build 2016 - p506 - app discovery in the windows store

#Build2016 App Discovery in the Windows Store Morgan McLean

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#Build2016

App Discoveryin the Windows StoreMorgan McLean

How Customers Discover AppsIn-Store

Suggestions Search Recommendations

ExternalDirect Links App-install Ads Campaigns

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First, make a great app

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Look GoodProduct Details PageText: title and descriptionImages: screenshot and logoLabelled in-app-purchasesRelease notes

Good ReputationPositive feedbackYou can now respond to reviews!Avoid duplicate apps

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Get Noticed

Title Keywords Notable Apps• Impacts search and

suggestions• Spell-checked in search

• Impacts store search results• Indexed by web crawlers• Make them relevant

• Displayed on the store homepage

• Displayed on MSN.com

Direct Links• Share via web, social media,

etc.

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aka.ms/hh35v4

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