bubble mania recap
TRANSCRIPT
Bubble Mania Fisher-Price Brought the Fun to Canalside for WNY Magazine’s Family FUN Thursday
about Bubble Mania
Every Thursday of the summer, WNY Family Magazine hosts a different activity at Canalside from 12:30-2pm. Fisher-Price teamed up with WNY Family Magazine to host one of their Family FUN Thursday events.
Fisher-Price brings the FUN to Family Thursday
30 of our beloved Bubble Mowers
Two Bubble Machines
Tons of Bubble Wands
our PR objective
our PR objectives
sponsor a fun event for local children
talk to moms about the FP Play Lab and
ToyStore
alert local news and
photographers for
media coverage
our turnout
our turnout
Over 150 kiddy landscapers joined us throughout the afternoon. While their children were grooming the Great Lawn, moms signed up nearly 80 kids for the Play Lab and received a coupon for the ToyStore.
The kids couldn’t get enough of our Bubble Mowers!
bubble power
brand assets ownable
corporate identity
FP brand identity
media response
We were thrilled to have the Buffalo News join us to cover our Bubble Mania event!
media coverage
The Buffalo News Friday, July 31, 2015 City & Region cover and Picture Page
media coverage
On Thursday, July 30, 2015, Buffalo’s very own Fisher-Price toy company will be bringing some magical fun to Canalside. On that day, starting at 12:30pm, over a hundred children will be free to roam the The Great Lawn with dozens of bubble mowers provided by the local toy company. The event, called Bubble Mania, puts the mesmerizing power of the bubble mower into the hands of enthusiastic “kiddie landscapers”. Bubble Mania is sponsored by WNY Family Magazine, and is part of the ongoing Family FUN Thursdays at the waterfront. Bring the family down to enjoy the fun-filled occasion that is sure to put a smile on the faces of all who visit. WHEN: Thursday, July 30, 2015 | 12:30pm – Event Begins WHERE: The Great Lawn, Canalside | 44 Prime St, Buffalo, NY 14202
media coverage
“Bubble Mania” at Canalside Thu Jul 30 | Start Time: 12:30 PM Canalside, Buffalo Watch as more than 100 local children play in a cloud of bubbles created by dozens of the beloved Fisher-Price Bubble Mower
media coverage
media coverage
social media
social media
T H A N K
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