UCAS Code: M368

Course Length: 3 Years Full-Time

Start Dates: September 2020, September 2021

Department: Business School

Location: Edge Hill University

Example Offers: BBC-BBB (A Level) or DMM (BTEC)

Why does one product or service take off, whilesomething similar stalls on the runway? Whatever theanswer is, you can be sure that well-researched andcreative marketing has played a central role. Marketing isa core aspect of any business and if you are interested inhow products are designed, positioned and promoted, aswell as how brands manage their image in the digital age,then this is the degree for you. Covering an excitingmixture of creativity, business theory, analysis andplanning, as well as providing real-world experience, theprogramme enables you to hone your marketing skills andapply them across a variety of industries, gaining anunderstanding of what drives consumer behaviour and

Develop practical marketing and entrepreneurial skills on a degree which provides youwith the opportunity to establish and run your own company and gain exemptions fromthe Chartered Institute of Marketing.

Studying Abroad Option Available Sandwich Year Option Available International Students Can Apply

Work Placement Opportunity

BSc (Hons) Marketing

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how businesses develop popular products, makecompelling offers and deliver effective promotionalcampaigns.

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Course in Depth

What will I study?

Year 1 will cover the central philosophies of marketingthinking and practice to develop your knowledge ofessential marketing concepts and strategies. Through thisyou will combine academic and practical learning toacquire transferable employability skills.

Year 2 will address issues of implementation through arange of contexts including service-based organisationsand the retail sector. You will also integrate many of theprinciples you have learned and examine the overarchingrole of marketing communications in building brands,with a specific focus on the role of digital media. You willhave the option to complete either a work placement or agraduate enterprise module where you will form and runa company with your peers.

Year 3 develops your expertise in a progressivelychallenging way. You will take an increasingly strategicview of marketing and marketing management, includingthe marketer’s role in developing marketing strategy in aglobal digital age. Working in a group, you will participatein an online marketing simulation package which willprovide you with the opportunity to experience makingmarketing decisions based on your analysis of market andcompany data.

How will I study?

You will have access to excellent facilities and resources,with extensive use of information technology to supportyour learning. Coursework may comprise individual andgroup work, case studies and problem-solving exercises.

You will have the opportunity to develop youremployability profile through a work placement orparticipation in a graduate enterprise project.

Edge Hill is a member of a European-wide consortium ofuniversities which means our students can participate inmarketing activities with students from across Europe.By taking part in these activities you will gain an enrichedunderstanding of the complexities of European culture, agreater awareness of your communication abilities and

significantly enhanced marketing skills.

How will I be assessed?

The combination of assessments considers vocationalcapability, academic critical thinking and intellectualdevelopment. Examinations may take different forms,using both seen and unseen questions, and be closed oropen book. Case studies and problem-solving exercisesmay also be used.

Who will be teaching me?

Highly qualified, experienced and enthusiastic academicswho research and regularly engage within the widerbusiness and academic environment teach on this degree.You will benefit from their specialist knowledge andexpertise. External professionals will be invited to deliversessions in order to develop your wider contacts.

A Great Study Environment

A stunning £8m building provides state-of-the-artteaching and learning facilities for students in Edge HillBusiness School.

The three-storey building offers a 100-seat lecturetheatre and modern seminar and meeting rooms. Thereare also social learning areas which encourage a moreinformal and interactive style of learning, in addition to anattractive roof garden and atrium.

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Edge Hill Business School is home to a thriving researchcommunity, hosts a growing international partnershipportfolio, and is a member of AACSB International (The

Association to Advance Collegiate Schools of Business),the world's largest management education network.

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Modules

Year 1

BUS1020: Principles of Marketing (20 credits)Principles of Marketing introduces you to the central philosophies of marketing thinking and practice. Topics coveredinclude the marketing concept, the marketing mix and the theories of segmentation, targeting and positioning. This isbecause attracting customers and successfully meeting their needs are at the heart of any successful businessorganisation. The module will introduce you to a number of the basic building blocks of marketing.

BUS1021: Understanding Consumer Markets (20 credits)Understanding Consumer Markets encourages you to develop an awareness of the need for market intelligence and aknowledge of the mechanisms by which market intelligence is gathered. This module focuses on the nature ofinformation required to make informed marketing decisions, the methods used to gather such information, the ways ofinterpreting and applying the resulting data and the means by which the information is stored and retrieved.

