UCAS Code: RN13

Course Length: 3 Years Full-Time

Start Dates: September 2017, September 2018

Department: Business School

Location: Edge Hill University

• Business Studies at Edge Hill University ranked top

in England for personal development and top in the

North West for teaching, overall satisfaction,

academic support and organisation

and management in the National Student Survey

2016;

• Management Studies at Edge Hill University ranked

top in England for personal development and

overall satisfaction and in the top two in England

for academic support and organisation &

management in the National Student Survey 2016;

BSc (Hons) Business and Managementwith Human Resource Management

Study Abroad Option Available Sandwich Year Option Available International Students Can Apply

Work Placement Opportunity

http://ehu.ac.uk/rn13 1 Published 13 Apr 2017, 14:29

• Gain Associate Member status of the Chartered

Management Institute (ACMI).

This degree covers the fundamentals of business and

management practice, with a particular focus on human

resource management, while also immersing you in

accountancy, business ethics, business law, economics

and marketing. You will gain an advanced understanding

of how organisations operate in rapidly changing local

and global environments, develop a broad and

theoretically attuned grasp of business management, and

be encouraged to explore the increasingly complex

environments in which businesses succeed or fail. The

programme requires you to analyse the wide-ranging

issues organisations encounter and allows you to be

directly involved in the challenges of managing people,

finances and customers in a business context.

http://ehu.ac.uk/rn13 2 Published 13 Apr 2017, 14:29

Course in Depth

What will I study?

In Year 1 you will study the fundamentals of business and

management. You will gain an understanding of business

relationships and processes, management techniques and

economic markets.

Year 2 enhances your core knowledge of business and

management by allowing you to follow a number of

compulsory modules alongside options enabling you to

tailor your degree towards your future career plans

within a people management/human resource

management environment.

In Year 3 you will study a variety of contemporary

business issues with an emphasis on people

management/human resource management, in addition

to strategic management. You will also complete a piece

of independent research through a dissertation or

research-based project which enables you to work on a

relevant, agreed topic of your choice.

How will I study?

As well as preparing for and attending lectures, seminars,

tutorials and workshops, you will spend time reading and

completing coursework, including written assignments,

presentations and posters.

You will have the opportunity to develop your

employability profile through work-related learning or

participation in a graduate enterprise project. In addition,

you will undertake live client projects with organisations

or work on agreed projects with real outcomes and

impact.

How will I be assessed?

Throughout the programme there is a combination of

different forms of assessment to test intellectual

development, vocational capability and critical thinking.

Coursework involves individual and group-based

activities, case studies and problem-solving exercises.

Examinations take a variety of forms, using both seen and

unseen questions.

Who will be teaching me?

All of our staff are passionate about student learning and

development. This degree is developed by specialists in

human resource management, people management,

accountancy, e-commerce, marketing, operations

management and small and medium enterprises. The

programme team includes research-active staff and

professionally qualified lecturers.

A Great Study Environment

The stunning £8m Business and Law building provides

state-of-the-art teaching and learning facilities for

http://ehu.ac.uk/rn13 3 Published 13 Apr 2017, 14:29

students in the Business School and Department of Law

and Criminology.

The three-storey building offers a 100-seat lecture

theatre and modern seminar and meeting rooms. There

are also social learning areas which encourage a more

informal and interactive style of learning, in addition to an

attractive roof garden and atrium.

Edge Hill Business School is home to a thriving research

community, hosts a growing international partnership

portfolio, and is a member of AACSB International (The

Association to Advance Collegiate Schools of Business),

the world's largest management education network.

http://ehu.ac.uk/rn13 4 Published 13 Apr 2017, 14:29

Modules

Year 1

BUS1012: Business EconomicsBusiness Economics (20 credits)Business EconomicsBusiness Economics covers the basic principles of micro- and macro-economics. The micro element will provide a

theoretical base, and thus allow for the study of organisational behaviour in the marketplace. The macro element will

equip you with an understanding of the broader national and international environment in which business operates.

BUS1013: Introduction to Accounting and StatisticsIntroduction to Accounting and Statistics (20 credits)Introduction to Accounting and StatisticsIntroduction to Accounting and Statistics focuses on the development and interpretation of financial and statistics

information to be used in the context of personal skills development and an understanding of business. The module

introduces you to basic accounting statements including the statement of financial position; the income statement and

cash flow statements and forecasts.

