DIGITAL TRANSFORMATION IN 2015 Building a Mobile Foundation to Drive Digital Transformation

#PerficientDigital

facebook.com/perficient twitter.com/PRFT_Transformlinkedin.com/company/perficient

2#PerficientDigital

PERFICIENT PROFILE

Leading IT management consultancy in US

~90% repeat business rate

Own the sweet spot between mega firms and boutiques

Addressing a ~$200 billion market

Strong revenue, EBITDA and profitability since startup

Proven M&A success

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PERFICIENT PROFILEFounded in 1997

Public, NASDAQ: PRFT

2014 revenue $456 million

Major market locations:

Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati,

Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis,

Lafayette, Milwaukee, Minneapolis, New York City, Northern California,

Oxford (UK), Southern California, St. Louis, Toronto

Global delivery centers in China and India

>2,600 colleagues

Dedicated solution practices

~90% repeat business rate

Alliance partnerships with major technology vendors

Multiple vendor/industry technology and growth awards

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INDUSTRIES Healthcare

Financial Services

Life Sciences

Retail & Consumer Goods

Automotive & Transportation

High Tech

Telecom

Energy & Utilities

Manufacturing

Media & Entertainment

PORTALPortal Frameworks

SearchSecurityWeb AnalyticsWeb Content Management

Social & CollaborationMobilityExperience Design

INTEGRATIONIntegration Frameworks

Cloud ArchitectureReference Architecture

Application IntegrationEnterprise Application IntegrationService Oriented Architecture

Process & Content IntegrationBusiness Process ManagementComplex Event ProcessingRules Engines

DATA & CONTENTBusiness Analytics

Business IntelligencePredictive AnalyticsReporting

Structured Data ManagementData Integration, Quality & GovernanceEnterprise Data WarehouseMaster Data ManagementProduct & Information Management

Unstructured Data ManagementBig DataContent IntelligenceContent Management

Enterprise Search

CUSTOMER EXPERIENCECustomer 360

Multi Channel EnablementRelationship ManagementSocial Engagement

CommerceMarketing Strategy ImplementationOrder ManagementSupply Chain ManagementService & SupportManaged Hosting

Sales & Service SupportCustomer Service, Sales Force Automation

Experience DesignStrategic Roadmaps & Envision Workshops User Research & Metrics AnalysisCreative & Interaction DesignCustom & Responsive UI Development

Digital MarketingSearch Engine MarketingOnline AdvertisingContent StrategyConversion Optimization

Management Consulting

BUSINESS OPERATIONSCorporate Performance Management

Budgeting, Forecasting & PlanningBusiness Analysis & Predictive Analytics

Enterprise Business SolutionsOracle EBSVertex Tax Solutions

Human Resource SolutionsEmployee Portals Human Resource ManagementTalent Management

Enterprise Social PlatformsSocial StrategyLync Unified CommunicationsOffice 365

Management Consulting

OUR SOLUTIONS PORTFOLIO

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PRESENTERS

SEAN WRIGHTDirector

Innovation Technology & Strategy

MICHAEL PORTERManaging Principal

Strategic Advisors Team

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THE CHALLENGE

Rising Consumer

Expectations

Amazon, Zappos, Facebook,

Apple, et al are redefining

service, speed and ease-of-use

Continual

Connectivity

Adoption of digital channels

is driving demand for choice

and connectedness

Organizational

Velocity Wins

Tech lowers barriers to entry

and increases speed; slow

response invites disruption

Abundance of

Consumer Data

Requires competency in

turning complex data into

business insight

7#PerficientDigital

Digital has transformed the ways in

which customers discover, explore,

buy, and engage … By 2017, digital

touch points like mobile devices will

influence 50% of U.S. retail sales, and

10% of all sales will be online.

- Forrester

“

“

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Question 1 Goes Here (confirm w/ Mike P/Sean)

On your site(s), what percentage of customers come from mobile (smartphones and tablets)

1. Less than 20%2. 20%-40%3. 40%-60%4. 60% +5. Don’t’ know

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THE PLANET IS GETTING SMARTER

2.5 Quintillionbytes of new data generated daily

96% of GenYhave joined

a social network

9.6 Billionconnected devices

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NEW TECHNOLOGIES PRESENT OPPORTUNITIES FOR BUSINESS

Social

Cloud

Mobile

Business

Customers • Partners • Employees

Internet of Things

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UNDERSTANDING MOBILE TRENDS

Mobile is primary91% of mobile users keep their device within reach

100% of the time

Insights from mobile data provide new

opportunities 75% of mobile shoppers

take action after receiving location-based

messages

Mobile is about transacting96% year to year increase in mobile Cyber

Monday sales between 2012 and 2011

Mobile must create a continuous brand

experience90% of users use multiple screens as channels come

together to create

integrated experiences

Mobile enables the Internet of Things

Global machine-to-machine connections will increase

from 2 billion in 2011 to 18 billion at the end of 2022

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• A rich and high-quality user interface

