bsp media branded_rp_africacom_2013_bunitv_freecopy
TRANSCRIPT
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This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
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How mobile
is the future of
television
Marie Lora-MungaiFounder and CEO, Buni TV@marieloramungai@bunitv
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United-States: 1/8,000 people
Africa: 1/6,000,000 people
Number of cinema screens
India: 1/100,000 people
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6,739,000
Pay-TV subscribers in Africa
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Mobile subscribers in Africa
700,000,000In urban centers: 60% smartphones or internet-enabled* *McKinsey
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Africans spend
on mobile
Youths spend more on airtime than onanything else
Variety of payment methods
Watching video/listening to musicis the 3rd most frequent activity
after social media and emails*Source: McKinsey - Rise of the African Consumer Report (2012
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700,000 uniques
55% from Africa
40% from mobile
is leveraging the mobile
revolution
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The end of piracy?
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will change
media consumption patterns
TV Cinemas Pirated DVDs TV Cinemas Pirated DVDs Buni TV
…and disincentivize pirates.
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Could the internet
fully replace
television?
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92% of 18-34 year olds want VOD streamed everywhere
and anywhere
94% would feel more positively about networks
that offer VOD streamed everywhere
In the US: the cord-cutting
phenomenon
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In Africa
We’re in the midst of
a TV explosion
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Solving the issues of
speed and accessibility
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In Nairobi: Wifi in matatus
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Soon:
African
cord-cutters
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Yes to short form content…
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But yes also to long form content
being consumed on mobile
60% of Kenyans use their mobile in bed**InMobi
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The future is in data-driven,
customized content
BBC miniseries remake + Kevin Spacey + David Fincher = huge success for Netflix
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Mobile platforms
are entering the
content game
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’s first experiment with
data-driven content
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THE PRESIDENT: A controversial film
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A campaign slogan:
“Banned in Cameroon,
FREE on Buni TV”
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Press release, new trailer, social media
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THE PRESIDENT campaign results
• Press articles in 10+ publications
• Link to the film shared by influencers
• 8,407 views
• Douala and Yaounde in top 5 cities
• Overwhelmingly positive responses from viewers
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For mobile to be the future of television:
Technical requirements must be met
Be in the content game
Do not passively distribute but foster discovery
and actively market the content
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