THE BLADE: TOLEDO, OHIO ■ WEDNESDAY, FEBRUARY 4, 2015 SECTION B, PAGE 9toledoBlade .com

Market at a Glance

16,000

16,500

17,000

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A S O N D J

17,000

17,440

17,880Dow Jones industrialsClose: 17,666.40Change: 305.36 (1.8%)

10 DAYS

local StockS

65.38 47.23 Amer Elec Power 36221 62.76 -.30 69.93 44.67 Andersons Inc (The) 3041 46.59 +.28 53.48 34.88 BP PLC 124134 41.10 +1.24 57.45 42.28 Bob Evans Farms 2911 56.98 +1.62 38.66 26.82 CMS Engy 23844 37.84 +.07 47.45 39.60 Campbell Soup 20933 46.75 +.42 55.77 42.75 Cedar Fair 1619 53.81 -.69 35.81 21.95 Cooper Tire 8464 35.01 +.02 92.27 66.78 DTE Energy Co 10729 90.03 -.45 24.82 16.81 Dana Holding 42509 22.74 +1.15 126.83 82.75 Dillards Inc 3387 117.44 +2.66 23.90 17.14 Fifth Third Bcp 113871 18.25 +.3735.70 24.88 FstDefianceFinl 327 32.24 +1.51 74.84 39.18 First Solar Inc 42553 48.16 +2.68 41.68 29.98 FirstEnergy Corp 26775 40.44 +.09 22.08 16.26 FirstMerit Corp 9998 17.36 +.45 28.98 18.87 Goodyear 51057 24.64 +.23 84.88 55.87 Hlth Care REIT 28164 81.76 -.19 10.74 8.66 Huntgtn Bancshs 136855 10.37 +.10 51.60 38.60 Johnson Controls 43796 48.49 +1.05 14.70 11.55 Keycorp 127094 13.58 +.31 70.06 35.13 Kroger Co 53144 70.50 +.82 28.48 19.03 La-Z-Boy Inc 2998 27.45 +.68 33.94 20.84 Libbey Inc 1267 34.05 +.48 5.85 4.55 MBT Financial Corp 100 5.18 +.01 85.57 44.01 MPLX LP 1303 79.25 -.64 97.94 74.64 Marathon Petroleum 41205 95.82 +1.88 40.60 25.21 Materion Corp 993 36.16 +2.42 46.64 28.38 Owens Corning 20731 39.78 +.21 35.18 22.65 Owens Illinois 42708 24.37 +.15 93.45 76.69 PNC Financial 25203 87.61 +1.43 93.89 75.40 Procter & Gamble 106132 85.95 +.83 9.70 7.71 SB Financial Group 9.52 ... 107.74 87.10 Smucker, JM 3878 105.88 +1.41 207.15 124.39 Whirlpool 11824 201.06 -.06

52-week Vol HIGH low NAMe (100s) CloSe CHG

For more stock and mutual fund listings go to... toledoblade.com/business

AT&T Inc 413544 34.34 +.78AbbottLab 82695 45.83 +.60Aetna 25372 94.18 +1.96Alcoa 190518 16.61 +.54Allstate 29517 72.03 +1.12Altria 96272 54.26 +.46Amazon 60590 363.55 -.92AEagleOut 32898 14.47 +.51AmExp 55053 83.73 +1.60Amgen 41995 152.23 -.27ABInBev 21026 125.55 +2.35Apple Inc s 508706 118.65 +.02ApldMatl 113119 23.45 +.60ArchDan 70376 48.76 +.59Avon 165768 8.71 +.59BkofAm 1035608 15.89 +.43Barclay 67137 15.24 +.97BestBuy 60582 35.95 +.98BigLots 7185 47.20 +1.11BlockHR 18699 34.92 +.37Boeing 59477 147.34 +1.08BostonSci 185550 14.65 +.04BrMySq 72314 59.86 -.37CSX 60758 34.66 +.98CVS Health 42430 100.13 +1.02CapOne 27694 75.51 +1.09Caterpillar 107788 83.92 +3.08Chevron 138724 109.53 +3.47Chipotle 9045 726.63 +14.08Cisco 276223 27.12 +.29

