• BT Public Relations is a full services PR agency active since 2002

• BT Public Relations provides a full range of creative public relations, community relations, news media relations, Internet public and media relations, crisis communications, advocacy, communications audit and research services

• Our approach is simple and direct: each and every client receives the highest level of personal attention, our best advice, and our most diligent efforts. Clients come to BT Public Relations for results -- and we've earned our reputation because we've never lost sight of our clients' essential needs

• Drawing upon extensive and diverse skills in the business, business and financial media, capital markets, and political sectors, BT Public Relations works closely with its clients to devise creative and effective communications and problem-solving strategies 

Introduction

• Successful public relations hinges on knowing a client's special needs and the creative application of resources appropriate to the job

• Clients turn to BT Public Relations because we don't tolerate

"boilerplate" approaches.

• Resources aren't dedicated to ponderous theoretical plans

• Our agency's hallmark is quick and effective action -- with specific goals and measurable results

Strategic Public Relations

• We help clients develop strategic messages and work aggressively to place their stories in the appropriate news or specialty media

• Our full range of public relations services includes:

      Strategic Message Development         Media Relations and Publicity         Presentation Skills Training         Media Training and Coaching         Opinion/Editorial Writing         Press Conferences         Media/Press Kits         Collateral Materials         Audio-Visual Programs, Video News Releases and Blogs         Market/Issue Research         Special Events

Public Relations

• Agency leaders believe effective measurement and evaluation—particularly as it relates to the ability to reach opinion leaders and change attitudes—is critical to the future success of the public relations business

• But they give the PR industry low marks for its ability to measure effectively, and complain that clients are generally unwilling to pay for evaluation

• In today's rapidly changing, technology-driven environment, organizational communicators are challenged to be more flexible, responsive and innovative in meeting both the immediate communication needs of the organization and anticipating future needs

Communications Audit

• A BT Public Relations communications audit helps you address this critical, dual challenge

• Our communications audits present an objective report on the effectiveness of your internal and external communications

Communications Audit (cont.)

• With extensive experience in crisis communications, including developing crisis communications plans, preparing and conducting crisis drills and simulations, and counseling during actual crises, BT Public Relations brings a variety of skills to business, managers, attorneys and other professionals

• Our vast background in all phases of crisis management and emergency preparedness allows us to react swiftly to help our clients prepare for and effectively respond to crises

• We work with our clients in a variety of ways, including:     Developing Crisis Plans

    Crisis drills     Crisis Consulting

Crisis Management

• BT Public Relations staff provides much-needed direction to senior management and attorneys when decisions become difficult or an organization becomes emotionally involved or paralyzed by grief or fear

• We keep organizations moving forward in the midst of crises and provide a much-needed external perspective on how decisions may be interpreted by target audiences and the general public 

Crisis Management (cont.)

• Romanian Energy Efficiency Fund (REEF). Ensured Media Relations support for the Fund on the occasion of important events as well as Personality PR on behalf of the Executive Director of REEF

• A Phare project aiming to improve Energy Efficiency at Local Level. We proposed and implemented the Strategic Communication Plan. Among the tactics (among more „classical” tactics such as national scale media relations campaign, Info Center, brochures, websites) we employed new, state-of-the-art Internet tools such as blogs, wikis, RSS feeds and forums, in order to effectively address internal and external communications concerns (worked together with ADEME France)

Client list

• The leading Romanian IT&C and consumer electronics retailer. We designed and implemented the Strategic Communications Plan for the upcoming IPO of the company while uplifting (in a full-measurable manner) the public leadership profile of the Executive Director of the client.

• The largest Mall business in Romania. We supervised a team of six; re-engineered the strategic communications plan of the company; organized the Christmas Campaign which involved a large number of quality performing art partners

Client list (cont.)

• Three software companies. One project - started in January 2003 - dealt with the first ever External Communications Audit for the largest Romanian software company, based on state-of-the art methodology recommended by the Institute for Public Relations, Measurement Section, Florida, USA

• A Swiss start-up aiming to develop a national network of retail kiosks based in Romanian cities with over 50.000 inhabitants. We drafted and proposed their Communications Strategy

Client list (cont.)

• Geo Scripcariu – Managing Partner, BT Public Relations

• Former External Affairs Manager with The Coca-Cola Company, Inc., Public Relations Director with the strategy & technology consultancy Booz * Allen & Hamilton, Inc.

• Former USAID consultant for the Romanian Capital Markets project (aiming to develop UNOPC and CNVM)

• Former Political Journalist with the News Desk of the Romanian National TV (Channel 1) and Tokyo Correspondent for Pro TV

• Member – since 1997 – of Public Relations Society of America

Management

• Virtual company / agency

• We engage the appropriate number of independent professionals and / or micro-enterprises and other resources according to the demands of the project, budget constraints, and prior involvement in other projects

• This results in very high PR ROI while preserving very high quality standards

Business Model

• Geo Scripcariu – Managing Partner

E-mail: geo.scripcariu@gmail.com Cc: pr@bt.ro Mobile: +40745 – 09.61.91

Tel / Fax: +4021 – 410.54.15

VoIP: + 4031 – 401.29.42

Str. Sabinelor 123 Bl. 119 Suite 16 Bucharest-5 050854 Romania

Contact now BT Public Relations