• Useful features to integrate into everyday activities

• Measurable rewards, monetary or otherwise (i.e. Gamification)

• Security of private information

• Use on any platform

WHAT USERS WANT

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• Stick to native user interfaces

• Create a solution to simplify a task

• Provide fresh and up-to-date content

• Connect the users to the business through loyalty programs

• Make the solution cross-platform

• Utilize powerful architecture and web services to drive business logic

and ensure secure data

HOW DO WE GIVE THE USERS WHAT THEY WANT?

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• Utilize the application to market ideas and drive revenue

• Build brand loyalty

• Do more with fewer people

• Generate feedback and analytics from a wider base of users

HOW DO WE ADD VALUE FOR THE BUSINESS?

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Partner API’s

Mobile Platform

Stra

tegy

&D

esi

gnSe

rvic

es

Cloud & Managed Services

Devices Network Servers

Deve

lop

me

nt &

Inte

gration

Service

s

Management AnalyticsSecurity

Enterprise APIs

Source System & Data

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MOBILE APPLICATION LIFE CYCLE

Scan & Certify

Instrument

Test

IntegrateObtain Insight

Manage

Deploy

Design & Develop

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• Microservices vs. SOA

• Consistent and intuitive API design

• Published, reusable APIs

• Leverage SOA investments

• Lightweight API governance Developer community portal

• Protocol mediation – Web Services to REST/JSON

• Security handshakes

• API monitoring

• API traffic throttling

MOBILE CONNECTIVITY – WEB APIs

#PerficientDigital

#PerficientDigital 18

MOBILE WEB SOLUTIONFOR CLIENTS WHO NEED TO:

Quickly develop and deploy a high quality mobile experience

Support a mobile presence without the need for an application

A MOBILE WEB PLATFORM OFFERS:• Shortest path to a mobile presence

• Support for multiple platforms

• Seamless integration with existing web services and features

KEY TECHNOLOGIES:• HTML/JavaScript/CSS

• jQuery/jQuery Mobile

• Bootstrap

#PerficientDigital 19

NATIVE SOLUTIONFOR CLIENTS WHO NEED TO:

Develop and deploy high-quality mobile apps for specific platforms

Seamlessly connect rich mobile applications to enterprise data and services

A NATIVE PLATFORM OFFERS:• Pixel-perfect user interface

• Complete access to device sensors and data

• Tools for automated builds and deployments

• Faster debugging through built-in tools

• Easy connectivity to existing data & services for mobile usage

KEY TECHNOLOGIES:• Xcode

• Android Studio

• Visual Studio

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HYBRID SOLUTIONFOR CLIENTS WHO NEED TO:

Quickly develop and deploy high-quality mobile apps across multiple platforms

Seamlessly connect rich mobile applications to enterprise data and services

A HYBRID PLATFORM OFFERS:• One code base

• Support for multiple platforms

• Tools for automated builds and deployments

• Easy connectivity to existing data & services for mobile usage

KEY TECHNOLOGIES:• IBM MobileFirst

• Apache Cordova

• Xamarin

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BEST PRACTICES

• Create your mobile strategy, which must include web and apps

• Set up a continuous integration/testing process for velocity

• Architect correctly from the beginning

• Set up your enterprise API infrastructure

• Don’t forget analytics; plan to invest

• Remember that mobile is important to more than your customer

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Question 2 Goes Here

What is your strategy/goal to provide mobile to customers? (check all that apply)

1. Responsive design/mobile web2. Hybrid apps3. Native apps

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Question 3 Goes Here

Of the best practices we discussed, which ones do you have the most experience as a company? (check all that apply)

1. Web & apps mobile strategy

2. Continuous integration-testing

3. Architect correct from the start

4. Enterprise API infrastructure

5. Analytics

6. Mobile for more than customers

#PerficientDigital 24

QUESTIONS?Please submit your questions in the chat box.

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FOLLOW US ONLINE• Perficient.com/SocialMedia

• Facebook.com/Perficient

• Twitter.com/PRFT_Transform

• Blogs.perficient.com/digitaltransformation/

Next up: Harness the Power of Your Digital Marketing Tool BoxApril 15 | 1:00 PM CTbit.ly/DTWebinar4

#PerficientDigital 26

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