Citigroup 250091 48.88 +1.16CocaCola 129579 41.63 +.04Comcast 178547 55.41 +1.60Comerica 28323 43.93 +.98ConAgra 19905 35.98 +.23ConocoPhil 147025 67.74 +1.97Corning 94517 24.35 +.20Costco 82040 153.75 +7.75CredSuiss 13594 21.91 +.45DeltaAir 172919 46.01 -.50Discover 65472 56.37 +1.30Disney 106747 94.10 +2.17DowChm 104176 46.89 +1.67DuPont 48212 73.33 +1.72DukeEngy 39472 86.78 -.22eBay 73268 54.25 +.54EMC Cp 152308 26.83 +.40Eaton 72436 69.79 +5.39ExxonMbl 214651 92.25 +2.67Facebook 265605 75.40 +.41FedExCp 16265 172.97 +1.72FordM 475260 15.65 +.38Gap 45187 42.20 +1.02Garmin 7434 53.65 +1.05GenDynam 18851 138.95 +2.83GenElec 371092 24.47 +.26GenMills 26068 53.26 +.19GenMotors 260715 33.98 +.87GlaxoSKln 46949 44.26 +.30GoldmanS 37205 180.24 +4.75

Google A 23011 533.30 +1.10HSBC 21045 46.85 +.76Hallibrtn 237849 43.32 +1.81HarleyD 13737 63.49 +1.81Hershey 12458 104.70 +.64HewlettP 144568 37.77 +1.30HomeDp 59271 107.24 +2.81Honda 15089 31.23 -.36HonwllIntl 27229 101.27 +1.50ING 26614 13.22 +.47Intel 355938 33.70 +.05IBM 55072 158.47 +3.81Intuit 19396 90.50 +2.22JPMorgCh 186171 56.72 +1.25JohnJn 98923 102.46 +1.63Kellogg 14478 66.65 +.18KimbClk 17385 110.17 +.06Kohls 33526 62.88 +1.44Level3 45055 51.39 +1.20LillyEli 66922 70.89 -.80Lowes 50727 69.63 +1.22Macys 38383 66.07 +1.89Manulife g 29082 17.03 +.70Mattel 67051 28.07 +.16McDnlds 72745 93.92 +1.41Medtrnic 96656 74.79 +2.03Merck 113470 61.02 +.14Meritor 23290 13.37 +.44MetLife 128442 49.11 +1.25Microsoft 514069 41.60 +.32

Mondelez 52383 36.06 +.30MorgStan 143997 35.04 +.62Netflix 23291 456.92+15.86NiSource 27721 44.98 +1.07NokiaCp 104356 7.87 +.27NorflkSo 27340 107.27 +3.24NorthropG 20082 160.48 +1.29Novartis 12839 97.41 -.24OfficeDpt 514895 9.28 +1.65Oracle 125131 43.04 +.36ParkerHan 10794 121.25 +1.61Penney 104704 7.56 +.13PepsiCo 49903 96.20 +.87PetSmart 14627 82.45 +.26Pfizer 323381 32.02 +.37PhilipMor 40495 82.24 +.61Phillips66 65864 74.88 +2.08PwShs QQQ 281050 102.96 +.98Priceline 8636 1037.55 +24.52Prudentl 35364 80.09 +1.97PulteGrp 67393 21.09 +.53Qualcom 157734 66.96 +1.43RiteAid 161622 7.29 +.24RD Shell 83267 67.00 +4.06Schwab 101882 27.62 +1.02SearsHldgs 5136 32.85 +.88Sherwin 8943 273.57 +.71SiriusXM 401206 3.64 +.03SonyCp 20316 23.39 +.06StanBlkDk 15074 96.48 +.94

VolNAMe (100s) CloSe CHG

VolNAMe (100s) CloSe CHG

VolNAMe (100s) CloSe CHG

VolNAMe (100s) CloSe CHG

VolNAMe (100s) CloSe CHG

Widely Held StockS

top 100 FundSNAMe NAV CHG NAMe NAV CHG NAMe NAV CHG NAMe NAV CHG NAMe NAV CHGGlobAlcI 20.18 +.15StrIncIns 10.18 ...DFAEmMkCrEqI 19.47 +.25EmMktValI 26.18 +.44USLgValI 33.52 +.66Dodge & CoxBal 101.24 +1.12Income 13.92 -.03IntlStk 42.96 +.72Stock 176.58 +3.08FPACres d 33.60 +.28FidelityBal 22.87 +.20Contra 98.53 +1.07ContraK 98.46 +1.07FrdmK2020 14.39 +.11FrdmK2030 15.29 +.17GrowCo 132.82 +.94GrthCmpK 132.66 +.94LowPrStkK d 49.97 +.80LowPriStk d 50.01 +.80Magellan 92.30 +1.21