BUS1014: PPeople and Organisationseople and Organisations (20 credits)PPeople and Organisationseople and Organisations provides a comprehensive foundation to the study of management from both theoretical

and practical perspectives. The module seeks to consider the conceptual frameworks relevant to the behaviour of

individuals and groups in organisations and examine the issues which are raised in their management. The module

focuses on three themes: rational modes of management, people strategies and contemporary issues in the workplace.

BUS1015: OperOperations Managementations Management (20 credits)OperOperations Managementations Management is centred on the recognition that resources are scarce and that choices must be made

between the alternatives available. The module outlines how organisations seek to ensure output is achieved as

smoothly, efficiently and profitably as possible.

BUS1016: MarkMarketing for Businesseting for Business (20 credits)MarkMarketing for Businesseting for Business equips you with an appreciation of marketing as one of the central functions of any business

and at the heart of any organisation’s activities. Focusing on customers and successfully meeting their needs is central

to the success of any business organisation. This module provides an introduction to marketing and demonstrates its

importance to business decision making.

You will select one of the following modules:

http://ehu.ac.uk/rn13 5 Published 13 Apr 2017, 14:29

BUS1017: Business Start-UpBusiness Start-Up (20 credits)Business Start-UpBusiness Start-Up is a review of entrepreneurial skills and small business development through theoretical concepts of

enterprise, self-employment and small business management, evaluating differing environments within which

enterprise operates. This includes the rise of the digital economy. The module will provide you with an awareness of

emergent business types and their markets and the factors behind small business start-ups, entry routes, funding and

barriers.

BUS1018: Statistics for EconomicsStatistics for Economics (20 credits)Statistics for EconomicsStatistics for Economics provides you with an understanding of, and an ability to apply, a range of mathematical and

statistical concepts and techniques suited to a variety of economic situations. Descriptive statistics and techniques

used for summarising and analysing data are fundamental to the work of business and economics professionals and

will allow you to present information to a wide range of participants. This module primarily introduces statistical

concepts and techniques associated with economics and business.

BUS1019: Information and the OrganisationInformation and the Organisation (20 credits)Information and the OrganisationInformation and the Organisation provides an insight into how organisations are creating, collating and making use of

information for a range of purposes. Information has been described as the currency of the 21st century; unlike a

physical good it increases not decreases in value as supply increases. The module will examine how businesses manage

organisational processes, provide services, track the behaviour of consumers and forecast demand for products and

services. This comes at a cost and you will also consider the ethical issues around a world where your movements,

habits and hobbies can be quantified, anticipated, profiled and packaged for profit.

BUS1025: Designing for an Online PresenceDesigning for an Online Presence (20 credits)Designing for an Online PresenceDesigning for an Online Presence recognises that an organisation's website is its virtual shop window and as such must

be both appealing to consumers and effective in achieving marketing objectives, including driving sales. Web design is

the art of creating websites that are attractive and easy to use whilst achieving the marketing objectives of the

organisation. This module will provide you with an appreciation of the multiplicity of roles of a website and the range

of audiences for which one must be designed.

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study

as an integral part of this degree. A single Language module can be studied instead of one of the optional modules

above.

http://ehu.ac.uk/rn13 6 Published 13 Apr 2017, 14:29

Year 2

BUS2017: Research Methods for BusinessResearch Methods for Business (20 credits)Research Methods for BusinessResearch Methods for Business are crucial to personal, academic and vocational development. Employers are

increasingly looking for graduates who have specific skills, including those significantly developed through learning

about methods of research. This module introduces these methods and considers how they are required to undertake

specific academic projects, enhance knowledge and understanding, and address specific business issues and practical

managerial problems.

BUS2018: Managing the Human ResourceManaging the Human Resource (20 credits)Managing the Human ResourceManaging the Human Resource is concerned with developments in human resource management since the early

1980s and current people management practice. In keeping with the management discipline in general, there have

been a number of significant developments in the management of people over the last few decades, not least with the

move away from Personnel Management to Human Resource Management. The module will take a practical yet

integrated approach, as required by today's HR professionals.

