build a customer-centric growth engine in 3 easy steps
TRANSCRIPT
Lincoln Murphy@lincolnmurphy
Build a Customer-centric Growth Engine in 3 Easy Steps
EVERYTHING IS EASY IN MODERATION
Step 1: Define Customer Success-driven Growth
“LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR
Step 2: Create a foundation for Customer Success-driven Growth
“I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR
Ideal Customer Profile + Desired Outcome
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ULTRA! MARKETING FORMULA™
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DESIRED OUTCOME
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Step 3: Take Massive Action
GO BIG AND GO HOME (YOU CAN HAVE BOTH!)
Orchestration + Logical Intervention +
Appropriate Offer@lincolnmurphy
EFFORTLESS UPSELLING FORMULA™
LOGICAL INTERVENTION
Time Milestone Trigger@lincolnmurphy
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Add-ons Licenses or Seats Additional Capacity Services Training Internal Expansion
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APPROPRIATE OFFER
QUICKLY DOUBLE RECURRING REVENUE
Short-circuit Offer + Ascension Offer = Exponential Growth
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QUICK REVENUE DOUBLING FORMULA™
Timing Success VectorAppropriateness
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WOM ACCELERATOR METHOD™
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Timing PrescriptiveInfiltrate their Network
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EXPONENTIAL EXPANSION FRAMEWORK™