Puritan 21.56 +.17TotalBd 10.82 -.03Fidelity Spartan500IdxAdvtg 72.62 +1.04500IdxInstl 72.62 +1.04TotMktIdAg d 59.79 +.88First eagleGlbA m 53.44 +.35FrankTemp-FranklinIncome C m 2.43 +.03IncomeA m 2.41 +.03FrankTemp-TempletonGlBondA m 12.47 +.09GlBondAdv 12.43 +.10HarborCapApInst 59.58 +.76IntlInstl 65.46 ...loomis SaylesBdInstl 14.74 +.06MFSValueI 34.80 +.55Metropolitan westTotRetBdI 11.05 -.04

TotRtBd b 11.05 -.04oakmarkEqIncI 31.87 +.33Intl I 23.92 +.39Oakmark I 65.41 +.98oppenheimerDevMktY 35.24 +.37PIMCoAllAssetI 11.69 ...IncomeInl 12.27 ...TotRetA m 10.87 -.04TotRetAdm b 10.87 -.04TotRetIs 10.87 -.04SchwabS&P500Sel d 32.05 +.46T Rowe PriceBlChpGr 68.54 +.69CapApprec 26.39 +.24EqIndex d 55.28 +.79EqtyInc 32.59 +.59GrowStk 52.76 +.49MidCpGr 75.92 +1.09NewHoriz 44.26 +.65NewIncome 9.72 -.03

R2025 15.89 +.15Rtmt2020 20.94 +.18Rtmt2030 23.28 +.24Value 34.19 +.48Vanguard500Adml 189.27 +2.69500Inv 189.25 +2.69BalIdxAdm 29.87 +.21BdMktInstPls 11.04 -.05DivGr 23.05 +.30ExtdMktIdxIP 165.40 +2.79GNMAAdml 10.88 -.01GrthIdAdm 54.11 +.69HltCrAdml 91.62 +.05ITGradeAd 10.01 -.04InstIdxI 188.06 +2.68InstPlus 188.08 +2.68InstTStPl 46.74 +.69IntlStkIdxAdm 26.74 +.40IntlStkIdxI 106.93 +1.60IntlStkIdxIPls 106.95 +1.60MidCpAdml 153.89 +2.42MuIntAdml 14.42 -.03MuLtdAdml 11.11 -.01

PrmcpAdml 106.57 +1.00REITIdxAd 123.41 +1.03STGradeAd 10.72 -.01SmCpIdAdm 56.19 +1.01Star 24.86 +.17TgtRe2015 15.48 +.10TgtRe2020 28.79 +.21TgtRe2030 29.34 +.30TgtRe2035 18.00 +.21TgtRe2040 30.02 +.39TgtRe2045 18.81 +.24Tgtet2025 16.71 +.15TlIntlBdIdxInv 10.78 -.01TotBdAdml 11.04 -.05TotBdInst 11.04 -.05TotIntl 15.99 +.24TotStIAdm 51.53 +.76TotStIIns 51.54 +.76TotStIdx 51.51 +.76WellsIAdm 62.67 +.12Welltn 39.28 +.31WelltnAdm 67.83 +.52WndsIIAdm 65.63 +1.06WndsrII 36.99 +.60

Fund notes: b-Fee covering market costs is paid from fund assets. m-Multiple fees are charged, usually a marketing fee and either a sales or redemption fee. x-fund paid a distribution during the week.

Stock notes:d - new intraday 52-week low n-stockwasanewissueinthelastyear-the52-weekhighandlowfiguresarecalculatedfromtheirstartdates - stock has split, increasing outstanding shares by at least 20 percent within the last year u-new intraday 52-week high v - Trading halted on primary market vj - company in bankruptcy, receivership or being reorganized under the bankruptcy law - this appears in front of the name