BUS2024: Managing PManaging Peopleeople (20 credits)Managing PManaging Peopleeople focuses on the drive to privatisation and marketisation that accelerated from 1979 in the UK and

shortly after in the USA. The nature of work, as experienced by employees, also changed with significant increases in

flexible work patterns and the increasing importance of service sector employment. Hence, the repertoire of skills

required of those involved in managing people continues to expand. The purpose of the module is to provide you with a

critical understanding of the changing nature of work, as well as raising your awareness of the practical strategies used

by organisations to manage such changes.

BUS2029: LLeadership Culture and Changeeadership Culture and Change (20 credits)LLeadership Culture and Changeeadership Culture and Change explores the nature of leadership and management roles within an environment

characterised by change and cultural and organisational diversity. At an organisational level, the module considers how

far organisational culture and change can be influenced by leaders and managers. At a national level, it considers how

national cultures influence leadership styles and the process of change. Both large-scale organisations and small and

medium sized enterprises will be examined, including an analysis of contemporary trends in these areas.

You will select one of the following modules:

BUS2019: EmploEmployabilityyability (20 credits)EmploEmployabilityyability encourages you to contextualise and evaluate theoretical perspectives in a practical setting while at the

same time providing an alternative learning environment which informs your future learning processes and outcomes.

Workplace experience is increasingly seen as essential in contributing to graduate employability. It is an opportunity to

http://ehu.ac.uk/rn13 7 Published 13 Apr 2017, 14:29

hone employability skills, relate theory to practice and gain experience in a working environment. The module is

designed to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability to

reflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.

BUS2020: GrGraduate Enterpriseaduate Enterprise (20 credits)GrGraduate Enterpriseaduate Enterprise enables you to experience running your own company with a number of your colleagues. You can

create your own product or service, launch it into the marketplace and experience at first hand the issues faced by

small business owners. You will be supported by your own business consultant who is on secondment from industry

and the full resources of the Graduate Enterprise Company.

You will select one of the following modules:

BUS2022: Project ManagementProject Management (20 credits)Project ManagementProject Management allows you to consider project management concepts and practicalities such that the said

concepts can be applied into a working environment. Project management is an area of study that recognises that

resources are scarce and that choices must be made between the alternatives available in terms of bringing a project

to a satisfactory finish, both on time and within budget. Progressing from basic economic concerns, the module

considers the practical apportionment of people, time, finances and materials and outlines best practice for how

organisations can ensure output is achieved as smoothly and efficiently as possible.

BUS2023: Quality ManagementQuality Management (20 credits)Quality ManagementQuality Management provides you with an understanding of the importance of total quality management which is an

essential aspect of every organisation, both manufacturing and service industries, in order to survive in a competitive

environment. The essence of total quality management is a dedication to understanding what the customer wants and

then employing resources including people to set up systems and processes to deliver products and services that

ensure customer satisfaction and comply with government quality standards.

BUS2025: International BusinessInternational Business (20 credits)International BusinessInternational Business examines the UK in the global economy, both in terms of trade and investment. An

understanding of the ways in which business operates globally is important in the 21st century. The changing economic

situation and the development of major economies, economic models and cultures will be studied, as well as the

institutional backdrop.

BUS2026: Global CorporGlobal Corporate Social Responsibilityate Social Responsibility (20 credits)Global CorporGlobal Corporate Social Responsibilityate Social Responsibility examines how the global marketplace presents challenges for organisations to

balance the social, economic and environmental components of their business, while building shareholder value.

Organisations that choose to ignore this responsibility risk their futures, reputations and profits and it is therefore

imperative that the modern manager is aware of the various ethical issues that may have an impact upon their

http://ehu.ac.uk/rn13 8 Published 13 Apr 2017, 14:29

organisation and devise mechanisms of regulation and control to deal with them. You will examine the pressures from

various sources to engage in ethical behaviour. You will also consider ways in which companies can structure their

response to these pressures and reflect upon the implications for both business and society of a business ignoring its

ethical responsibilities.

BUS2027: Intermediate Economic AnalysisIntermediate Economic Analysis (20 credits)Intermediate Economic AnalysisIntermediate Economic Analysis enables you to develop a deeper understanding of economic concepts, such as supply,

demand, price and elasticity. The module also introduces new concepts in both micro and macro-economic analysis.

