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BSL ManageMent & LeaderShip SeMinarS

3-day executive seminars to enhance individual and team performance

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INTRODUCTION

We offer a comprehensive range of executive education seminars for individuals and teams who wish to advance their

knowledge in a particular area of business and take their leadership skills to the next level.

Designed in collaboration with the business and delivered by professors who are renowned experts in their fields, our

seminars combine the latest management thinking and extensive business experience. Each seminar provides MBA quality

of in-depth learning and is worth 3 MBA credits, accumulative towards an MBA degree.

Each seminar takes 3 days and is offered once every six months. You can sign up for any seminar included in our offering

or request a customized training tailored to the specific needs of your company.

More information: [email protected]

Management & Leadership

• Effective Self-Management & Teamwork

• Advanced Communications and Cooperation Skills

• Developing & Managing Others

• Solving Big Sustainability Challenges

• Empower your Future

• Delegated Power or Creative Authority?

• International Business Etiquette for Responsible

Leaders

• Scenario Planning

Finance

• Corporate Finance

• Finance for Entrepreneurs

Marketing

• Marketing Essentials

• Competitive Positioning

• Digital Marketing & Social Media

Strategy

• Strategic Thinking for General Managers

• Creating Sustainable Value

• Digital Business Transformation

“WE LEARNT MORE THAN 30 TOOLS IN THREE DAYS THAT WE WILL TAKE BACK TO

OUR DAILY BUSINESS. THE GREATEST ASSET OF THE COURSE WAS THE LECTURER

PROFESSOR TIM CONNERTON, ONE OF THE BEST AND MOST COMPETENT IN HIS

FIELD THAT I HAVE HAD THE PLEASURE OF INTERACTING WITH IN A CLASSROOM

ENVIRONMENT.” -

TOM HYDE, ORANGE SA

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Contents Calendar Fall-Winter 2017-2018

Management & Leadership

� Effective Self-Management & Teamwork Page 4

� Advanced Communications & Cooperation Skills Page 5

� Developing & Managing Others Page 6

� Solving Big Sustainability Problems Page 7

� Empower your Future Page 8

� Delegated Power or Creative Authority? Page 9

� International Business Etiquette for Responsible Leaders Page 10

� Scenario Planning Page 11

Finance

� Corporate Finance Page 12

� Finance for Entrepreneurs Page 13

Marketing

� Marketing Essentials Page 14

� Competitive Positioning Page 15

� Digital Marketing & Social Media Page 16

Strategy

� Strategic Thinking for General Managers Page 17

� Creating Sustainable Value Page 18

� Digital Business Transformation Page 19

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Seminar Calendar Fall-Winter Semester 2017/2018

Participants are required to submit a Pre-Course Assignment 2 week before the start of each course and a Post-

Course Assignment 2 week after. BSL will email the Pre and Post Course.

Day Date Enrollement

Deadline Course Topic Code Professor

Thurs - Sat Sept 21 – 23, 17 21 Aug 2017 Digital Business

Transformation Mgmt & Leadership M3626 Anja Jacquin

Thurs - Sat Sept 21 – 23, 17 21 Aug 2017 Advanced Communication

& Cooperation Skills

Strategic

Communications M1002 Claudia Kranefuss

Thurs - Sat Sept 28 – 30, 17 28 Aug 2017 Digital Marketing & Social

Media Effective Marketing M3627 Philippe Vedel

Thurs - Sat Oct 5 – 7, 17 5 Sept 2017 Marketing Essentials Effective Marketing M1201 Mark Schumacher

Saturdays Oct 7-14-21, 17 7 Sept 2017 Developing & Managing

Others Human Resources S2001 Michael Hathorn

Thurs - Sat Oct 19 – 21, 17 20 Sept 2017 Effective Self-Management

& Teamwork Mgmt & Leadership M1001 Yiftach Sagiv

Thurs - Sat Oct 26 – 28, 17 26 Sept 2017 Delegated Power or

Creative Authority? Mgmt & Leadership M3618

Dr. Jean-Philippe

Challandes

Thurs - Sat Nov 2 – 4, 17 2 Oct 2017 Corporate Finance Finance M1101 Jacques Billy