Staples 347300 19.01 +1.87Starbucks 44866 88.49 +.82Steelcse 4654 17.80 +.63TD Ameritr 40449 34.34 +1.64TJX 24699 67.30 +1.43TRWAuto 12692 102.81 +.31Target 48851 75.87 +1.62Taubmn 4278 82.50 +1.22TexInst 57337 54.44 +.953M Co 25871 165.94 +1.52TimeWarn 46979 80.33 +1.74TootsieR 1158 31.50 +.07Total SA 22351 55.46 +1.70Toyota 4541 131.10 +.01UPS B 55357 100.57 +.44US Bancrp 86997 43.28 +.55UtdTech 44148 118.89 +2.31UtdhlthGp 41381 107.81 +.52ValeroE 103994 54.38 -.06VerizonCm 211593 47.83 +.85Vodafone 31534 35.91 +.73WalMart 81598 86.19 +.48WalgBoots 27837 74.79 -.10WellsFargo 199923 53.45 +.64Wendys Co 147793 11.31 +.90Xerox 109040 13.43 +.05Yahoo 166446 44.70 +.01YumBrnds 32984 73.61 +.88

4,200

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5,000

A S O N D J

4,560

4,680

4,800Nasdaq compositeClose: 4,727.74Change: 51.05 (1.1%)

10 DAYS

1,850

1,900

1,950

2,000

2,050

2,100

A S O N D J

1,960

2,020

2,080S&P 500Close: 2,050.03Change: 29.18 (1.4%)

10 DAYS

AMGYacktmanSvc d 24.54 +.31American FundsAMCAPA m 28.14 +.34AmBalA m 24.85 +.22BondA m 13.02 -.05CapIncBuA m 60.85 +.63CpWldGrIA m 47.15 +.63EurPacGrA m 48.41 +.46FnInvA m 52.21 +.76GrthAmA m 43.07 +.48IncAmerA m 21.83 +.24InvCoAmA m 37.38 +.55MutualA m 37.13 +.51NewPerspA m 36.78 +.35SmCpWldA m 45.71 +.57WAMutInvA m 40.79 +.64ArtisanIntl d 30.78 +.22BlackRockEqDivI 24.56 +.36GlobAlcA m 20.07 +.14GlobAlcC m 18.44 +.13

NAMe NAV CHG

CONSUMER SAVINGS AND LOANS Rates as of Feb. 3, 2015

Banks, savings & loans

Money market savings

Min. Deposit APY

CDs Less than 1 to More than 1 year 3 years 3 yearsMin. Min. Min Deposit APY Deposit APY Deposit APY

Home equity Fixed- Lines of term loans credit $25,000- $25,000- $49,999 $49,999 APR APR

Charter One Bank 877-242-7837 $10,000 1.11% $1,000 0.85%

10 mos.$1,000 1.25%

14 mos.$1,000 1.15%

48-53 mos. 5.49% 4.79%

Fifth Third Bank 419-259-2370 $50,000 0.30% $5,000 0.05%

11 mos.$5,000 1.00%

28 mos$5,000 2.00%

60 mos. 3.55% 3.05%

First Federal Bank Defiance 877-367-8178

$1,000 0.03% $500 0.08% 7 mos.

$500 0.75% 25 mos.

$500 1.60% 48 mos. 4.250% N/A

First Federal S&L of Delta 419-822-3131

N/A $500 0.07% 6 mos.

$500 0.15% 12 mos. N/A N/A 5.75%

FirstMerit Bank 419-843-9680 $10,000 0.40% $1,000 0.10%

6 mos.$1,000 0.85%

24 mos.$1,000 1.00%

60 mos. 6.34% 3.74%

Genoa Bank 800-592-2828 $10,000 0.10% $1,000 0.05%

182 days$1,000 0.20%

12 mos.$1,000 1.00%

60 mos. N/A 3.25%

KeyBank 800-539-2968 $25,000 0.10% $2,500 0.25%

10 mos.$10,000 1.00%

29 mos.$25,000 0.75%

48 mos. 3.49% 3.99%

Metamora State Bank 419-885-1996

$25,000 0.15% $5,000 0.10% 182 days

$10,000 0.30% 24 mos.

$1,000 1.50% 60 mos. N/A 4.25%

Union Bank 419-659-2141 $50,000 0.03% $500 0.35%

11 mos.$500 0.75%

25 mos.$1,000 2.018%

59 mos. 5.01% 2.99%

Credit unions

AP Federal C.U., Toledo 419-476-2531

$50,000 0.30% $500 0.15% 6 mos.

$500 0.55% 36 mos.

$500 0.95% 60 mos. 5.00% 3.99%

Champion C.U., Toledo 419-407-4140

$25,000 0.25% $1,000 0.10% 6 mos.

$1,000 0.40% 36 mos.

$1,000 0.50% 48 mos. 5.50% 3.25%

Co-op C.U., Toledo 419-865-3600

N/A $1,000 0.10% 6 mos.