BUS1022: Fundamentals of Marketing Communications (20 credits)Fundamentals of Marketing Communications addresses some of the central themes in marketing. The purpose ofmarketing communications is to influence and encourage customers to accept or adopt goods, services or ideas. This isachieved through promotional activities in a variety of forms including advertising, selling, sales promotion, publicrelations and direct marketing. This module introduces these communication tools alongside the range of mediaoptions.

BUS1031: Introduction to Digital Marketing (20 credits)Introduction to Digital Marketing recognises that the ubiquity of the internet has changed much of our consumptionand has also affected marketing substantially. The module introduces a broad range of topics in the area of digitalmarketing including website marketing, social media marketing, e-commerce and digital advertising. You will examinehow organisations can best use digital marketing to influence consumers and customers, discuss theoretical conceptsand apply them to the development of digital marketing strategy, and identify issues related to the planning, design andimplementation of digital marketing.

You will select two of the following modules:

BUS1012: Business Economics (20 credits)Business Economics covers the basic principles of micro- and macro-economics. The micro element will provide atheoretical base, and thus allow for the study of organisational behaviour in the marketplace. The macro element willequip you with an understanding of the broader national and international environment in which business operates.

BUS1017: Business Start-Up (20 credits)Business Start-Up is a review of entrepreneurial skills and small business development through theoretical conceptsof enterprise, self-employment and small business management, evaluating differing environments within whichenterprise operates. This includes the rise of the digital economy. The module will provide you with an awareness ofemergent business types and their markets and the factors behind small business start-ups, entry routes, funding andbarriers.

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BUS1018: Statistics for Economics (20 credits)Statistics for Economics provides you with an understanding of, and an ability to apply, a range of mathematical andstatistical concepts and techniques suited to a variety of economic situations. Descriptive statistics and techniquesused for summarising and analysing data are fundamental to the work of business and economics professionals andwill allow you to present information to a wide range of participants. This module primarily introduces statisticalconcepts and techniques associated with economics and business.

BUS1027: History of Advertising (20 credits)History of Advertising reveals the history of advertising from ancient Egypt and Rome to the current day. The modulefocuses on cultural shifts, technological breakthroughs, ground breaking adverts, and how advertising reflects thesociety of the day and the mood of an era. takes a critical look at the history of advertising. From the earliest knownadverts through to medieval trademarks, printing, mass media and the digital age, you will explore the interplaybetween society and advertising, discover how one influences the other, and examine some of the most famous advertswhich have been produced.

BUS1030: Marketing Research (20 credits)Marketing Research is a hands-on project where you will work as part of a small group to design and undertake a smallscale practical research project. Marketing research is a crucial means of enhancing marketing decisions by providingrelevant, timely and accurate information. Such information allows organisations to identify and define marketingopportunities and marketing problems, while also initiating appropriate marketing responses. The module providesyou with the opportunity to conduct a real life marketing research project from conception to analysis, enhancing bothyour practical skills and understanding of the research process.

Language modules, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree.A single Language module can be studied instead of one of the optional modules above.

Year 2

BUS2017: Research Methods for Business (20 credits)Research Methods for Business are crucial to personal, academic and vocational development. Employers areincreasingly looking for graduates who have specific skills, including those significantly developed through learningabout methods of research. This module introduces these methods and considers how they are required to undertakespecific academic projects, enhance knowledge and understanding, and address specific business issues and practicalmanagerial problems.

BUS2031: Retail Marketing Planning (20 credits)Retail Marketing Planning recognises that effective marketing planning is essential for all organisations. This moduleoffers you the opportunity to place tactical marketing activities in the context of the marketing planning process.Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning fororganisations in the retail sector which constitutes a dynamic and vital element of the British economy.

BUS2032: Branding: Integrated Digital Campaigns (20 credits)Branding: Integrated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects ofbranding, thus preparing you for the marketing, marketing communications and branding industry by building a clearbridge between creative solutions and formulating strategy. The module requires you to examine the elementsrequired to build successful brands and specifically the use of traditional and contemporary media.

You will select one of the following modules:

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BUS2019: Employability (20 credits)Employability encourages you to contextualise and evaluate theoretical perspectives in a practical setting while at thesame time providing an alternative learning environment which informs your future learning processes and outcomes.Workplace experience is increasingly seen as essential in contributing to graduate employability. It is an opportunity tohone employability skills, relate theory to practice and gain experience in a working environment. The module isdesigned to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability toreflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.

BUS2020: Graduate Enterprise (20 credits)Graduate Enterprise enables you to experience running your own company with a number of your colleagues. You cancreate your own product or service, launch it into the marketplace and experience at first hand the issues faced bysmall business owners. You will be supported by your own business consultant who is on secondment from industryand the full resources of the Graduate Enterprise Company.