Thurs - Sat Nov 9 – 11, 17 9 Oct 2017

International Business

Etiquette for Responsible

Leaders

Mgmt & Leadership M3617 Lena Koropey

Thurs - Sat Nov 16 – 19, 17 16 Oct 2017 Solving Big Sustainability

Problems

Corporate

Responsibility M2501 Margaret Flaherty

Thurs - Sat Nov 23 – 25 ,17 23 Oct 2017 Empower your Future Mgmt & Leadership M3001 Natalie Wilkins

Thurs - Sat Nov 30 – Dec 23, 17 23 Oct 2017 Developing and Managing

Others Mgmt & Leadership M2001 Michael Hathorn

Saturdays Nov 25-Dec 9-16, 17 25 Oct 2017 Marketing Essentials Marketing S1201 Mark Schumacher

Thurs - Sat Dec 14 – 16, 17 15 Nov 2017 Finance for Entrepreneurs Finance M1102 David Bridge

Thurs - Sat Jan 11 – 13, 18 11 Dec 2017 Strategic Thinking for

General Managers Mgmt & Leadership M2401 Benjamin Wall

Thurs - Sat Jan 25 – 27, 18 18 Dec 2017 Competitive Positioning Marketing M3001 Guy Ngayo

Thurs - Sat Feb 1 – 3, 18 8 Jan 2018 Scenario Planning Mgmt & Leadership M3621 Ulrich Goluke

Thurs - Sat Feb 8 – 10, 18 8 Jan 2018 Creating Sustainable Value Strategy M2402 Dr. Timothy

Connerton

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Management & Leadership Seminar – Management Training

Effective Self-Management & Teamwork

Reaching one’s potential through personal effectiveness

Who should attend: Professionals and managers who are interested in increasing their performance and

personal effectiveness. Ideal for current and future leaders who will be asked to lead teams or projects.

Seminar Objectives:

BSL’s seminar in Effective Self-Management will equip

you with concrete tools and methods for improving your

personal effectiveness. The seminar will cover:

� How to assume personal responsibility and trust

yourself

� Managing stress & time through clarity, focus and

personal effectiveness

� Effective decision-making & judgment ability

� Develop the ability to step back

� How to recognize and transform counter-productive

behavior and limiting beliefs

� Develop personal and organizational drive for

excellence by overcoming limiting boundaries and

turning challenging situations into opportunities for

growth

� Creating sustainable work/life balance

Yiftach Sagiv, Professor

Yiftach Sagiv gives the module on Effective Self-

Management and co-instructs Advanced

Communications Skills and Advanced Teamwork &

Cooperation Skills at Business School Lausanne. After

retiring from the Israeli military in 1975, Sagiv was

shareholder and director of A.M.I. Supplies LTD, a

company, specializing in marketing and building

constructions.

In 1986 he managed the R&D department for a large

company in textile products. In 1989 Sagiv became a

coach and a trainer for personal and organizational

development. He founded the Dutch company Essence

Training and, since 2003, has dedicated himself to

creating learning tracks in personal development and

business performance.

Related Seminars:

� Strategic Thinking for General

Managers

� Developing and Managing Others

Seminar Fees: CHF 2’800.-

This fee includes:

� Registration

� Course materials & books

Useful information:

Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through

teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain

university level MBA credits that can be accumulated for CAS certification.

This seminar includes a commitment to 10 hours of pre-work and

20 hours of post-assignment.

Pre-requisites:

• A solid understanding of business, obtained through

management training courses or relevant professional

work experience.

• Fluency in English.

Duration

• Thursday/ Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

3 days

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Advanced Communications & Cooperation Skills

Communicating the right thing, the right way, at the right time

Who should attend: Professionals and managers who are interested in increasing their communications skills

and presentation abilities.

