btl activity designed for sprite
DESCRIPTION
final projectTRANSCRIPT
BTL ACTIVITY FOR SPRITE
SPRI
TE
BACK GROUND
oCLIENT HAS A BELOW THE LINE MARKETING ACTIVITIES PLAN TO PROMOTE ITS PRODUCT
o MR. SOHAIL RAJA (HEREINAFTER REFERRED TO AS CLIENT) AID TO THE OVERALL MARKETING CAMPAIGN
TARGET AUDIENCE
DEMOGRAPHIC SEGMENTATION:oCHILDREN AND TEENAGERS
oNO GENDER SEGMENTATION
oAIMED TO ALL CLASSES OF SOCIETY
BEHAVIORAL SEGMENTATION:oTASTE
oQUALITY
OBJECTIVE• GET THE MARKET SHARE
• RECALL OUR BRAND NAME WITH NEW FLAVOURS
• BRAND SWITCHOVER
• CREATING A GREATER TOP OF MIND BRAND AWARENESS
ACTIVITIESROAD ACTIVITIES:
1)I- WALKERS 2)SHOWER IN PARKS 3)PRINTED BALLOONS DISPLAYED ON METRO ROUTE
5) SPLASH OF WATER BUBBLES IN AIR AT SIGNAL
MALL ACTIVITIES:
1)DARTS WILL BE DISPLAYED OUT SIDE THE MALLS
2)MINUTE TO WIN IT WITH GIVE AWAYS (CAPS, KEY CHAINS,SHIRTS,BAGS,BALLS ETC.)
3) PHOTO SHOOT
SCHOOL ACTIVITIES:
1)SWIMMING GALA ACTIVITIES WITH GIFTS & SHOWER OF SPRITE
SCHOOL SWIMMING GALA• WE WILL CONDUCT ACTIVITY TO CREATE TOP OF MIND BRAND AWARENESS
AMONGST TARGET AUDIENCE IN DIFFERENT SCHOOLS OF LAHORE
• A SUPERVISORS WILL BE THERE TO INVOLVE TARGET AUDIENCE INTO
DIFFERENT POOL ACTIVITIES.
• GOOGLES AND SWIMMING COSTUMES WILL BE GIVEN
• A KIOSK WILL ALSO BE PLACED FOR THE PRODUCT TASTE TRIALS AND
PRODUCT SALES.
• SHORT LISTING, SELECTION AND TRAINING OF STAFF FOR THE MMU ACTIVITY• ARRANGEMENT OF PLASMA TV, SOUND SYSTEM, DVD PLAYER
• BRANDED PORTABLE KIOSK FOR THE ACTIVITY
• OBTAINING PERMISSIONS FROM THE LOCAL AUTHORITIES
MECHANICS
DART&MINUTE TO WIN ITo A FEMALE BRAND AMBASSADOR WILL STAND ALONG WITH THE DART WITH THE
PRODUCT RACK DISPLAYED ASIDE.
o SHE WILL ALSO TELL THE CUSTOMER ABOUT THE “MINUTE TO WIN IT” GAME SETUP OUTSIDE THE STORE IN WHICH THE CUSTOMER CAN PARTICIPATE.
o MALE BRAND AMBASSADOR WILL BE DEPUTED OUTSIDE THE STORE, AND WILL CATER TO THE CUSTOMERS. HE WILL GUIDE THE CUSTOMERS REGARDING GAME.
o ALL THE PRIZES WILL BE DISPLAYED ON THE PORTABLE KIOSK FOR THE CUSTOMERS ATTRACTION.
o DJ PLAYING THE SONGS TO ATTRACT THE TARGET MARKET
• SELECTION AND TRAINING OF STAFF• SELECTION OF MALLS• OBTAINING PERMISSIONS FROM THE SELECTED STORES• BRANDED KIOSKS
• PRIZES/ GIVEAWAYS
• MULTIMEDIA TO GIVE DIFFERENT BACKGROUND
MECHANICS
I- WALKERS• THIS ACTIVITY IS HIGHLY RECOMMENDED TO INDUCE SALES..
• ALL THE TRAFFIC OR PEDESTRIANS ON ROAD WILL SEE THE WALKERS.
• SHORT LISTING OF MARKETS/ HIGH TRAFFIC AREAS FOR THE ACTIVITY
• GIVING OUT THE NEW FLAVOR OF SPRITE AND WILL EXPLAIN THE PRODUCT FEATURE AND CONVINCE THE CUSTOMER TO PURCHASE IT.
• STAFF TO MOVE IN ASSIGNED TARGET AREAS/ROUTS
• STAFF WILL SALE SPRITE DURING THE ACTIVITY
• SELECTION AND TRAINING OF STAFF
• PERMISSION FROM THE AUTHORITIES
• UNIFORM OF I-WALKERS
• PRINTED FLEX
• DAILY REPORTING
MECHANICS
SPLASH OF WATER BUBBLES IN AIR AT SIGNAL
• WE ONLY NEED 2 SHOWERS FOR ONE
SIGNAL