos

Reporting – setting goals and monthly reporting

LOGISTICSWe are specialists in logistics, calculating every detail to provide customized service to our clients with a reliable consistent relationship. Skilled in US Order Fulfillment Services, working with our partners servicing all classes of trade we are able to deliver seamless operational expertise.

FulfillmentPick and PackLight AssemblyMailing servicesCross DockingSame Day ShippingInventory ManagementWeb trackingEDI set up and ManagementOrder ProcessingAccounts Receivable/PayableReturned goods processing WarehousingWe can organize central warehousing, establishing a US base of business and providing state of the art facilities for all of our clients warehousing needs


KEY ACCOUNTS


KEY ACCOUNT COMPLETE LIST

Drug ChainsWalgreens, Bartell Drug, CVS

Pharmacies, Rite Aid, Bartell Drugs,

Bi-Mart, Discount Drug Mart, Duane

Reade, High School Pharmacy,

Independent Pharmacy Coop, Kinney

Drug, Lewis Drug, Fruth Drug

Drug WholesalersAmerisource/Bergen, Cardinal

Healthcare, Dik Drug, F.W. Kerr, H.D.

Smith,NC Mutual, McKesson, HD

Smith Wholesale, Rochester Drug,

Kinray

Mass Merchandisers/Club StoresCostco, Duckwall, Fred's,

Kmart/Sears, Marc’s, Meijer, Shopko,

Target, Wal-Mart, Woodmans

Hardware/Home ImprovementAce Hardware, ACO Hardware, Do-

It-Best Corp., Home Depot, Lowes,

Menard's, Tru Serv, United

Hardware

Convenience Stores/DistributorsCasey's, Dearborn, Eby Brown, H.T.

Hackney, Kwik Trip, McLane,

Southland/7-11

Dollar Stores/DistributorsConsolidated, Dollar General, Dollar

Tree, Family Dollar,

Great Lakes Wholesale, Promotions

Unlimited

Grocery ChainsAcme Fresh Markets, Ahold, Albertsons

LLC, Basha’s, Big Y Foods, Brookshire

Bros., Brookshire Grocery, Food Lion,

Giant Eagle, Hannaford, Harmons,

Harp’s Markets, Harris Teeter, H.E.B.,

Hy-Vee, Ingles, Kroger, Marsh,

Minyards, Piggly Wiggly, Publix,

Rouses, Reasor’s Markets, Schnuck's,

Tops Markets, BiLo/Winn Dixie, Weis

Markets, Wegmans, WinCo Foods

Food WholesalersAssociated Grocers of Floridia, C&S

Wholesalers, Bi-Lo, G.M.S., Imperial,

SpartanNash Finch, Roundy's, Super

Valu, Unitfied Grocers, Valu

Merchandisers


“Our expertise in multiple areas allows us to

establish and manage the

best US Retail Strategy for your brand. The

objective is to develop your brand and grow

your business… The Right Way.“

CONCLUSION


Thank you!

Bruce Worley, Jr., [email protected]

visit us at www.BSBMGroup.com

bsbmgroup-deck 2017

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