Seminar Objectives:

BSL’s seminar in Advanced Communication Skills will

equip you with concrete tools and methods to improve

your communication skills. Practical applications during

the course will highlight your strengths and improve

your development areas. The seminar will cover:

� Authentic and transparent communication

� Effective communication in crisis situations

� Listening skills

� Presentation skills

� Adopting to different cultures and companies

� Ability to say no

� The ability to reach an agreement and close a deal

Claudia Kranefuss, Professor

Claudia Kranefuss is CEO of Essence Trainings. She gives

the modules on Advanced Communications Skills and Advanced Teamwork & Cooperation Skills at Business

School Lausanne and co-instructs Effective Self-Management. Kranefuss began working with Essence

Trainings as a co-trainer in 2000, and now as CEO she is responsible for the company’s strategy. Prior to Essence

Trainings, Kranefuss worked for ANWB Publications, where she served as Marketing Manager until 2001, when she became a Publisher for the group. Kranefuss

has a Master’s Degree from Vrije Universiteit in Amsterdam and holds the Dutch marketing degrees

NIMA A and B. She is a graduate of the Universität Heidelberg and Westfälische Willems Universität.

Related Seminars:

� Effective Self-Management

� Developing and Managing Others


This fee includes:

� Registration


Useful information:


teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university

level MBA credits that can be accumulated for CAS certification.



Pre-requisites:



work experience.


Duration

• Thursday: 8:30 – 21:00

• Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

3 days

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Developing & Managing Others

Human Resources at its best

Who should attend: Professionals and managers who are, or will soon be, involved in human resources or who

seek to broaden their understanding in how to professionally manage people.

Seminar Objectives:

BSL’s seminar in Developing & Managing Others

provides a comprehensive overview of the best tools

and practices in managing people, as well as hands-on

practical experience of how to apply them. The seminar

will cover:

� Interviewing and separation skills, including

selection and recruitment

� Motivation, compensation, recognition

� Talent development, potential development and

succession planning

� Creating alignment

� Setting objectives and measurements

Michael Hathorn, Professor

Michael Hathorn the Developing & Managing Others course at Business School Lausanne. He is currently a

partner of OPTIMIS Sarl, where he focuses consulting services on strategy and organizational development.

Previously working for an investment management firm, Capital International, Hathorn founded and headed the

firm’s Training and Development function for the European businesses. At TNT in Amsterdam, he served as Group Director of Learning and Organizational

Development. Hathorn is a contributor to the World Business Council on Sustainable Development and is a

member of the Society for Organizational Learning and the American Marketing Association. Hathorn is a

graduate of Louisiana State University with a BA in Political Science and an MS in Marketing. He is currently

a Ph.D candidate at the University of St. Gallen.

Related Seminars:

� Effective Self-Management


This fee includes:

� Registration


Useful information:




This seminar includes a commitment to 10 hours of pre-work

and 20 hours of post-assignment.

Pre-requisites:



work experience.


Duration

• Thursday & Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

OR

• 3 consecutive Saturdays: 08:30 – 19:00

3 days

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Solving Big Sustainability Problems

Developing systemic thinking skills for societal & environmental

challenges

Who should attend: Professionals and Managers who are interested in increasing their communication skills,

including their presentation abilities.

Seminar Objectives:

BSL’s seminar enables participants to understand where

the world is at from the big picture perspective: the

planet, society and business. The course will focus on:

� Reviewing the role of business in resolving these

complex global challenges (using the Dyllick/Muff

Business Sustainability Typology)

� Understanding the challenges and opportunities for

different regions & industries to shift towards a

global safe & just operating space (based on

Raworth’s Doughnut model)

� Developing systemic thinking and analysis skills

from simple to solve complex to wicked problems

� Highlighting one specific “big problem”: the

proposal to introduce “ecocide” as a means to

regulate various actors to preserve nature

� Learning how to co-create viable business solutions

for a big problem

Margaret Flaherty, Professor

Professor Margaret Flaherty (Swiss, Irish, and American)

teaches at the Bachelor’s, Master’s and MBA level at BSL. Margaret’s 25-year career has focused on building

coalitions of multinational companies, “visible rivals”, around the business and sustainability agenda. Her

consulting work centers on guiding business & trade associations towards programs that are impactful,

influential and innovative.

She was part of the founding team of the Swiss-based

World Business Council for Sustainable Development (WBCSD), an organization she helped launch about 20

years ago and was the Chief Operating Officer / Chief of Staff for many years. More recently, she was Senior

Advisor to FSG (www.fsg.org) – a Boston-headquartered social impact firm.

