PUT JOY TO WORK FOR YOU

BUBBLE TEA IS ONE OF

TODAY’S BIGGESTBEVERAGE TRENDS.

DRIVE MORE TRAFFIC.

MAKE MORE SALES.

SEE MORE SMILESWITH JOYBA™

BUBBLE TEA.

HEAVY BEVERAGE USERSSo you get more frequent visits

and increased rings6

ON THE MOVESo they’ll purchase

JOYBA™ Bubble Tea acrossmultiple outlets6

VERY CURIOUSSo they’re looking for drinks

that are new, different, and on trend6

JOY

BA™ BUBBLE TEA FANS A

RE

WHAT IS BUBBLE TEA?A globally popular drink that originated

in Taiwan, bubble tea is a cold, frothy drink

typically made with iced tea or other

flavorings, and usually includes boba pearls

that bounce around the bottom of the cup.

79%of consumers

are likely to buyJOYBA™ Bubble

Tea!6

PEO

PL

E ARE ASKING FOR IT

Whether they’vetried bubble tea or

not, people are eager tobuy JOYBA™ Bubble Tea.

52%of all sentiment reveals

consumers asking wherethey can purchase

the product.7

Bubble tea menu mentions are up 69% since 2016.3

Almost 50% of consumersare already familiar with

bubble tea.3

Specialty tea is the 2nd fastest-growing beverage

in foodservice.1

Bubble tea appeals to consumers acrosssegments—fromQSR to casual

dining.3

GROWING TREND

SALES DRIVER

KNOWN FAVORITE

VERSATILE OPTION

BU

BBLE TEA IS A

FUN DRINKS MAKE PEOPLE HAPPY.Bubble tea delights consumers of all kinds—but

especially those who love to try something new.

Men and women under 40 with higher income2

Millennials who demand different and globally inspired options5

The 32% of consumers who enjoy trying new kinds of global cuisines5

THE POWER OF JOY: INTRODUCING JOYBA™ BUBBLE TEA! Are you smiling? We’re smiling.Because New JOYBA™ Bubble Tea makes it easy to capture your share of today’s bubble tea opportunity.

A LITTLE BURST OF HAPPY IN EVERY SIP. Real brewed tea for fresh, bright fruit flavors

The perfect amount of popping boba

No artificial flavors or sweeteners

Non-GMO†

Convenient packaging for enjoyment anytime, anywhere

Available in popular flavors: – Strawberry Lemonade Green Tea Naturally flavored with other natural flavors. – Mango Passion Fruit Green Tea Naturally flavored with other natural flavors.

71%Millennials

61%Gen X

56%Boomers

“I love to try new types of foods

and cuisines.”

WHY DO PEOPLELOVE JOYBA™ BUBBLE TEA?

Fans say they’re interested in JOYBA™ Bubble Tea more than other

beverage options because it is:6

New and different

On trend

Fun to drink

Premium

Great with a meal

Great as a snack

THE RIGHT DRINKS DRIVE TRAFFIC. Over 50% of consumers feel beverage variety is important in choosing which restaurants they’ll visit.1

93% of consumers had a snack beverage yesterday.4

Consumers say they are more likely to purchase drinks that are naturally sweetened.1

† Ingredients of the types used in this product are not genetically modified.

PACKAGING AS UNIQUE AS THE DRINKInnovative, ready-to-drink packaging makes JOYBA™ Bubble Tea labor free and no touch. Since the straw and lid are built into the cup, your customers just grab and enjoy.

Labor free—no BOH prep needed

Recommended to be merchandised as refrigerated, tastes best when served cold

Grab-and-go convenience Perfect add-on for takeout and delivery

15-month ambient shelf life

No employee contact

50%of consumers

prefer touchless or limited-touch

beverages.1

Contact your Del Monte representative for a JOYBA™ Bubble Tea sample kit.

1.800.463.8932

MANGO PASSIONFRUITGreen TeaNaturally flavored with other natural flavors.

6/12 oz per caseUPC CASE CODE100 24000 25273 0

STRAWBERRY LEMONADEGreen TeaNaturally flavored with other natural flavors.

6/12 oz per caseUPC CASE CODE100 24000 25272 3

©2021 Del Monte Foods Inc. All Rights Reserved. 80798

THE POWER OF JOY

1 Technomic Beverage Consumer Trend Report, 20202 Mindsight JOYBA Competitive Concept Test Results, July 28, 20203 Datassential SNAP, 20204 Datassential Snacking Keynote, January 20205 Hartman Del Monte Retainer Services “Trends Refresh,” June 2020 6 Mindsight & BASES Concept Test, April - June 20207 Dose Product Messaging Test Insights Report, January 2021