bssi2 may 2014 newsletter - … · page 2 innovations 4 ways to use linkedin to generate more...
TRANSCRIPT
Review twice, Implement once. Doing IT right the first time.
May 2014
Innovations
It has not been a good month for IT security. First they discontinue all support for Windows
XP and Office 2003. We then get bombarded with warnings about weaknesses in web site, ie,
Heartbleed Security Threat. Then Microsoft announces a short time frame for security
patches for Windows 8.1 which drew many angry criticism (which they then extended) and
then a serious security weakness was found in all versions of Internet Explorer. Talk about
making people paranoid to use a computer.
To the general public, Heartbleed got pushed aside. Companies fixed their web sites, no
infection and other distractions came up that seemed more pressing. Heartbleed was out of
the public eye. But the risk is not gone. The security risk that Heartbleed created has been
there for TWO YEARS. No one knows if it has been exploited but cybercriminals (but many
speculate the NSA has known about it and exploited it). Your login names and passwords to
key sites, such as investment sites, email or banks may have been exposed.
One piece of advice that has been given is to change your passwords for critical sites, once
you know that web site is not susceptible to the Heartbleed weakness. But even that can be a
daunting task. I have over 400 user names and password and there is no way I can get to all
of them. So which ones to you change first. I looked at multiple web sites for this information
and here are key sites you need to change passwords. This is not an all-inclusive list, but you
have to start somewhere:
*Some say yes, some say no
As you can see, this a short but impressive list. If you want to check out more sites, both good
and bad, visit these links below.
http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/
http://money.cnn.com/2014/04/10/technology/security/heartbleed-passwords/
http://www.crn.com/slide-shows/security/300072499/heartbleed-havoc-10-passwords-you-
need-to-change-right-now.htm/pgno/0/10?cid=nl_alert
https://github.com/musalbas/heartbleed-masstest
Heartbleed Security Threat
What Sites Were Affected By Scott Bernstein, BSSi2
The Lighter Side… Getting Old
An older gentleman was on the operating table awaiting surgery and he insisted that his son, a renowned surgeon, perform the operation. As he was about to get the anesthesia, he asked to speak to his son. "Yes, Dad , what is it?" "Don't be nervous, son; do your best, and just remember, if it doesn't go well, if something happens to me, your mother is going to come and live with you and your wife...."
_______________________
When you are dissatisfied and would like to go back to youth, think of Algebra. ____________________ First you forget names, then you forget faces. Then you forget to pull up your zipper... it's worse when you forget to pull it down.
BSSi2, www.bssi2.com, 847-551-4626, [email protected]
Facebook Gmail YouTube Healthcare.gov Soundcloud Toshiba
Instagram Yahoo mail Wordpress Android phones Eventbrite Creditkarma
Pinterest GoDaddy USAA Intuit TurboTax* Inc TheWire
Tumblr Flickr Box LastPass* Chess Vocabulary
Google Minecraft Dropbox PayPal* Kaspersky Entrepreneur
Yahoo Netflix Wikipedia OkCupid Bizrate Zoho
Page 2
Innovations
4 Ways To Use LinkedIn To Generate
More Appointments And Clients By Jeff Johnson, Technology Marketing Toolkit
——————————————————–—– LinkedIn is one of the best social media sites for generating QUALITY leads and new clients. Although it may not deliver a �lood of business, if you’re going to spend time on social media, you’ll want to put your focus on LinkedIn, especially if you’re selling business-to-business services. Here are four ways to use LinkedIn: 1) Linkedin Ads (www.linkedin.com/ads). These are a lot like the ads you see on Facebook running down the right column. It IS passive advertising, which means prospects aren’t necessarily SEARCHING for your services as they do on Google, but the quality of a prospect going there is much, much better. To maximize your results:
√ Target your ads to your speci�ic prospects. Job title, location, company size and industry are some of the selections you can use for targeting WHO your ad displays to. √ Test different headlines and offers. Always split-test at least two ads at a time, varying the headline, image and the offer. I change our LinkedIn ads every two weeks, eliminating the lowest-performing ads with a new test. Believe it or not, the headline “Killer IT Sales Videos” has been the top-performing headline for almost a year now, even though my boss hates this headline. Results and not opinions are what matter. √ Drive visitors to a landing page on your web site, not just your home page. You should have a speci�ic landing page for LinkedIn visitors so you can track results back to the source. It can be a landing page with the offer from your ad OR a replica of your home page, if that’s appropriate.
2) Join LinkedIn groups. Participation in discussion groups is a great way to get involved in a niche. Post when you have something of value to add, not just a sales pitch, focusing on building your credibility with the other members of the group. 3) Get Referrals. Look up your clients on LinkedIn and see who THEY are connected to – then ask them to make an introduction. Make sure to connect with all of your clients, warm prospects and business friends on LinkedIn to increase your 1st- and 2nd-degree connections and give you yet another way to communicate with them.