Margaret currently serves as a member of the Corporate Citizenship Advisory Board for Abbott Laboratories (Illinois, USA) and is a faculty member of the De Tao

Master’s Academy (Shanghai, China). She has been a member of the Sustainability Advisory Boards of

Caterpillar (USA), Areva (France), AccountAbility (UK) and the Business and Human Rights Council (UK). She

has a M.Sc from Tufts University (Boston, USA) and a Juris Doctorate from Northeastern University School of

Law (Boston, USA). She has also completed Executive Education Programs at both Massachusetts Institute of

Technology (MIT) and Harvard Business School.

Related Seminars:

� Creating Sustainable Value


This fee includes:

� Registration


Useful information:




This seminar includes a commitment to 10 hours of pre-work and 20 hours

of post-assignment.

Pre-requisites:

• A solid understanding of business, obtained through management

training courses or relevant professional work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

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Empower your Future

How to manage your professional development successfully

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a

profitable business and better understand cross-functional coordination and business strategy.

Seminar Objectives:

This seminar will enable participants to reflect, review

and consolidate the learning and skills to inform their

career goals and equip participants with a clear

understanding and concrete tools to manage their

career and professional development. Built as an

interactive program, the course will cover:

� Self-assessment and evaluation of competencies,

strengths, motivation, values and goals

� An entrepreneurial approach to creating your

professional future

� A powerful coaching process to help you create

sustainable personal and professional change

� Career marketing tools

� Job search and career mobility strategies

� Interviewing skills

� Networking techniques

Natalie Wilkins, Professor

Prof. Natalie Wilkins is a HR Consultant, Trainer & Coach

at VIVA Coaching & Consulting. She teaches the MBA

"Empowering your future" syllabus at BSL. Natalie has

over 15 years of Human Resource leadership experience

within complex international organizations, both in the

public and private sector. In 2012 she founded VIVA

Coaching & Consulting to help individuals and

businesses make transformational change. She has

trained and been certified with the Coaches Training

Institute, qualified in professional and personal

development training and psychometrics. Natalie is a

member of the International Coach Federation and a

Chartered member of the Chartered Institute of

Personnel Development

Related Seminars:

� Effective Self-Management & Teamwork

� Developing & Managing Others


This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration

• Thursday/Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

3 days

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Delegated Power or Creative Authority?

Unleashing the genuine leader in you

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or

project, as well as current and future members of management teams.

Seminar Objectives:

This seminar will enable participants with solid personal

landmarks to shift the power they have been – or will be

– delegated as managers into a creative authority

aligned on their values. Built as an interactive program,

the course will cover:

� Awareness of personal core values & of what values

exactly are

� Identification of personal conscious & unconscious

driving forces

� What is individual, corporate and social

responsibility indeed?

� How to bring a unique contribution to professional

& social environments

� Beyond stereotypes: difference between having a

leadership role & actually being a leader

� Harmony between leadership style & Life choices

� Establishing a personal ethics & a personal vision

statement

Dr. Jean-Philippe Challandes

Prof. Dr. Jean-Philippe Challandes teaches at the

Bachelor’s, Master’s and MBA level at BSL. A former professional Ice Hockey goaltender, Dr. Jean-Philippe

Challandes is an experienced professor & facilitator. He has taught for the last 20 years to a vast variety of

audiences – from children to adults – in a diversity of cultural and institutional contexts, including doctoral

seminars. Originally a specialist of the Nation and State building process, he holds a PhD in Political History from

the University of Brasilia. His 6 years of high-level international research led him to an international post-

doctoral project that was completed at prestigious University Paris1-Sorbonne.

An expert of what is commonly described as

“Modernity” – and therefore of the transition into our

post-Industrial Revolution world – he increasingly

became fascinated by Human Development both at

collective and individual scales. Also operating as an

independent consultant, he developed an approach

strongly focused on values. Dr. Challandes brings

creative ways of “connecting the dots” between

personal development, leadership improvement and

sustainable business.

