bubble session - boost your digital marketing
TRANSCRIPT
Customer Reviews
Turbo Boost your Digital Marketing
James Perrin, Digital Communications Specialist, Feefo
Bubble Seminar
How much…
£1bn £14bn £23bn
How much…
bnSource: The Competition and Markets Authority (CMA)
The power of reviews
89%of Internet users say reviews influence their purchasing decision
Source: eTailing Group
Types of reviews
Text Picture Video
The power of customer reviews
The power of customer reviews
The power of picture reviews
visuals are processed 60,000x
faster in the brain than text
Source: 3RD-Force
of eCommerce shoppers prefer authentic photos from customers over professional photos.
77%Source: Yotpo
The power of picture reviews
The power of picture reviews
The power of video reviews
Video now
appears in 70%of the top 100
search results
listings
Videos are shared
1,200xMore than text and links combined
Source: Simply Measured
The power of video reviews
Why only have this…
…When this says it better!
Or take this simple text…
…and bring it to life with video!
Go viral?
Source: JukinVideo
Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!
Why reviews?
Trust
Traffic
Sales
Insights
Traffic
Sales
Trust
Trust
Why reviews?
TrafficSocial & Content
SEO PPC
Traffic – SEO
Sources: Moz, Search Engine Land
Improved CTR
Reduced Bounce Rates
Review Signals
Algorithm Updates
Traffic - SEO
245% increase in organic traffic Y-O-Y
Traffic - PPC
Adding seller ratings to a search ad boosts
CTR by an average of
17%Source: Google AdWords blog
Traffic – Google Shopping (PLAs)
Traffic – Google Best Adverts (PLAs)
Traffic – Social Media
Why reviews?
SalesReduced
CPCCTR Conversions
Sales - Conversions
(175 reviews)
increase in conversion,
just by placing Feefo
scores next to ‘Buy Now’
Source: Feefo
Sales – Conversions
2.94% increase in total flight bookings.
3.01% uplift in revenue per visitor.
Sales - Reduce CPC
12% decrease in CPC
Bounce Rate decrease of8%6.7% increase in Conversion Rate
Why reviews?
Business Insights
Business Insights
Takeaways
Customer Reviews increases:
Trust | Traffic |Sales | Insights
Traffic & sales improve by enhanced:
SEO | PPC |Social | Content
The final word…