Crucially, micro and macro-economic analysis will be applied to business scenarios. Micro theory will be applied to

goods, labour and financial markets. On macro, models of equilibrium in goods and money markets will be covered, as

well as the development of analysis of the main economic indicators, economic policies and the wider economic

situation.

BUS2030: Finance and PFinance and Performance Managementerformance Management (20 credits)Finance and PFinance and Performance Managementerformance Management will develop your financial knowledge and examine the management of a

business with a specific focus on the management of finance within the business context. You will investigate the

processes used to develop information to inform managerial decision making. The module will examine how different

business types use financial data in the measurement of their performance. It will also look at real time company

information and decision making and evaluate the significance of the decisions. A key activity will involve investigating

the measurement of financial performance of a business through analysing and comparing the models available.

BUS2031: Retail MarkRetail Marketing Planningeting Planning (20 credits)Retail MarkRetail Marketing Planningeting Planning recognises that effective marketing planning is essential for all organisations. This module

offers you the opportunity to place tactical marketing activities in the context of the marketing planning process.

Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning for

organisations in the retail sector which constitutes a dynamic and vital element of the British economy.

BUS2032: BrBranding: Integranding: Integrated Digital Campaignsated Digital Campaigns (20 credits)BrBranding: Integranding: Integrated Digital Campaignsated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects of

branding, thus preparing you for the marketing, marketing communications and branding industry by building a clear

bridge between creative solutions and formulating strategy. The module requires you to examine the elements

required to build successful brands and specifically the use of traditional and contemporary media.

BUS2033: Social Media Monitoring and AnalyticsSocial Media Monitoring and Analytics (20 credits)Social Media Monitoring and AnalyticsSocial Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place.

As companies are collecting large amounts of data, marketing decisions made by them have become more

data-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the

'digital footprints' in a meaningful manner is essential. Due to the unstructured nature of data, understanding

http://ehu.ac.uk/rn13 9 Published 13 Apr 2017, 14:29

behavioural patterns is complex. This module will provide a background understanding of analytics in relation to

marketing strategy and communication.

BUS2034: Services and Experiential MarkServices and Experiential Marketingeting (20 credits)Services and Experiential MarkServices and Experiential Marketingeting examines the implementation of marketing concepts, theories and practices to

organisations operating in today's increasingly competitive environment. As the number of products and services

increases, the marketplace as a whole becomes increasingly competitive and crowded. This, coupled with the shift

from manufacturing based economies to largely service-based economies, has resulted in a raft of new challenges for

today’s marketers. You will develop an understanding of the nature and role intangible elements play in creating value

for consumers, critically analyse the major differences between the marketing of services and physical goods, and

apply and evaluate a range of relevant services marketing and experiential marketing theories and tools to

organisational situations.

BUS2035: Consumer BehaConsumer Behaviourviour (20 credits)Consumer BehaConsumer Behaviourviour considers the factors that influence what, where and when consumers buy and what they buy.

Understanding the factors that affect buying behaviour enables marketers to predict the response of customers to

marketing strategies. This knowledge can then be fed into the design and innovation process for new products and

marketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shopping

behaviours.

BUS2036: International EconomicsInternational Economics (20 credits)International EconomicsInternational Economics will help you to develop a deeper understanding of international economic concepts,

including theories pertaining to trade and international investment as well as currency. The theory will be analysed in

respect of trade and foreign direct investment (FDI) flows and movements in currency markets. Major players in the

international economy will be examined in terms of their development and economic models. The role of institutions

such as the EU, World Trade Organisation and International Monetary Fund will also be considered.

BUS2037: LaLaw for Businessw for Business (20 credits)LaLaw for Businessw for Business develops your understanding of some of the key principles of law, in terms of how they relate to

business and commerce, and apply these to problem situations within a typical business environment. An

understanding of some basic legal principles is important to managers, in particular the rules relating to contract,

consumer protection, corporate liability and employment.