You will select two of the following modules:

BUS2033: Social Media Monitoring and Analytics (20 credits)Social Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place.As companies are collecting large amounts of data, marketing decisions made by them have become moredata-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the'digital footprints' in a meaningful manner is essential. Due to the unstructured nature of data, understandingbehavioural patterns is complex. This module will provide a background understanding of analytics in relation tomarketing strategy and communication.

BUS2034: Services and Experiential Marketing (20 credits)Services and Experiential Marketing examines the implementation of marketing concepts, theories and practices toorganisations operating in today's increasingly competitive environment. As the number of products and servicesincreases, the marketplace as a whole becomes increasingly competitive and crowded. This, coupled with the shiftfrom manufacturing based economies to largely service-based economies, has resulted in a raft of new challenges fortoday’s marketers. You will develop an understanding of the nature and role intangible elements play in creating valuefor consumers, critically analyse the major differences between the marketing of services and physical goods, andapply and evaluate a range of relevant services marketing and experiential marketing theories and tools toorganisational situations.

BUS2035: Consumer Behaviour (20 credits)Consumer Behaviour considers the factors that influence what, where and when consumers buy and what they buy.Understanding the factors that affect buying behaviour enables marketers to predict the response of customers tomarketing strategies. This knowledge can then be fed into the design and innovation process for new products andmarketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shoppingbehaviours.

BUS2038: Loyalty Generation and CRM (20 credits)Loyalty Generation and CRM centres on how Customer Relationship Management (CRM) is about buildingrelationships with customers in order to develop and build loyalty and so keep customers for longer. This drives higherprofits and keeps competitors out. The module introduces CRM, its impact on business strategy, users' activity, andfirm process and functionality. You will also examine CRM commercial packages.

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would

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form an integral part of your degree in place of one of the optional modules above.

Year 3

BUS3042: Marketing Simulation (20 credits)Marketing Simulation is designed to provide an understanding of marketing management and planning and to engageyou in the marketing decision-making process via the use of a marketing simulation package. Working in a group, youwill analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide thepositioning of your product portfolio.

You will select one of the following modules:

BUS3022: Dissertation (40 credits)Dissertation enables you to produce a key piece of evidence that shows your development over the degree and howyou are now equipped to apply graduate level skills. The module requires the design and implementation of a researchproject in an area of interest agreed with your supervisor via a research proposal and meeting. Support during thedissertation is given by a specified tutor although you will have overall responsibility for managing the process.

BUS3023: Extended Business Project (40 credits)Extended Business Project provides an opportunity for you to undertake an in-depth research project for asponsoring organisation on a topic of common interest. The nature of the project will be negotiated between you, yoursupervisor and the sponsoring company.

You will select three of the following modules:

BUS3030: Business Strategy and Digital Goods (20 credits)Business Strategy and Digital Goods examines the implications of the internet and the rise of ubiquitous mobiledevices that are changing business and society. Specifically, the module will explain how a new economy of creativity,opportunity, connectivity and content has been created. You will consider this 'digital economy', the key conceptsunderpinning commercial activities and investigate how the application of existing theories of competitive advantageand added value can be applied to, or are changed by, digital goods and services that have no physical form.

BUS3039: Global Marketing Management (20 credits)Global Marketing Management encourages you to develop an informed appreciation of international marketing in thecontext of emerging world markets and increasing globalisation. The module provides you with the means to integrateaspects of operational marketing within a strategic and international perspective. In particular, you will study how andwhy companies choose to operate internationally, the entry strategies available to them, globalisation and theinternational marketing environment.

BUS3040: Marketing and Society (20 credits)Marketing and Society will help you to define and understand how marketing in society is utilised as a tool for publicservices such as charities, government and the health service. This will involve the study of the business and socialenvironments in terms of their target audiences, resources, planning, education and current changes. The module willfamiliarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions andlifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also beintroduced to a practical and reflective campaign process that supports the use of social marketing to achievebehaviour change.

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BUS3041: Advertising in Marketing Communications (20 credits)Advertising in Marketing Communications enables you to study the role of advertising in online and offline integratedmarketing communications strategies. You will drill into the elements that comprise individual adverts and considerhow the range of online and offline media vehicles available to deliver them have blurred the boundaries betweenadvertising and other elements of the promotional mix. It is important that you understand the strategic role ofadvertising and the rationale that underpins the design and development of individual adverts. In addition, you need tounderstand the place of advertising within the marketing communications techniques available to marketers, whilstunderstanding the effects advertising has on the consumer and the debates that emanate from those effects.

