Tech Review: By: Janine Lim

About Buffer

●Simple & powerful social media tool●Aim to provide great customer service●Content managing & monitoring app

Buffer’s Values

● Derived from Dale Carnegie’s “How to Win Friends and Influence People”

● Continuously changing ● Transparency● Self-improvement● Listen first, then listen more

Buffer Features●Schedule, Content, Analytics

Schedule

●Creates optimal schedule to post●Manually add posting time ●“Tweriod, which looks specifically at your account and

suggests times for you to post” (Cassavoy, 2013)●New posting schedule - Premium/Business

SCHEDULE

Content

●Homepage/dashboard of tweets●Can choose to edit, delete, move or “share now”

Analytics

●Shows amount of engagement & potential ○“Analyzes overall usage of Twitter as a whole, not

just your account” (Cassavoy, 2013)○Most/least popular & all posts - premium

ANALYTICS

Strengths●Simplicity/openness●Optimal times schedule●Apps and extensions

Buffer App

Chrome Extension

Weaknesses

●Free restrictions - premium/business ●Lack of 2 way communication●Analytics

Best Practices

●Enhancement, not replacement●Use all available extensions/add-ons●Continuously check your posts!

Conclusion●Overall score: 8/10 ●Hootsuite vs. Buffer

References

● (2016). About Us - Buffer. Retrieved from https://buffer.com/about

● Allton, Mike (2013, June 4). Hootsuite vs. Buffer for the Heavyweight Championship. Retrieved from

http://www.socialmediatoday.com/content/hootsuite-vs-buffer-heavyweight-championship.

● Cassavoy, Lianne (2013, Sep. 9). Buffer Review: Time your social media posts to a tee. Retrieved from

http://www.pcworld.com/article/2048227/buffer-review-time-your-social-media-posts-to-a-tee.html#

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