Related Seminars:




This fee includes:

� Registration


Useful information:




3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

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International Business Etiquette for Responsible Leaders

Building global relationships with confidence & captivating an audience



Course Objectives:

BSL’s elective course in International Business Etiquette

and Presentation Skills will equip participants with

practical tools and strategies to help them become more

effective global communicators and presenters. The

course will cover:

� International business etiquette-social intelligence

in a multicultural environment

� Conversation skills to improve cross-cultural

communication

� Global customs, body language and first impressions

� International dinning etiquette

� Organizing thoughts and mastering brevity

� Understanding and captivating an audience

� Maximizing voice and projecting confidence

� Selling ideas to a group

Lena Koropey

Lena Koropey, American, gives seminars on International Business Etiquette and Presentation Skills

at the MBA level at BSL. Founder of Gramercy Protocol, Lena provides strategic business etiquette and

communication skills counsel to Fortune 100 companies representing some of the world’s most prestigious

luxury brands. Lena has over ten years of marketing communications, brand management, and public relations experience working with distinguished brands

such as Mercedes-Benz and Voss water.

Ms. Koropey earned her certification in Corporate

Etiquette and International Protocol Consulting from The Protocol School of Washington. She holds a

Bachelor degree in Spanish and Political Science from Rutgers College, and studied Fashion Marketing and

Design at Parsons. Lena earned her MBA, Cum Laude, in Global Business Management from Business School

Lausanne.

Related Seminars:




This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

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Scenario Planning

Making uncertainty work for you



Course Objectives:

BSL’s elective course in Scenario Planning will equip

participants with a clear understanding and concrete

tools to make uncertainties in the business environment

work for them. Participants will practice these tools in

practical situations and team exercises. The course will

cover:

� How to create scenarios

� When, and when not, to use scenarios

� How to use scenarios for strategic conversations

� How to evaluate options in light of scenarios

� How to make uncertainty explicit

� How to challenge the mental models of decision

makers with scenarios

Ulrich Golüke

Ulrich Golüke, born and raised in the Rhineland of Germany, studied systems dynamics with Dennis

Meadows, co-author of the ‘Limits to Growth’ study.

He has been building feedback models ever since. For the last 20 years or so he has in addition worked with

scenarios, as a way to imagine and create futures different than the official ones. He is a freelancer who

works with companies, universities, foundations and students. He has lived in Wales, the United States,

Norway, France and Switzerland. More info on www.blue-way.net and www.szenarien-in-schulen.net

(in German).

Related Seminars:




This fee includes:

� Registration


Useful information:




3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

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Finance Seminar – Management Training

Corporate Finance

Using figures and tools to ensure business success

Who should attend: Professionals and managers who are, or will soon be, active in financial related operations.

Seminar Objectives:

BSL’s seminar in Corporate Finance will equip you with

the skills needed to understand and execute financial

processes. You will be introduced to the guiding

principles of finance and will practice them through

concrete case studies. The seminar will cover:

� Financial controlling: analyzing financial statements

and reporting performance

� Cash management, short-term investment, credit

policy, accounts receivable

� Capital structure, leveraging short- vs. long-term

financing

� Operating cash flow, projections, time value of

money

� Understanding various investment vehicles

� Capital markets

� Developing a scorecard

Jacques Billy, Professor

Prof. Jacques Billy, Swiss and French, teaches at the

MBA and Master’s level at BSL. Prof. Billy is owner of

Finalta consulting company which provides financial

advice and solutions to start-up companies and

sophisticated clients. Since 2012, Jacques is part of the

Treasury Management and Finmetrics networks, where

he is in charge of senior advisory assignments. He has

over 20 years of experience in financial advice,

controlling and treasury operations. Prof. Billy started

his career in a base metals trading company in Geneva,

now part of Rio Tinto, and then continued his career

path as Head of Finance for Fotolabo Group, a Swiss

listed company. Later, he joined the in-house bank of

Reed Elsevier, a leading information provider

worldwide, where he managed all operations of the

Swiss branch in 2001-2012.