BUS3044: Entrepreneurship and Innovation (20 credits)Entrepreneurship and Innovation considers how to turn a good idea into a successful market-leadingproduct. Entrepreneurship and innovation go hand in hand and involve the development and release of a new product/service or the repacking of an existing one to provide competitive advantage or even create new markets. This moduleexplores a variety of concepts around strategic entrepreneurship and intrapreneurship. We will examine thedifference between an idea, an invention and an innovation and provide you with a case-led understanding of theprocess in action, from creation to implementation. Moreover, it provides you with a number of tools and techniques tocritically evaluate success and build on your previous experiences of work-based learning or enterprise education.

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. Thiswould form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modulesmay vary from year to year and will be subject to minimum student numbers being achieved. This means that theavailability of specific optional modules cannot be guaranteed. Optional module selection may also be affected bytimetabling requirements.

Timetables

Timetables for your first week are normally available at the end of August prior to enrolment in September. You canexpect to receive your timetable for the rest of the academic year during your first week. Please note that while wemake every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place onany day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.

Disclaimer

Every effort has been made to ensure the accuracy of our published course information, however our programmes aresubject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellationof, courses.

Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarksstatements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right tomake variations if we consider such action to be necessary or in the best interests of students.

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Entry Criteria

Entry Requirements

Typical offer 112-120 UCAS Tariff points. No specificsubjects are required.

Example Offers

Some examples of how you can achieve 112-120 UCASTariff points are detailed below.

• A Level: BBC-BBB;

• BTEC Extended Diploma (or combination of BTECQCF qualifications): Distinction, Merit, Merit(DMM);

• International Baccalaureate (IB): We are happy toaccept IB qualifications which achieve the requirednumber of UCAS Tariff points;

• Access to Higher Education Diploma: 45 credits atLevel 3, for example 15 credits at Distinction and30 credits at Merit or 24 credits at Distinction and21 credits at Merit. The required total can beattained from various credit combinations.

Please note, the above examples may differ from actualoffers made. A combination of A Level and BTEC awardsmay also be accepted.

As long as you have a minimum of two A Levels (orequivalent), there is no maximum number ofqualifications that we will accept UCAS points from. Thisincludes additional qualifications such as the WelshBaccalaureate and Extended Project Qualification (EPQ),AS Levels that haven't been continued to A Level, andGeneral Studies AS or A Level awards.

For further information on how you can meet the entryrequirements, including details ofalternative qualifications, please visitwww.edgehill.ac.uk/offers.

EU students can get country-specific information aboutthe University's entry requirements and equivalentnational qualifications at www.edgehill.ac.uk/eu.

International students should visit www.edgehill.ac.uk/international for information on the entry criteria foroverseas applicants.

English Language Requirements

International students require IELTS 6.0, with a score nolower than 5.5 in each individual component, or anequivalent English language qualification.

If your current level of English is half a band lower, eitheroverall or in one or two elements, you may want toconsider our Pre-Sessional English course.

Are there any alternative ways to meet theentry requirements?

If you have the ability to study for a degree but lack thenecessary qualifications or confidence, our Fastrack:Preparation for Higher Education course could be foryou. This free, seven-week programme provides a greatopportunity to enhance your study skills and subjectknowledge and demonstrate that you are ready to studya particular subject with us, in lieu of achieving the UCASTariff points in the entry criteria.

Upon successful completion of a Fastrack course, you willbe well placed to progress onto a corresponding Edge HillUniversity degree, although additional entryrequirements may apply and the availability of specificprogrammes cannot be guaranteed. For moreinformation, visit www.edgehill.ac.uk/fastrack.

Recognition of Prior Learning

Edge Hill University recognises learning gainedelsewhere, whether through academic credit andqualifications acquired from other relevant courses ofstudy or through recognition of an individual'sprofessional and employment experience (also referredto as 'experiential learning'). This may include credit orlearning undertaken at another university.

Previous learning that is recognised in this way may beused towards meeting the entry requirements for a

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programme and/or for exemption from part of aprogramme. It is your responsibility to make a claim forrecognition of prior learning. For guidance, please consultthe University's academic regulations (sections C7 and

F3.1) or contact the faculty in which you are interested instudying.

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Career Prospects

What are my career prospects?

You could enter a range of careers within marketing andgeneral business. Opportunities exist within themarketing industry itself and in industries and sectors asdiverse as retail, fashion, manufacturing, services, leisureand tourism and consumer goods. There areopportunities for career progression to marketingmanager or executive, product manager or internationalmarketing manager.