BUS2038: LLooyalty Generyalty Generation and CRMation and CRM (20 credits)LLooyalty Generyalty Generation and CRMation and CRM centres on how Customer Relationship Management (CRM) is about building

relationships with customers in order to develop and build loyalty and so keep customers for longer. This drives higher

profits and keeps competitors out. The module introduces CRM, its impact on business strategy, users' activity, and

firm process and functionality. You will also examine CRM commercial packages.

http://ehu.ac.uk/rn13 10 Published 13 Apr 2017, 14:29

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would

form an integral part of your degree in place of the optional module choice above.

Year 3

BUS3024: StrStrategic Managementategic Management (20 credits)StrStrategic Managementategic Management explores the process of strategy formulation and implementation and considers how the

decision making process influences the choices made by those involved in deciding the strategic direction of

organisations. You will gain a critical understanding of how psychological, political, economic, social, cultural and

technological factors influence decision making and the subsequent formulation and implementation of strategy in a

range of different types of organisations.

BUS3036: StrStrategic Human Resource Managementategic Human Resource Management (20 credits)StrStrategic Human Resource Managementategic Human Resource Management critically investigates how far human relationships are central to Strategic

Human Resource Management (SHRM). The module takes a cross disciplinary approach making content as relevant to

health and education as it is to sport, events management or any other organisational setting which requires people

management. We will place the module inside the globalised context with a focus on developments in cross industry,

cross continent context where the ‘soft’ rhetoric of people as an organisation’s greatest assets often collides with the

'hard' reality that 'people' constitute only a part of an organisations strategic thinking and are used like any other asset

or resource.

BUS3037: Organisational MisbehaOrganisational Misbehaviourviour (20 credits)Organisational MisbehaOrganisational Misbehaviourviour takes a critical position in reflecting on why it seems almost inevitable for institutions

and their employees to misbehave. Topics covered will include institutional racism, policitians’ expenses, and the Libor

interest rate scandal. We will critically review such instances of personal and institutional misbehaviour to understand

why it appears so difficult for organisation’s and their employees to act in a way which is both ethical and aligns with

the moral norms we expect from our principal institutions.

You will select one of the following modules:

BUS3022: DissertationDissertation (40 credits)DissertationDissertation enables you to produce a key piece of evidence that shows your development over the degree and how

you are now equipped to apply graduate level skills. The module requires the design and implementation of a research

project in an area of marketing and/or advertising and should include some element of original research, for example

interviews or a questionnaire. Support during the dissertation is given by a specified tutor although you will have

overall responsibility for managing the process.

http://ehu.ac.uk/rn13 11 Published 13 Apr 2017, 14:29

BUS3023: Extended Business ProjectExtended Business Project (40 credits)Extended Business ProjectExtended Business Project provides an opportunity for you to undertake an in-depth research project for a sponsoring

organisation on a topic of common interest. The nature of the project will be negotiated between you, your supervisor

and the sponsoring company.

You will select one of the following modules:

ACC3013: TTaxationaxation (20 credits)TTaxationaxation develops tax computation skills and also provides more complex tax scenarios. You will gain technical skills

relating to taxation, including the tax computations for individuals, sole traders, partnerships and incorporated

companies. The module will guide you in how to calculate capital allowances, capital gains tax computations and value

added tax and requires you to undertake tax planning that draws on several areas of tax legislation. You will investigate

new opportunities to reduce tax liabilities, challenge the notion of contemporary fiscal management and debate

innovative applications of tax computation and the development of tax avoidance schemes.

BUS3027: StrStrategic Financial Managementategic Financial Management (20 credits)StrStrategic Financial Managementategic Financial Management introduces some of the techniques used in financial decision making. An

understanding of the financial implications of decisions is vital for managers. The module provides an insight into the

complex issues involved in the financial appraisal of long term projects and allows you to gain a deeper understanding

of the theory and practice of strategic financial management.

BUS3029: Seeing the FSeeing the Future - The Neuture - The Next Decade of Commercext Decade of Commerce (20 credits)Seeing the FSeeing the Future - The Neuture - The Next Decade of Commercext Decade of Commerce questions where the challenges of the next decade will come

from and explores the changing face of commerce. Capitalism is an evolutionary process where new industries, new

mechanisms and new ways of working continually emerge overturning the existing status quo. In this module, you will

be asked to explore and decide for yourselves where the big changes of the next decade will come from and how it will

impact upon the world you will graduate into.

