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617-353-6001 | metcorp@bu.edu | bu.edu/online

Graduate Certificate in Visual & Digital Health Communication

Savvy health communicators, digital marketers, and coverage providers recognize the importance of effective storytelling and social media practices in capturing the engagement of patients, consumers, or desired target audiences.

Boston University’s online Graduate Certificate in Visual & Digital Health Communication is a 16-credit course of study that examines the impact of the communication technology revolution on the field of health marketing and outreach, and prepares graduates for careers in this rapidly changing and growing industry through the development of visual and digital storytelling tools vital to modern messaging. Students will learn the fundamental principles of design and how to apply them to the creation of powerful health education and delivery application tools, such as infographics, data visualization graphics, videos, websites, mobile apps, and branded content. Students will also examine how social media is used in health care and why using it effectively has become a necessary skill for many health care professionals.

PROGRAM HIGHLIGHTS• Experience the best in online learning—BU received the 2016 award for 21st Century Best Practices, from the U.S. Distance Learning Association (USDLA).

• Online study includes lectures and discussions, videos, interactive animations, message boards, and more, providing a forum for engaged learning within a structured and participatory environment.

• Certificate students can earn a master’s in Health Communication with just eight additional courses (upon acceptance to the MSHC). Degree students can also earn the certificate with just two additional courses.

• Courses begin six times each year; applications are accepted on a rolling admissions basis.

• GMAT/GRE not required.

LEARN MOREIf you have questions about the program, or you’re looking for information about admission and tuition, please contact us or visit us online:

Phone 617-353-6001

Email metcorp@bu.edu

Visit bu.edu/online/visual-digital

PROGRAM REQUIREMENTSGraduate Certificate in Visual & Digital Health Communication (Four courses/16 credits)

MET HC 762 Visual Communication in the Digital Health Age

MET HC 763 Social Media Strategies and Tactics for Health Communicators

Plus two chosen from the following:MET HC 750 The American Health Care System for Health CommunicatorsMET HC 751 Introduction to Epidemiology for Health CommunicatorsMET HC 752 The Biology of DiseaseMET HC 755 Contemporary Health Care MarketingMET HC 756 Contemporary Public RelationsMET HC 757 Interactive Marketing CommunicationsMET HC 758 Media Relations for Health CommunicatorsMET HC 759 Health CommunicationMET HC 760 Research Methods for Health CommunicatorsMET HC 761 Advanced Writing for Health Communicators

A Top-Ranked University2016 U.S. News and World Report rankings:

• #32, Global Universities• #41, National Universities

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