4) Build or scrub your list. Depending on your LinkedIn member level, you can search within groups, by industry, location, job function, seniority level, company size, interests and more. If you’re not a premium paid member on LinkedIn, then your search parameters are going to be somewhat limited, but you can use LinkedIn to better prepare for the telemarketing calls you are already making. Some companies have all their employees listed, giving you a snapshot of other key in�luencers in the organization who you may want to include in your marketing efforts (like the IT manager, of�ice manager, etc.). Like anything else, LinkedIn can be a huge distraction if you’re not using it with a goal and a focus. Use the above strategies to enhance your marketing and, when possible, see where you can systematize and delegate these tasks to someone else in your company to better leverage your time as the CEO. And you need to be receptive to what it suggests you do.
BSSi2, www.bssi2.com, 847-551-4626, [email protected]
_______________________________________________
Facebook Is Draining Your iPhone Battery If you have an iPhone, you may have noticed your battery is draining faster than you want. There are probably many reasons for this but Scott Loveless, a former Apple Genius Bar employee has determined Facebook is a major culprit. He has discovered that Facebook is constantly attempting to update the phone, cause it to use power each time. He has also come up with �ix for this issue: Disable Location and Background App Refresh For Facebook 1. Go to ‘Settings’ 2. Open ‘Privacy’ 3. Choose ‘Location Services’ 4. Beside Facebook toggle it off Disable Background App Refresh 1. Go to ‘Settings’ 2. Open ‘General‘ 3. Choose ‘Background App Refresh’ 4. Beside Facebook toggle it off
He also advises (and I con�irmed this at a Genius Bar) to stop closing all open apps as reopening them from scratch consumes more battery.
May 2014
Have you bene�ited from all the good advice you’ve
received over the years? Have you experienced times
when you got great advice and it didn’t work?
Don’t we all want good advice from whoever can give it?
There are times when even the best advice doesn’t pay
off. Here are four reasons you might be wasting good ad
vice.
Reason #1: You don’t think you need it.
You can’t help somebody who doesn’t think they need it,
and these people aren’t usually seeking good advice.
Sometimes someone who doesn’t think they need it asks
for advice for appearances, or to ingratiate themselves to
someone.
Even if the nonlearner stumbles upon worthwhile
information in a speech or seminar, they will dismiss it: it
becomes seed falling among the stones.
Moral of the story: don’t ask for advice unless you really
value and need it. Asking to patronize someone will
usually back�ire, especially if you don’t take their
counsel.
Reason #2: The advice is good but you’re the wrong
person.
The relevancy of the advice is dependent on the person
and their situation.
I’m always amused when I hear a new salesperson say
they don’t need to prepare because they know a sales
legend in their company who successfully “wings it.”
Really? Might it be that the successful old pro has
prepared so much over so many years that he or she
makes it look effortless?
Likewise, you might be past the point in your career
where the advice offered is relevant. It might apply to
someone with less experience, but it won’t reward you
where you’re at in your journey.
Reason #3: You get good advice at the wrong time.
Sometimes advice arrives when you’re not in a position
to apply it immediately. There are more urgent or
pressing
matters to attend to, or you don’t have the necessary
resources. If this is the case, put it on your “to do as soon
as possible” list.
4 Reasons You Might Be Wasting Good Advice
Sometimes it is the “wrong time” in that the advice
might be too uncomfortable or painful. You need to
wait until you’re able to accept it gracefully.
Reason #4: You don’t recognize it as good advice.
You might not like the advice you’re getting because it
is dif�icult or painful to accept. The best advice often
comes from friends and colleagues who love us enough
to tell us the truth. Don’t let the unpleasantness of ad
vice prevent you from recognizing its value.
So what is good advice? It is information relevant to
you and your business based on where you are at a
particular point in time. Advice that comes too late or
too early won’t be helpful to you. And you need to be
receptive to what it suggests you do.
Page 3
BSSi2, www.bssi2.com, 847-551-4626, [email protected]
Mark Sanborn, CSP,
CPAE, is president of
Sanborn & Associates,
Inc., an idea studio
dedicated to developing
leaders in business and
in life. Mark is an
international best-selling author and noted
authority on leadership, team building,
customer service and change. Mark is the
author of eight books, including the best
seller The Fred Factor: How Passion in
Your Work and Life Can Turn the Ordinary
into the Extraordinary, which has sold more
than 1.6 million copies internationally.
Learn more about Mark at
May 2014
35 Aztec Court
South Barrington, IL 60010
(847) 551-4626
www.bssi2.com
“We make all of your
computer problems go
away without the cost of
a full-time I.T. staff”
Review twice, Implement once. Doing IT right the first time.
Inquiring Minds...
Shiny New Gadget
Of The Month
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A Father’s Time To Brag
Last year I wrote about my son Dustin becoming the 4th
generation of Bernsteins to become a CPA and is working for
PriceWaterhouseCoopers. Now I have the pleasure to announce he
will be getting married this November to a fantastic woman,
Rachel Weil, from Nashville. They met at Indiana U and have been
together for over 5 years. I have come to know the Weils due to my
quarterly travels to Nashville and they are great people. We are
very lucky to welcome all Weils into our family.
BSSi2 (847) 551-4626 www.bssi2.com
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