buddy media capabilities overview
DESCRIPTION
This presentation provides a corporate overview of Buddy Media as well as the company's capabilities.TRANSCRIPT
Buddy Media, Inc.
The future of advertising in a
social world.
• Mission: To help major brand advertisers leverage social networks
• Founders: Mike and Kass Lazerow (4th start up)• NYC headquarters with 22 employees• Launched September 2007• Premier investor syndicate ($8.2M raised to date)
» Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
» Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
Buddy Media Company Overview
Buddy Media’s Premium Client Base
• Social media is here»37% of adult internet users
and 70% of teens use social networking sites monthly
• Growth is accelerating» In 3 years, 49% of adults and
84% of teens will be on social networks
• And the revenues are real»Online social network
advertising is expected to grow from $2.1B to $4.1B in the next 3 years
»We’re targeting the $25B spent in online media!
The Opportunity
SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
• The major social networks have announced plans to open their platforms to developers
• Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users
• Pricing for branded online media will shift from impressions and clicks to engagement and custom actions
• The social media application is the new ad unit• The power in the online advertising marketplace has shifted
from seller to buyer• Every company is currently trying to figure out how to
leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
Vision
Buddy Media helps brands build and promote engaging social applications »Strategy: Buddy Media’s helps companies answer the
question “What should I build?”»Development & Management Platform: Buddy Media’s
development platform lets brands launch, manage, analyze and track campaigns
»Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine
»Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system
Strategy
Buddy Media Process
Buddy Media Dashboard
• Buddy Media serves as the brand’s advocate in the social media space»Custom application
development»Targeted online
advertising to drive engagement
»Emphasis on engagement
• Proven results with major global brands
Full-Service, Brand-Centric Approach
FedEx Launch a Package
InStyle Hollywood Hair Makeover
Bud Light Dude Application
Readers Digest Prop a Photo
Priceline Ultimate Road Trip
Contact
Michael [email protected]: 646.786.1444 | M: 646.436.2222 |
Jeff [email protected] President, Sales and Business Development P: 646.786.1414 | M: 917-523-6266 |