BUS3030: Business StrBusiness Strategy and Digital Goodsategy and Digital Goods (20 credits)Business StrBusiness Strategy and Digital Goodsategy and Digital Goods examines the implications of the internet and the rise of ubiquitous mobile

devices that are changing business and society. Specifically, the module will explain how a new economy of creativity,

opportunity, connectivity and content has been created. You will consider this 'digital economy', the key concepts

underpinning commercial activities and investigate how the application of existing theories of competitive advantage

and added value can be applied to, or are changed by, digital goods and services that have no physical form.

http://ehu.ac.uk/rn13 12 Published 13 Apr 2017, 14:29

BUS3031: Global LGlobal Logistics and International Togistics and International Trradeade (20 credits)Global LGlobal Logistics and International Togistics and International Trradeade examines, in a global context, the set of processes required to strategically

manage materials and product flows from suppliers through to the final customer in order to achieve competitive

advantage. The module looks at the theoretical background of logistics and considers the practical perspectives of

logistics from an international trade perspective. You will consider how effective logistics and procurement systems

can become key business enablers and contemplate how international supply chains must form a significant element of

the strategy of any organisation operating on a global basis.

BUS3033: DeDevvelopment Economicselopment Economics (20 credits)DeDevvelopment Economicselopment Economics discusses the key economic, social and political factors responsible for economic

development and growth. In particular, the module provides an insight into economic theories analysing the

development patterns across different countries and explaining differences. You will consider what factors effectively

enhance or hinder economic growth and explore the relationship of economic development with national and

international institutions, macro-economic policy and foreign direct investment. The role of civil society and the

environment on economic development will also be examined, as will socio-economic issues such as poverty and

inequality.

BUS3034: ContemporContemporary Issues in Economicsary Issues in Economics (20 credits)ContemporContemporary Issues in Economicsary Issues in Economics provides you with an understanding of, and an ability to critically analyse,

contemporary issues in economics. Economic theories and understanding established earlier in the programme will be

utilised to analyse contemporary economic situations and policies. The module will cover current, significant economic

events both nationally and internationally, in respect of both the economic situation and policy. All issues will be

considered from the perspective of business and management.

BUS3039: Global MarkGlobal Marketing Managementeting Management (20 credits)Global MarkGlobal Marketing Managementeting Management encourages you to develop an informed appreciation of international marketing in the

context of emerging world markets and increasing globalisation. The module provides you with the means to integrate

aspects of operational marketing within a strategic and international perspective. In particular, you will study how and

why companies choose to operate internationally, the entry strategies available to them, globalisation and the

international marketing environment.

BUS3040: MarkMarketing and Societyeting and Society (20 credits)MarkMarketing and Societyeting and Society will help you to define and understand how marketing in society is utilised as a tool for public

services such as charities, government and the health service. This will involve the study of the business and social

environments in terms of their target audiences, resources, planning, education and current changes. The module will

familiarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions and

lifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also be

http://ehu.ac.uk/rn13 13 Published 13 Apr 2017, 14:29

introduced to a practical and reflective campaign process that supports the use of social marketing to achieve

behaviour change.

BUS3041: AdvAdvertising in Markertising in Marketing Communicationseting Communications (20 credits)AdvAdvertising in Markertising in Marketing Communicationseting Communications enables you to study the role of advertising in online and offline integrated

marketing communications strategies. You will drill into the elements that comprise individual adverts and consider

how the range of online and offline media vehicles available to deliver them have blurred the boundaries between

advertising and other elements of the promotional mix. It is important that you understand the strategic role of

advertising and the rationale that underpins the design and development of individual adverts. In addition, you need to

understand the place of advertising within the marketing communications techniques available to marketers, whilst

understanding the effects advertising has on the consumer and the debates that emanate from those effects.

BUS3042: MarkMarketing Simulationeting Simulation (20 credits)MarkMarketing Simulationeting Simulation is designed to provide an understanding of marketing management and planning and to engage

you in the marketing decision-making process via the use of a marketing simulation package. Working in a group, you

will analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide the

positioning of your product portfolio.

