build a mobile app for your blog or wordpress site with mobiloud
DESCRIPTION
Presentation to the London Bloggers Meetup in November 2013.TRANSCRIPT
BUILDING A MOBILE APP FOR YOUR BLOG
Wednesday November 27 201313
Pietro Saccomani13cofounder Mobiloud
wwwmobiloudcom13
pietromobiloudcom13
AGENDA1 The mobile opportunity13
2 Apps for publishers and bloggers13
3 How to build your mobile presence13
4 How to launch and promote your app13
5 Monetisation - turn app users into revenue13
6 Mobiloud - build your own app
HOW BIG IS MOBILE
12bn mobile Internet users(233bn Internet users)
Source Trinity Digital Marketing 2013
SMARTPHONE PENETRATION
201120122013
Source Google 2013
A MULTI-SCREEN WORLD
Source Google 2013
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
AGENDA1 The mobile opportunity13
2 Apps for publishers and bloggers13
3 How to build your mobile presence13
4 How to launch and promote your app13
5 Monetisation - turn app users into revenue13
6 Mobiloud - build your own app
HOW BIG IS MOBILE
12bn mobile Internet users(233bn Internet users)
Source Trinity Digital Marketing 2013
SMARTPHONE PENETRATION
201120122013
Source Google 2013
A MULTI-SCREEN WORLD
Source Google 2013
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
HOW BIG IS MOBILE
12bn mobile Internet users(233bn Internet users)
Source Trinity Digital Marketing 2013
SMARTPHONE PENETRATION
201120122013
Source Google 2013
A MULTI-SCREEN WORLD
Source Google 2013
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
12bn mobile Internet users(233bn Internet users)
Source Trinity Digital Marketing 2013
SMARTPHONE PENETRATION
201120122013
Source Google 2013
A MULTI-SCREEN WORLD
Source Google 2013
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
SMARTPHONE PENETRATION
201120122013
Source Google 2013
A MULTI-SCREEN WORLD
Source Google 2013
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
A MULTI-SCREEN WORLD
Source Google 2013
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
WHEN DO WE USE IT
Source Comscore 2013
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
MOBILE FIRST
ldquo31 consider mobile their primary way to access the webrdquo
Pew Internet USA Cell Internet Use 2012
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
WHAT DO PEOPLE DO ON MOBILE
Source Microsoft 2013
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
80 OF TIME SPENT ON APPS
Recent research shows mobile users spend 80 of their time on these devices using APPS and only a 20 of time spent on the browser
Source Flurry Comscore NetMarketShare 2013
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
APPS FOR PUBLISHERS AND BLOGGERS
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Source Flurry Analytics
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
USE OF NEWS APPS ON THE RISE
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Source Reynolds Journalism Institute and Digital Publishing Alliance 2013
Niche news is the mostpopular category
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
RSS NEVER TOOK OFF
200513 13 13 200713 13 200913 13 13 201113 13 13 2013
Source Google Trends
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
EMAIL OVERLOAD
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
DIRECT COMMUNICATIONS CHANNEL
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
PUSH NOTIFICATIONS
ldquo30-60 open ratesrdquo
Source Xtify
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
PUSH BEST PRACTICES
bull Give users control of what they receive and when13bull Make sure the content is informative or entertaining13bull Make it relevant to the userrsquos context
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
HOW TO BUILD YOUR MOBILE PRESENCE
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
OPTIONS
Native app Hybrid app Web app Responsive
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
COMPARISONNative Web
Speed
User experience (native feel)
Offline access
Push notifications
In-app purchase
Distribution
Generally more expensive
Cross platform
Easier updates
No approval required
Device features (ie sensors)
No Apple tax
Cheaper but web apps require extensive optimisation
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
WHICH PLATFORM
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
THE RISE OF ANDROID
Source Flurry Analytics 2013
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
TOTAL TIME IN APPS
Source Flurry Analytics 2013
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
ANDROID FRAGMENTATION
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
AVERAGE PRICE OF AN APP
Source Flurry Analytics 2013
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
HOW TO LAUNCH AND PROMOTE YOUR APP
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
BUILD A BETALAUNCH LIST
Start early on
Use Mailchimp Launchrock or Kick Off Labs
Use for beta testing
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
CREATE A VIDEO TEASER
Short (60sec)
jewelbeatcom
Professional soundvideo
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
CREATE A LANDING PAGE
Pagesite
Screenshots
Call to action
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
LEVERAGE YOUR BLOGSITE