Related Seminars:

� Finance for Entrepreneurs


This fee includes:

� Registration


Useful information:




3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

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Finance Seminar – Management Training

Finance for Entrepreneurs

Mastering finance to turn visions into business reality

Who should attend: Professionals and managers who are, or will soon be, starting up a new project, division,

unit or company.

Seminar Objectives:

BSL’s seminar Finance for Entrepreneurs will equip you

with what it takes to successfully understand the

financing aspect of starting up and running a project or

company. You will apply financial tools in concrete

business situations to understand implications and

alternative options available. The seminar will cover:

� Valuation

� Investment analysis

� Financial modeling and sensitivity analysis

� Due diligence, risk analysis and risk pricing

� Valuation of start-up companies

� Funding sources

� Venture Capital, Crowdfunding, Private Equity

� Term sheets & Shareholder agreements

� Investment management/monitoring

� Exit strategies

David Bridge, Professor

Prof. David Bridge (British) teaches at the Master’s and

MBA level. He is currently CEO of Bridge Interim Management Sarl providing CFO services to start up organisations throughout Europe. Prof. Bridge has more

than 35 years of experience primarily with fast growing hi-tech Companies.

Prior to founding Bridge Interim Management Prof. Bridge spent more than 15 years with Autodesk, a $2B+

US software company. He held a number of senior level roles in Autodesk in Europe, Middle East and Africa,

including responsibilities for Finance, IT, M and A, Sales Operations and Sales Channel organisations.

Prof. Bridge has lived in the Suisse Romande region for more than 20 years and has extensive international

experience having lived and worked in the US and Asia as well as Europe. He is a qualified UK Chartered

Accountant with an MBA from Heriot Watt University in Edinburgh, UK and a Bsc in Computer Science and

Accounting from Manchester University, UK.

Related Seminars:

� Competitive Positioning



This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

OR


3 days

14| P a g e

Marketing Seminar – Management Training

Marketing Essentials

Developing a marketing plan for a new product or service

Who should attend: Professionals and managers who are, or will soon be, involved in marketing activities.

Seminar Objectives:

BSL’s course in Marketing Essentials will enable you to

gain the essence of what marketing is about. You will

learn how to develop a marketing plan and will

understand the factors and elements that play a role in

the marketing mix. The seminar will cover:

� Understanding the Product Life Cycle and its

influence on the Marketing-Mix

� Product, Branding, Brand management and

differentiation

� Price fixing, strategies and policy

� Distribution channels for B2B and B2C and their

intermediaries and Sales Strategies

� Communication-mix, its elements and the

increasing role of e-channels

� Marketing planning, implementation and result

measurements.

Mark Schumacher, Professor

Prof. Mark Schumacher is the Founder and Managing

Director of The Management & Marketing TOOLBOX, a consultancy, transition and project management

agency. For over 20 years, he has been working in the luxury, FMCG and service industry in an international

context with companies such as the Swatch Group and Luis Vuitton-Moët Hennessy (LVMH). His recent clients

are MCI, the Swiss Tourism Board, Nestlé, the Touring Club Switzerland (TCS) and the Swiss Commission for

Innovation and Technology (CTI).

He is also a lecturer at AKAD, Lausanne, UBIS, Geneva,

the MSB, Montreux and the European University, Zürich as well as coaching start-up companies in the frame of the CTI Entrepreneurship program too.

Prof. Schumacher holds a Bachelor in Business Administration from the University of Applied Sciences,

Lucerne, and a Master Degree in Corporate Social Responsibilities from the University of Geneva.

Related Seminars:




This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

OR


3 days

15| P a g e


Competitive Positioning

Creating a marketing strategy in changing times

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis, and/or

marketing.

Seminar Objectives:

BSL’s seminar in Competitive Positioning will enable you

to understand the critical elements necessary in creating

a competitive marketing strategy. You will gain a clear

understanding of, and practical experience in, how to

create a marketing strategy during times of rapid

change. The seminar will cover:

� Mastering the basics of market research

� Research methodology

� Environment analysis

� Competitive and industry analysis

� Buyer behavior and trend watching

� Market segmentation & defining target markets

� Positioning of products and services

� Dealing with limited or insufficient information

Guy Ngayo, Professor Prof. Guy Ngayo teaches at the MBA level at BSL. He is Managing Director of a management consulting and

development coaching company, Verticacoaching, in Switzerland. Prof. Guy Ngayo has worked and lived in 6

different countries, working on implementing strategic, change management, marketing and business growth

initiatives on a global scale for tier one global companies. Prof. Guy Ngayo held leadership roles at the French Embassy in Washington DC, Hilti Worldwide, and

Andersen Consulting/Accenture.