BUS3044: Entrepreneurship and InnoEntrepreneurship and Innovationvation (20 credits)Entrepreneurship and InnoEntrepreneurship and Innovationvation considers how to turn a good idea into a successful market-leading

product. Entrepreneurship and innovation go hand in hand and involve the development and release of a new product/

service or the repacking of an existing one to provide competitive advantage or even create new markets. This module

explores a variety of concepts around strategic entrepreneurship and intrapreneurship. We will examine the

difference between an idea, an invention and an innovation and provide you with a case-led understanding of the

process in action, from creation to implementation. Moreover, it provides you with a number of tools and techniques to

critically evaluate success and build on your previous experiences of work-based learning or enterprise education.

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This

would form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules

may vary from year to year and will be subject to minimum student numbers being achieved. This means that the

availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by

timetabling requirements.

http://ehu.ac.uk/rn13 14 Published 13 Apr 2017, 14:29

Disclaimer

Every effort has been made to ensure the accuracy of our published course information, however our programmes are

subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation

of, courses.

Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarks

statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to

make variations if we consider such action to be necessary or in the best interests of students.

http://ehu.ac.uk/rn13 15 Published 13 Apr 2017, 14:29

Entry Criteria

Entry Requirements

112 UCAS Tariff points. No specific subjects are required.

Example Offers

Some typical examples of how you can achieve 112 UCAS

Tariff points are detailed below.

• A LA Leevvelsels – BBC;

• BTEC Extended Diploma (BTEC Extended Diploma (or combination of BTECor combination of BTEC

QCF qualifications)QCF qualifications) – Distinction, Merit, Merit

(DMM);

• Access to Higher Education DiplomaAccess to Higher Education Diploma – 45 credits at

Level 3, for example 15 credits at Distinction and

30 credits at Merit. The required total can be

attained from various credit combinations.

Please note, the above examples may differ from actual

offers made. A combination of A Level and BTEC awards

may also be accepted.

As long as you have a minimum of two A Levels (or

equivalent), there is no maximum number of

qualifications that we will accept UCAS points from. This

includes additional qualifications such as the Welsh

Baccalaureate and Extended Project Qualification (EPQ),

AS Levels that haven't been continued to A Level, and

General Studies AS or A Level awards.

For further information on how you can meet the entry

requirements, including details of

alternative qualifications, please visit

www.edgehill.ac.uk/offers.

EU students can get country-specific information about

the University's entry requirements and equivalent

national qualifications at www.edgehill.ac.uk/eu.

International students should visit www.edgehill.ac.uk/

international for information on the entry criteria for

overseas applicants.

Are there any alternative ways tomeet the entry requirements?

If you have the ability to study for a degree but lack the

necessary qualifications or confidence, our Fastrack:

Preparation for Higher Education course could be for

you. This free, seven-week programme provides a great

opportunity to enhance your study skills and subject

knowledge and demonstrate that you are ready to study

a particular subject with us, in lieu of achieving the UCAS

Tariff points in the entry criteria.

Upon successful completion of a Fastrack course, you will

be well placed to progress onto a corresponding Edge Hill

University degree, although additional entry

requirements may apply and the availability of specific

programmes cannot be guaranteed. For more

information, visit www.edgehill.ac.uk/fastrack.

Recognition of Prior Learning

Edge Hill University recognises learning gained

elsewhere, whether through academic credit and

qualifications acquired from other relevant courses of

study or through recognition of an individual's

professional and employment experience (also referred

to as 'experiential learning').

http://ehu.ac.uk/rn13 16 Published 13 Apr 2017, 14:29

Previous learning that is recognised in this way may be

used towards meeting the entry requirements for a

programme and/or for exemption from part of a

programme. It is your responsibility to make a claim for

recognition of prior learning. For guidance, please consult

the University's Recognition of Prior Learning Policy and

contact the faculty in which you are interested in

studying.

http://ehu.ac.uk/rn13 17 Published 13 Apr 2017, 14:29

Career Prospects

What are my career prospects?

Upon successful completion of this degree, you will be

entitled to Associate Member status of the Chartered

Management Institute (ACMI) and you may also be

eligible for exemptions from the Chartered Institute of

Personnel and Development (CIPD).

