bto2017 | ten - google - fabio galetto guest of gong!

Download BTO2017 | TEN - Google - Fabio Galetto guest of GONG!

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  1. 1. Travel, back to the future The age of assistance Fabio Galetto, Director Travel & Automotive, Google Italy Confidential + Proprietary
  2. 2. Do I need a visa for Indonesia? When should I go to Hawaii?Which restaurants are nearby?How do you say hi in Japanese?
  3. 3. 1 in 3 travelers are interested in using a digital assistant to research travel or make travel reservations Source: Google/Phocuswright Travel Study 2017
  4. 4. The Future is AI-First
  5. 5. We will move from mobile first to an AI first world. We see huge opportunities to dramatically improve how people work. Sundar Pichai, CEO at Google Organize the worlds information and make it universally accessible and useful. Googles Mission
  6. 6. Create helpful, assistive experiences for users Help partners engage travelers across devices and contexts Drive more qualified leads to partners
  7. 7. Intent Identity Context
  8. 8. Computing PowerVolume of Data Source: The age of analytics: Competing in a data-driven world from the McKinsey Quarterly, Dec 2016 & Revolutionary change demands speed and agility in the asset management industry from KPMG, Jan 2017 Confidential + Proprietary 50 0 2013 2016 2025 100 150 200 4.4 16.1 163 10 60 10 25 10 10 0 1920 1980 2040 Calculationspersecondper$1,000 Zettabytes 1940 1960 2000 2020 2060 2080 2100 Source: The age of analytics: Competing in a data-driven world from the McKinsey Quarterly, Dec 2016 & Revolutionary change demands speed and agility in the asset management industry from KPMG, Jan 2017
  9. 9. Anticipate and assist across the travel journey
  10. 10. Dreaming | Research & Booking | Experiencing | Sharing ---------------------------------------- Assistance --------------------------------------
  11. 11. 60% of searches for destination information are coming from mobile devices Source : Destinations on Google Data, March 2016, US
  12. 12. Hotels
  13. 13. Hotels Flights
  14. 14. Places to stay in Oakland
  15. 15. 85% of leisure travelers decide on activities only after having arrived at the destination
  16. 16. Proprietary + Confidential photos uploaded everyday 1 Billion+ Source: Google Data, 2017 Confidential + Proprietary
  17. 17. Good News: Youre not late
  18. 18. Thank You!