$1,000 0.45% 24 mos.

$5,000 0.55% 48 mos. N/A N/A

Directions Credit Union, Sylvania Twp., 419-841-9838

$25,000 0.10% $500 0.10% 6 mos.

$500 0.90% 36 mos.

$500 2.00% 60 mos. 5.25% 4.25%

Jeep Country Fed. C.U., Holland 419-865-2200

$10,000 0.30% $1,000 0.25% 6 mos.

$1,000 1.00% 36 mos.

$1,000 1.15% 48 mos. 4.50% 4.00%

Maumee Valley C.U., Toledo 800-890-7931

$1,000 0.15% $500 0.15% 6 mos.

$10,000 0.60% 12 mos.

$500 1.50% 60 mos. 4.25% 4.00%

Sun Federal C.U., Maumee 419-893-2170

$75,000 0.40% $500 0.25% 6 mos.

$500 0.30% 12 mos.

$1,000 1.61% 54 mos. 3.50% 5.00%

Toledo Teamsters C.U., 419-243-7373 $5,000 0.25% $500 0.10%

6 mos.$1,000 0.25%

24 mos.$1,000 0.70%

48 mos. 5.50% N/A

Source: Financial institutionsNOTE: There may be terms and conditions to obtain the above rates, including having a savings or checking account with the institution. Also, for credit unions, conditions could include being a resident of a particular county or an employee at specified businesses.APY is annual percentage yield, and it could change during the term of deposit. APR is annual percentage rate (including interest and fees). Methods of compounding vary. N/A means not available.

BuckeyeContinued from Page B8

because we didn’t hook you upfor 14 months,” Mr. Abbassaid, drawing laughs from thecrowd gathered at one of thecompany’s South Toledo of-fices.

To honor its first customer,Buckeye presented Mr. Rob-erts with a plaque and a certifi-cate for free cable service forhimself and his church for ayear.

“How many other compa-nies, local or otherwise, canidentify their first customer?Because we all know withoutour customers we wouldn’t behere,” said Florence Buchan-nan, Buckeye’s vice presidentof competitive marketing.

Ms. Buchannan said Buck-eye plans to “surprise and de-light” all of its customersthroughout the year.

The company will hold con-tests, giveaways, and otherevents that are still beingplanned.

The first event will be Feb.18, when anyone visiting aBuckeye CableSystem cus-tomer service lobby will re-

ceive a free VOD (video on de-mand) coupon.

Fifty customers will be cho-sen at random that day to re-ceive $50 BuckeyeCableSystem gift cards, Ms.Buchannan said.

“We have a lot planned. Ourcustomers are very special andin this environment and overthe years people had a chanceto get other services but theychose to stick with us, so we’revery appreciative and we’regoing to take the entire year tocelebrate with our customers,”Ms. Buchannan said.

Tom Cole, host and commu-nity development director atBuckeye’s BCSN network, saidthe sports cable channel willcelebrate the year with its ownevents and programs.

It will heighten awareness ofcommunity programs such ascoach of the year, teacher ofthe year, and student of theyear, but also roll out somenew programs, he said.

One example is a “Day in theParks” event where BCSN willhold renaissance fairs at sevenarea parks. Half the day will bedevoted to the teaching ofsports activities, with the otherhalf focusing on arts and crafts.

Buckeye also intends to cel-

ebrate with its employees.“At Buckeye CableSystem,

our employees are our mostvaluable resource. They arethe heart of our company andthey are the source of our com-petitive advantage,” saidGretchen Carroll, company se-nior manager for talent and or-ganizational development.

Ms. Carroll said the com-pany plans to hold a gala din-ner and special days at theToledo Zoo and Toledo Speed-way for its employees later thisyear. “There will be a variety ofactivities from bowling tourna-ments to ice cream socials withsomething happening everyweek,” she said.

Mr. Abbas said when he andMr. Block recently discussedwhy the Block family createdBuckeye, the chairman said itwas because they believedthey “could do it better.”

Mr. Abbas said, “Maybethere will come a day when wecan no longer do it better but,by God, we can still do it bettertoday because we have localservice to local customers andthat’s our edge. And we’ll do itbetter.”

Contact Jon Chavez at:jchavez@theblade.com

or 419-724-6128.

SalesContinued from Page B8

Wrangler’s best-ever January.Overall, sales of the Jeep

brand were up 23 percent.January is typically a slow

month for the auto industry.Buyers have less incentive toshop, because automakers of-fer fewer deals and promotionsafter the holidays. Tax bills arelooming and refunds haven’tarrived yet. Bad weather canalso keep customers away.