As a BSc (Hons) Business and Management with Human

Resource Management graduate, you will be qualified to

work in areas such as human resource management,

accountancy, administration, banking, education, finance,

marketing, public sector management, retailing, small and

medium sized enterprise management, general

management, and specialist functions. Alternatively, you

may wish to undertake further study and progress to a

Masters degree.

How can I enhance myemployability?

It is useful to consider, even before you apply, how you

will spend your time while studying and make the most of

your university experience.

Optional, additional activities may be available on this

degree which could help to prepare you for a stimulating

and rewarding career. These include:

• Sandwich YSandwich Yearear - you may have the opportunity to

apply to complete a sandwich year placement as

part of your programme (usually the third year of a

four year degree) and gain highly relevant work

experience;

• StudyStudy AbroadAbroad - you may have the opportunity to

apply to spend an additional year (usually the third

year of a four year degree) studying or working

abroad;

• Language LLanguage Learningearning - you may be able to select

language modules in French, Spanish or Mandarin,

delivered at the Edge Hill Language Centre, as an

integral part of your degree (for which you will gain

academic credits). Alternatively, it may be possible

to select the language modules as additional study.

Please note, the availability of these additional activities

cannot be guaranteed for all students. Depending on

availability and the number of students wanting to

participate, there may be a competitive application

process for sandwich year placements or study abroad

opportunities or you may be required to secure a relevant

placement yourself.

http://ehu.ac.uk/rn13 18 Published 13 Apr 2017, 14:29

Finance

Tuition Fees

If you are a prospective UK or EU student who will be

joining this undergraduate degree in academic year

2017/18, the tuition fee will be £9,250 per

annum. Tuition fees for international students enrolling

on the programme in academic year 2017/18 are

£11,575 per annum.

The University may administer a small inflationary rise in

tuition fees, in line with Government policy, in

subsequent academic years as you progress through the

course.

Financial Support

Subject to eligibility, UK and EU students can apply for a

Tuition Fee Loan from the Government to cover the full

cost of tuition fees. UK students may also be eligible to

apply for additional funding to help with living costs.

For comprehensive information about the financial

support available to eligible UK and EU students joining

this programme in academic year 2017/18, together with

details of how to apply for funding, please view our

Money Matters 2017/18 guide at www.edgehill.ac.uk/

undergradfinance2017.

Financial support information for international students

can be found at www.edgehill.ac.uk/international/fees.

Scholarships

Edge Hill University offers a range of scholarships with a

competitive application process for prospective full-time

undergraduate students. These scholarships aren't linked

to academic success and celebrate determination, talent

and achievement beyond your coursework, for instance

in creativity, enterprise, ICT, performance, sport or

volunteering.

Additional scholarships, which you may qualify to receive,

reward outstanding grades and are available to eligible

UK and EU students.

To find out more about scholarships, to assess your

eligibility, and to meet some of our dedicated scholarship

winners, visit www.edgehill.ac.uk/scholarships.

http://ehu.ac.uk/rn13 19 Published 13 Apr 2017, 14:29

Apply

How to Apply

Apply online through UCAS at www.ucas.com.

Visit www.edgehill.ac.uk/applyucas to find out more

about the application process.

Should you accept an offer of a place to study with us and

formally enrol as a student, you will be subject to the

provisions of the regulations, rules, codes, conditions and

policies which apply to our students. These are available

at www.edgehill.ac.uk/studentterms.

Visit Us

If you are considering applying to study at Edge Hill

University, the best way to gain an insight into student

life is to discover our stunning campus for yourself by

attending an open day. You can view dates and book your

place at www.edgehill.ac.uk/bookanopenday.

Alternatively, if you are unable to attend an open day, you

can find out more about all of our events for prospective

undergraduate students, including monthly campus

tours, at www.edgehill.ac.uk/undergradevents.

Request a Prospectus

If you would like to explore our full range of degrees

before you apply, you can order an undergraduate

prospectus at www.edgehill.ac.uk/undergradprospectus.

Get in Touch

If you have any questions about this programme or what

it's like to study at Edge Hill University, please contact:

• Course Enquiries

• Tel: 01695 657000

• Email: study@edgehill.ac.uk

International students should visit www.edgehill.ac.uk/

international or email international@edgehill.ac.uk with

any queries about overseas study.

http://ehu.ac.uk/rn13 20 Published 13 Apr 2017, 14:29