Prof. Ngayo earned a Master’s degree in Sociology from

University of Rouen/University of Montreal, a Master’s in Management from HEC Montreal, an MBA from

Thunderbird and an Executive Coaching Certification from the Columbia University in the city of New York.

Prof. Guy Ngayo has been lecturing business classes for more than 6 years in schools in France and in

Switzerland.

Related Seminars:

� Marketing Essentials



This fee includes:

� Registration


Useful information:





of post-assignment.

Pre-requisites:




Duration


• Saturday: 8:30 – 14:00

3 days

16| P a g e


Digital Marketing & Social Media

Creating a marketing strategy in changing times

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis, and/or

marketing.

Seminar Objectives:

BSL’s elective course in Digital Marketing and Social

Media aim is to prepare students and/or professionals

to acquire a thorough and systematic understanding of

what Digital Marketing is and which are the new

business models associated with it. The course will

cover:

� The different digital communication media

� Latest trends in Digital Marketing

� The Digital Marketing Mix

� Search Engine Optimization

� Display Advertising

� Business and revenue models

� Regulations, Ethics, Privacy and Responsibilities

� Designing and Analyzing marketing strategies for

the digital environment

Philippe Vedel, Professor Professor Philippe Vedel holds a master’s degree in Electrical Engineering and an MBA from IMD.

He is a Senior Consultant and Business Developer for SMEs and Startups in the technology and digital sectors.

He is also a lecturer within renowned Business Schools in International Marketing, Entrepreneurship, Digital

Marketing, E-Commerce and E-Business. He is also the founder of SmartStory a startup transforming implicit knowledge into digital objects.

Previous positions include:

MBA Program Director at Eduservices. In this role,

Philippe managed International Sales/Marketing and Human Resources MBAs. Prior to Eduservices, Philippe

was VP Global Sales and Marketing in a fast-growing technology start-up allowing digital intelligence and

capabilities to be embedded into products.

Philippe has extensive global sales, marketing and

operations experience. He has lived around the world including the USA, South East Asia, Italy, Switzerland,

the UK and France.

Related Seminars:

� Marketing Essentials



This fee includes:

� Registration


Useful information:





of post-assignment.

Pre-requisites:




Duration


• Saturday: 8:30 – 14:00

3 days

17| P a g e

Strategy Seminar – Management Training

Strategic Thinking for General Managers

Mastering corporate & business unit strategy



Seminar Objectives:

This course will equip you with the key elements needed

to succeed in developing and implementing strategic

plans, operating a business and leading focused

organizations as a general manager. The seminar will

cover:

� Translating visions and missions into measurable

objectives

� Utilizing mission, vision and values for motivating

people

� Excelling at managing the strategy formulation

process

� Creating scenarios and making trade-offs to execute

on

� Evaluating resources and aligning strategy to

structure

� Appraising multi-level corporate portfolio strategies

� Formulating specific strategies based on generic

strategy options

� Understanding culture and sustainable stakeholder

perspectives

Benjamin Wall, Professor

Benjamin Wall (USA) began teaching at the Bachelor’s

level for BSL in 2014. For many years he worked at

KPMG in consulting, key account management and

knowledge management, specializing in the automobile

and pharmaceutical industries. His consulting

experience in strategy, marketing and sales, HRM and

organization began at UBS and continued afterwards at

Abegglen Management Consultants, a leading Swiss

consultant in the Zurich area. Parallel to the consulting

experience, Prof. Wall has been very active as a lecturer

in London and Switzerland for over 30 years. He has

taught economics and managerial economics, along

with the management topics in which he consults, on

many programs at the Master’s and Bachelor’s level.

Furthermore, he was active in management training at

the University of St. Gallen.