You will gain affiliate membership of the CharteredManagement Institute (CMI), a globally recognisedprofessional body, for the duration of your degree andassociate membership (known as ACMI) for oneadditional year after graduation. You will then have theoption to renew your associate membership on an annualbasis, however this would be at your own expense. TheCMI is dedicated to promoting the highest standards inmanagement and leadership excellence. Membershipentitles you to full access to ManagementDirect, anextensive online portal that provides invaluable careersinformation, course-based resources and advice on bestpractice.

On completion of your degree, you will also be awarded aCMI Level 5 Certificate in Management and Leadership.

How can I enhance my employability?

It is useful to consider, even before you apply, how you

will spend your time while studying and make the most ofyour university experience.

Optional, additional activities may be available on thisdegree which could help to prepare you for a stimulatingand rewarding career. These include:

• Sandwich Years – you may have the opportunity toapply to complete a sandwich year placement,usually as the third year of a four year degree, andgain highly relevant work experience;

• Erasmus+ and Study Abroad – you may have theopportunity to apply to spend time studying orworking abroad, usually as the third year of a fouryear degree, enabling you to immerse yourself in adifferent culture;

• Learning a Language - you may be able to selectlanguage modules, delivered at the Edge HillLanguage Centre, as an integral part of your degree(for which you will gain academic credits).Alternatively, it may be possible to participate inLanguage Steps classes as additional study.

Please note, the availability of these additional activitiescannot be guaranteed for all students. Depending onavailability and the number of students wanting toparticipate, there may be a competitive applicationprocess for sandwich year placements or studying abroadopportunities or you may be required to secure a relevantplacement yourself.

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Finance

Tuition Fees

If you are a prospective UK or EU student who will bejoining this undergraduate degree in academic year2020/21, the tuition fee will be £9,250 per annum.Tuition fees for international students enrolling on theprogramme in academic year 2020/21 are £12,250 perannum.

The University may administer a small inflationary rise intuition fees, in line with Government policy, insubsequent academic years as you progress through thecourse.

Financial Support

Subject to eligibility, UK and EU students joining thisundergraduate degree can apply for a Tuition Fee Loanfrom the Government to cover the full cost of tuition fees.UK and EU students enrolling on the programme mayalso be eligible to apply for additional funding to helpwith living costs.

For comprehensive information about the financialsupport available to eligible UK and EU students joiningthis programme in academic year 2020/21, together withdetails of how to apply for potential funding, please viewour Money Matters 2020/21 guide atwww.edgehill.ac.uk/undergradfinance2020.

Financial support information for international studentscan be found at www.edgehill.ac.uk/international/fees.

Scholarships

Edge Hill University offers a range of scholarships with acompetitive application process for prospective full-timeundergraduate students.

These scholarships aren't linked to academic success andcelebrate determination, talent and achievement beyondyour coursework, for instance in creativity, enterprise,ICT, performance, sport or volunteering.

An additional scholarship, which you may qualify toreceive, rewards outstanding grades and is available toeligible UK and EU students.

To find out more about scholarships, to assess youreligibility, and to meet some of our dedicated scholarshipwinners, visit www.edgehill.ac.uk/scholarships.

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Apply

How to Apply

Apply online through UCAS at www.ucas.com.

Visit www.edgehill.ac.uk/applyucas to find out moreabout the application process.

Further information for international students about howto apply is available at www.edgehill.ac.uk/applyinternational.

Should you accept an offer of a place to study with us andformally enrol as a student, you will be subject to theprovisions of the regulations, rules, codes, conditions andpolicies which apply to our students. These are availableat www.edgehill.ac.uk/studentterms.

Visit Us

If you are considering applying to study at Edge Hill

University, the best way to gain an insight into studentlife is to discover our stunning campus for yourself byattending an open day. You can view dates and book yourplace at www.edgehill.ac.uk/opendays.

Alternatively, if you are unable to attend an open day, youcan find out more about all of our events for prospectivestudents, including monthly campus tours, atwww.edgehill.ac.uk/visitus.

Request a Prospectus

If you would like to explore our full range of degreesbefore you apply, you can order an undergraduateprospectus at www.edgehill.ac.uk/undergradprospectus.

Get in Touch

If you have any questions about this programme or whatit's like to study at Edge Hill University, please contact:

• Course Enquiries

• Tel: 01695 657000

• Email: study@edgehill.ac.uk

International students should visit www.edgehill.ac.uk/international or email international@edgehill.ac.uk withany queries about overseas study.

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