budget & action plan (copy)
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Social Media Costs
Hrishikesh Deshmukh
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YouTube
l In-search – an ad shows up above the YouTube search results.
l In-slate – an ad shows up in the suggested videos after your video ended.
l In-display – an ad shows up on the suggested videos beside the video you are watching.
l In-stream – an ad plays before you can watch your video.
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YouTube Ads
l Minimum cost per click: Rs 0.01l Minimum cost per 1000 Impressions: Rs 10l Minimum daily budget: Rs 500l Cost per MS: Rs 1000l Cost per 100 MS : 100000
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SlideShare.net
l Traffic in India: 15.2 Millionl Rank in India: 58
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Slideshare Plans
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LinkedIn Ads
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LinkedIn Ads
l Rs 100~125 per 1000 Impressionsl Rs 100~125 Per Clickl Cost for one Ad Rs 125 for 1000 Impressions.l Cost Per 10000 Impressions Rs 1250l Cost for 100 MS: 1,25,000
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LinkedIn Sales Mail
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Stumbleupon
l Cost per customer engagement: $0.19l Cost per 100 customer engagement: $19l Cost per microsite: $19l Cost for 100 microsites: $1900 ~ 116000
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Stumbleupon Paid Discovery
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Advertisements Approximate Cost (for 100 MS)
YouTube Ads 100000
SlideShare 15000
LinkedIn Ads 125000
Stumbleupon Paid Discovery 116000
Budget for 100 MS
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Action Plan for December
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Most Cost Effective Channel
l Slidesharel Display project/multiple projects details in the ppt format.l Highlight USPsl Can be optimized for SEOl Cost effectivel Can be integrated with mailing campaignsl Can be shared on other social media platforms
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Short Term Objectives
l Create Slideshare presentations for all the projects in a month
l Categorize projects & run campaigns for all the categories
l Optimize for SEOl Generate & Track views and leadsl Integrate presentations with mailing campaigns
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Key Metrics
l Followersl Presentationsl Presentation viewsl Number of leads generatedl Total viewsl Downloadsl Favorites
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Distribution of Tasks
l Smeetha:l Design formats for presentationl Create presentations for projects.l Create banner adsl Write a creative content
l Hrishikeshl Co-ordinate with smeetha to get presentations & banners done.l Track the performance of FB ads & presentations .l Post relevant MS links in the presentation.l Co-ordinate with mailers team to integrate presentation in mailing campaigns.
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Thank You