This January was a big im-provement over last year,when the polar vortex causedrecord-setting cold in much ofthe country. This year’s North-east blizzard at month’s endhad no real impact on sales,said Ford’s U.S. sales analystErich Merkle.

Gas prices continued to falllast month, hitting a six-yearlow of $2.03 per gallon on Jan.26, according to the AAA autoclub. That gave consumers theconfidence to choose biggervehicles.

Trucks, vans, and SUVs wereexpected to account for 55 per-cent of sales to individual buy-ers in January, the highest per-centage since 2004, accordingto the forecasting firm LMCAutomotive. Sales of the behe-moth Cadillac Escalade andLincoln Navigator more thandoubled.

Pickup sales also correlateclosely to home construction,and new home constructionrose sharply in December.

While incentives fell 10 per-cent from December, to $2,642per vehicle, they were stillabout 4 percent higher thanlast January, according to carshopping site TrueCar.com.That trend could continue; asthe pace of growth slows, auto-makers may offer more deals

to protect their market share.Analysts expect U.S. sales to

rise this year but at a slowerpace than in recent years assales approach the record of17.3 million set in 2000. Salesrose 6 percent to 16.5 millionin 2014; they’re expected torise just 3 percent this year.

Available credit, low interestrates, stable home values, andlow gas prices are all boostingsales, said Karl Brauer, an ana-lyst with Kelley Blue Book.

“If those factors remain inplace, new vehicle sales willcontinue to rise, though a bigshift in one or more couldquickly slow things down,” Mr.Brauer said.

At GM, sales of the nine-pas-senger Chevrolet SuburbanSUV more than doubled to4,130, while Chevrolet Silver-ado pickup sales were up 25percent. GM’s sales totaled202,786 for the month.

Ford saw a 17 percent gainfor F-Series pickups as the newaluminum-bodied F-150 hitdealer lots. Ford Explorer SUVsales were up 28 percent, help-ing Ford achieve total sales of178,351.

At Toyota, Prius hybrid saleswere flat, the victim of low gasprices. But Toyota saw a 19percent gain in truck and SUVsales. Toyota sold 169,194 ve-hicles in January.

CokeContinued from Page B8

increasingly seek out sometype of functional boost fromtheir foods and drinks,whether it’s more fiber, anti-oxidants, or protein. That hasleft the door open for Cokestep into the milk category,where the differences be-tween options remain rela-tively minimal and consump-tion has been declining fordecades.

“It’s basically the premium-ization of milk,” SandyDouglas, president of Coca-Cola North America, said atan analyst conference in No-vember. If developed prop-erly, Mr. Douglas said it is thetype of product that “rainsmoney.”

Fairlife, which Coca-Colaformed in partnership withdairy cooperative Select MilkProducers in 2012, says its

milk goes through a filtrationprocess that’s akin the wayskim milk is made. Filters areused to separate the variouscomponents in milk. Then,more of the favorable compo-nents are added, while theless desirable ones are keptout.

The result is a drink thatFairlife says is lactose free andhas 50 percent more protein,30 percent more calcium, and50 percent less sugar thanregular milk.

The same process is usedmake Fairlife’s Core Power, adrink marketed to athletesthat has even more proteinand calcium than Fairlifemilk.

Sue McCloskey, who devel-oped the system used to makeFairlife with her husbandMike McCloskey, said Fairlifewil l be marketed morebroadly to women who arethe “gatekeepers” for theirfamilies’ nutritional needs.

Even while touting its nutri-

tional advantages, however,Fairlife will need to be carefulabout communicating how itsdrink is made. Jonas Feli-ciano, senior beverage analystfor market researcher Euro-monitor, noted people wantdrinks that “do something forme,” but that Fairlife’s juiced-up nutritional stats may makepeople hesitant about hownatural it is.

“They have to explain thatthis is not an abomination ofnature,” Mr. Feliciano said.

The drink, which comes ina sleek plastic bottle reminis-cent of milk cartons, hasstarted appearing on shelvesand is expected to continuerolling out nationally over thenext several weeks.

At a supermarket in India-napolis, a 52-ounce bottle ofFairlife was being sold for$4.59. By comparison, the na-tional average cost for a half-gallon of milk, which is 64ounces, is $2.18, according tothe USDA.