Prof. Wall holds a B.S. from Yale University in Economics

and Psychology, as well as a M.Sc. from the London

School of Economics in both Sociology as well as

Economic History.

Related Seminars:




This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

OR


3 days

18| P a g e


Creating Sustainable Value

Maintaining a competitive advantage against all odds



Seminar Objectives:

BSL’s seminar in Creating Sustainable Value will equip

you with a solid understanding of what it takes to run a

business in a sustainable way. The seminar will cover:

� Value chain and networks

� Understanding quality

� Business cycles, economic trends, globalization

� Value growth (qualitative vs. quantitative growth)

� Adapting strategy to changing reality

� S.W.O.T. analysis

� Matching internal strength with external

opportunities

� Cooperative agreements

� Horizontal vs. vertical integration

Dr. Timothy Connerton, Professor

Professor Dr. Timothy Connerton teaches at the

Master’s level and gives MBA Management Report advice at BSL. He has over 30 years’ experience in

marketing and business development, strategic planning and managing construction-related and industrial

manufacturing businesses worldwide. As President and Director of major divisions in Norsk Hydro/Hydro

Aluminium, Alcoa and Alghanim Industries, Prof. Connerton has traversed the globe for the past 15 years leading an extensive network of companies in Europe,

Asia, the Americas, Africa and the Middle East for sustainable growth, operational performance

excellence, strategic realignment and organizational renewal. Having taught throughout his career, created

many corporate training programs and engaged in developing his people in business, Dr. Connerton

believes in lifelong learning and holds a BS in Civil Engineering from Tufts University, USA, a MA in

Economics and Finance from Webster University, Switzerland, and a Certificate of Research in

Management Science from the Grenoble Ecole de Management, France, where he obtained his Doctorate

in Business Administration degree in 2016.

Related Seminars:


� Strategic Thinking for General managers


This fee includes:

� Registration


Useful information:


teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain

university level MBA credits that can be accumulated for CAS certification.



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

19| P a g e


Digital Business Transformation

Integrating the key elements of business

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a

profitable business and better understand cross-functional coordination and business strategy.

Seminar Objectives:

BSL’s seminar in Digital Business Transformation will

help prepare participants for the future, by giving them

a solid understanding and a safe environment to debate

the changes that industry sectors need to navigate, and

how to best do so. The seminar focuses on the

following:

� The metrics which really matter when it comes to

business models, with a deep dive into key industry

sectors

� What ‘digital’ encompasses and how it is evolving

� The impact digital is having on the world, and the

implications for how companies and public

institutions need to connect with their stakeholders

� The main strategy considerations for any business

transformation

� Frameworks for structuring the implementation of a

business transformation

� How to practically approach the subject inside an

organization which is not yet ready for

transformation

Anja Lacquin, Professor

Prof. Langer Jacquin teaches at the Bachelor, Masters

and MBA levels at BSL. She works as an independent corporate advisor through her company ValueChange,

focused on business model evolution and culture change, mainly in the high tech and communications

industries.

Most recently, Prof. Langer Jacquin was Managing Director of the Europe, Middle East, Africa, and Russia

region for Cisco’s Consulting Services business. During her 15 years at Cisco, Prof. Langer Jacquin held various

international management positions in sales, services, internal consulting, operations, and business

development. Prior to working with Cisco, Prof. Langer Jacquin was with Mercer Management Consulting based

in Munich and London. She started her career in international market research in Brussels.

Prof. Langer Jacquin holds a triple Master’s degree in Management from ESCP Europe (Paris-Oxford-Berlin) as

well as a Bachelor in Communication and Marketing (Brussels). She is a Danish national currently based in

Geneva, Switzerland with her French husband and two children. She speaks fluent Danish, English, French, as

well as working level German and Dutch and has lived in nine countries so far.

Related Seminars:

� Innovation and Creativity in Business


This fee includes:

� Registration


Useful information:




This seminar includes a commitment to 10 hours of pre-work and 20

hours of post-assignment.

Pre-requisites:


management training courses or relevant professional work

experience.


Duration


• Saturday: 8:30 – 14:00

3 days

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