Official badges
Sidebar icons
Sidebar banner
Post banner
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
USE SMART BANNERS
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
OPTIMISE APP STORE PROFILE
Icon
Description
Screenshots
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
KEYWORDS
SEO
Not about the position
App description doesnrsquot matter
Focus on finding keywords with little competition
Check out appcodescom
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
INTRO TO APP MONETISATION amp
MOBILE ADVERTISINGAndrea Ottolina
Founder at Pixelinlove amp Flubber Media pixelinlove
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
A little about our AppsiTorchbull 17M downloads so far 500k+ active users daily bull Top Utility App in 20+ country bull Average 45 star reviews
ZenViewbull 200k downloads so far bull Featured in ldquoTop 50 must have iPad appsrdquo on
Time Magazine Online
Stickers Litebull 150k downloads so far bull 17M photos taken
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Sohellip you have a shiny new App now what
bull Make it premium - Paid app
bull Make it freemium - IAP (in-app purchase)
bull Banner Advertising
bull Affiliate Marketing
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Premium Freemium
bull Premium model - selling ldquothe old fashion wayrdquo
bull Freemium model - a well designed freemium game can generate an insane amount of revenue (Candy Crush Saga $23M A DAY)
bull Buthellip you need a game and a very good one )
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
What if your App is not a game
bull You can display ads
bull You can promote goods and services thanks to affiliate networks
bull You can always charge for premium content (or to remove ads)
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Mobile Ads - Glossarybull Ad Network - company that connects advertisers with
publishers
bull Requests - number of requests that your app sends to Ad Networks
bull Impressions - number of ads actually displayed in your app
bull Fill-rate - the percentage of ad requests that are filled with ads
bull eCPM - effective Cost per Mille (earningsimpression) 1000
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Mobile Ads - Examplebull Usually it sits on top of your
content and doesnrsquot scroll with the page
bull You can target the ad to your audience by using relevant keywords (ex ldquoAround Merdquo)
bull On average they perform better than desktopweb equivalent solutions
bull Different formats available (banner interstitial offer walls)
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Mobile Ads - Networks
bull Different Networks available
bull Fill-rate and eCPM may vary greatly also on a country-by-country basis
bull Best strategy is to use at least 3 or 4 networks and prioritise them based on eCPM
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
Mobile Ads - Why is good for you
bull Good for content based apps more revenue generated by returning users
bull Ad supported apps are usually free and therefore users are more likely to download them
bull Mobile Advertising is still in its infancy itrsquos growing and evolving very fast
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
WORDPRESS IS BECOMING THE STANDARD
Wordpress penetration
0
6
11
17
22
2010 2011 2012 20131 2 2 22 3 3 3
1215
17
20
WordPress Joomla Drupal
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
PROBLEM BUILDING AN APP IS STILL EXPENSIVE AND TIME
CONSUMING
bull App development cost minimum for a simple app is pound500013
bull Average development times 8-10 weeks
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
BUILD A MOBILE APP IN MINUTES
bull Apps are customised online in 3 easy steps less then 5 minutes13
bull Content comes directly from WordPress or your existing CMS (via RSS)13
bull Native fast applications built for iPhone iPad and Android
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
WITH YOUR BRAND
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
NATIVE + HTML
Native app Hybrid app Web app Responsive
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
ADVANTAGES
Native app UX and performance
Focus on online publishers
Speed and ease of use
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
SIMPLE PLANS
Publisher
iPhone and iPad app
Android app
Unlimited push notifications
Analytics
Professional
iPhone and iPad app
Monetisation
Custom
We can accomodate your requests for any functionality you need
Unlimited push notifications
Analytics
Monetisation
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
GREAT FEEDBACK
They left no stone unturned in making our mobile app perfect It has been a pleasure working with themrdquo13
Paul Andrew Founder of Speckyboy Magazine
ldquoI had previously worked with four different mobile app developers and none of them were able to get the job done for me the way I wanted it It took just two days for Mobiloud
to get my wordpress website into an iPhone App
Nick Coffey The Cardinal Connect13
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
LIVE DEMO
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US
HELLOMOBILOUDCOM13
WWWMOBILOUDCOM
CONTACT US