build a better campaign: research, plan and integrate

Build a Better Campaign Research, Plan & Integrate Moderated by Jon McGinley Radian6 Social 2011 April 7, 11:00 – 12:00 Pacific Room, Section C

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Build a Better Campaign

Research, Plan & Integrate

Moderated by Jon McGinley

Radian6 Social 2011

April 7, 11:00 – 12:00Pacific Room, Section C

Page 2: Build a Better Campaign: Research, Plan and Integrate

Panelists

• Adam Keats, Senior Vice President, Digital Communications at Weber Shandwick

• Cat Lincoln, Founder & Principal at Clever Girls Collective

• Gemma Craven, Senior Vice President, Digital Influence at Ogilvy Public Relations Worldwide

#social2011: @jonmcginley, @akeats, @dearbadkitty, @gemsie

Page 3: Build a Better Campaign: Research, Plan and Integrate

Panel Discussion Topics

• Social Tools

• Listening Isn’t Enough

• Data and Metrics

• Integrating Data

Page 4: Build a Better Campaign: Research, Plan and Integrate

Thank You

We hope you enjoyed the panel

and had a great time with us today!

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