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Build a Solid Foundation for Agile IT

Westin Mis sion Hills Re sort and SpaRancho Mirage, California

June 6-8, 2004

Photo by Lyndon Lloyd

Secure your spot at this exclusive event today

Call 800-848-5523www.enterprise-architect.net/

summit

Real-World Topics:

• Top-down and bottom-up methodologies

• Justify the cost of architecture initiatives

• Strategies for service-oriented architectures

• Peer learning with real-world case studies

• Actionable plans for implementing EA

• Lessons learned from the federal enterprise

• Tracks for strategic technology and architectural practice

Featured Speakers

Chris Barlow, McKinsey & Company

Michael Daconta, McDonald Bradley

Pat Helland, Microsoft

Grant Larson,IBM

Vinu Sundarsen,Collation

Ron Schmelzer, ZapThink

New! Workshops, Best Practices Track,

Whiteboard Invitational, Birds of a Feather, and More

Sponsored by

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Register by April 28 SAVE $100

Call 800-848-5523www.enterprise-architect.net/summit

Westin Mission Hills Resort and Spa, Rancho Mirage, CA • June 6-8, 2004 3

Business-aligned IT architecture must provide the ability to sense changes in the environment and respond quickly with reconfi gured systems. To provide that kind of agility, IT needs a solid foundation of standards-based enterprise software and a library of reusable enterprise assets.

The technologies and methodologies to make agile IT possible are the subject of Enterprise Architect Summit 2004, the only conference that combines enterprise technology directions with a focus on architectural discipline. Those two facets, refl ected in our tracks for Strategy and Best Practices, provide a complete prescription for enterprise architecture—both what to do and how to do it.

We’ve added all kinds of new features to this second meeting of the EA Summit. Three in-depth workshops provide hands-on learning opportunities in .NET and J2EE enterprise architecture, and on services-oriented architectures. The Whiteboard Invitational brings to life a popular feature from Enterprise Architect Magazine, in which fi ve forward-thinking CTOs give their take on advanced architectural concepts.

We also have a strong program of implementation case studies, with four organizations from key industry sectors presenting on their enterprise architecture projects and initiatives. Also new are four birds of a feather sessions covering special interests from government EA and to EA in the organization.

Of course, you can also expect to hear the unexpected from four keynote speakers, some still to be announced.

We’ve packed a lot into Enterprise Architect Summit 2004 because there is a lot for enterprise archi-tects to learn and share. Come to our beautiful conference location for three days of challenging ideas, in-depth learning, and peer interaction. It’s your community. I hope to see you in Rancho Mirage.

Dan RubyEA Summit Conference Chair

Dan Ruby is editorial director of FTP’s Enterprise Group and Dan Ruby is editorial director of FTP’s Enterprise Group and the editor-in-chief of Enterprise Architect Magazine. He has been the editor of Knowledge Management, NeXT-World, New Media, and MacWeek.


Enterprise Architect Summit and Enterprise Architect Magazine are trademarks of Fawcette Technical Publications, Inc. All other trademarks are property of their respective owners.

Dan Ruby is editorial director of FTP’s Enterprise Group and Register by April 28Save $100

www.enterprise-architect.net/summitor Call 800-848-5523

Who Should Attend?The role of the Enterprise Architect is emerging as one of the most key—if not the most key—in ensuring tech-nology meets business goals. You are responsible for choosing platforms, new technologies, and strategies for integration and interoperability. And whether your title is chief architect, strategic architect, software architect, network architect, or enterprise architect, this Summit will improve your strategies and clarify best practices for more effectiveness in the workplace.

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Sponsors

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Strategy Track with Featured AnalystsApply strategic technologies for business-aligned IT. This track examines evolving directions in technology that will impact architectural decisions today and ripple through the enterprise for years to come. Sharp insights from four featured analysts will shape the direction of the eight sessions.

The Analysts

Peter O’Kelly, Burton Group; Thomas Murphy, Meta Group; Ron Schmelzer, ZapThink; TBA, Gartner

NEW! Best Practices TrackImplement a successful EA discipline in your organi-zation. This track explores leading-edge architectural methodologies and technology applications that form the foundation for an agile enterprise.

Case StudiesEA Summit will be rich with user perspective. A series of four case studies from companies in key industries sur-veys the range and results of enterprise architecture proj-ects and initiatives. Featuring: Martin Brodbeck, Pfizer; Eric Dungan and Chris Evans, Best Buy; Jeff Tyree and Art Akerman, Capital One; Bram van der Ploeg, NetJets.

Birds of a FeatherFacilitated birds-of-a-feather sessions allow attendees to network around their shared interests. BOF session top-ics include federal EA, the architect in the organization, software architecture, and service-oriented architec-ture, and will be facilitated by industry leaders such as Richard Murphy, Blueprint Technologies; Janaki Akella, McKinsey & Co.; Tom Pardee, WWISA; Peter Varhol, Java Pro Magazine.

NEW! EA Whiteboard InvitationalJoin five CTOs as they take a 10-minute turn at the whiteboard explaining an advanced architectural concept. A panel of judges will score each presenta-tion for clarity, originality, and significance to enterprise architecture. Featuring: John McDowall, Grand Central Communications; Toufic Boubez, Layer 7 Technologies; Dave Hollander, Contivo; Mark O’Neill, Vordel.


At-a-Glance

Best Practices for .NET Enterprise ArchitectureKeith Pleas, Guided DesignThis workshop shows architects how to design, build, and manage a service oriented architecture using the Microsoft .NET platform that also interoperate with J2EE. Both applications and operations infrastructure will be explored at conceptual and logical levels and architects will learn what functional and non-functional requirements can be met by Microsoft’s .NET Framework, Windows platform, and ap-propriate application integration services. Also presented will be Microsoft’s rapidly emerging prescriptive design patterns and operational practices guidance covering such important topics as performance, security, and J2EE integration.

ZapThink’s Road Map to SOA AdoptionRon Schmelzer and Jason Bloomberg, ZapThinkCompanies seeking to implement IT infrastructures that enable business agility have found that service-oriented architectures (SOA) based on Web services provide a cost-effective approach. This workshop provides com-panies of all sizes and industries with a detailed plan for SOA adoption, including the steps and phases by which companies can move from today’s brittle infrastructures to loosely-coupled asynchronous applications and systems. The session covers concepts in point-to-point Web services implementations for integration; securing, managing, and adding process layers to these services; implementing registries and management for loose coupling; moving to asynchronous invocations for greater reliability; and con-cepts in virtualization, grid computing, and more.

Best Practices for J2EE Architecture and DesignPeter Varhol, contributing editor Java Pro MagazineThis workshop provides architects with fundamental principles for designing and building service-oriented architectures that stand the test of time in the enterprise. It will focus on J2EE design principles, with an emphasis on identifying and correcting poor or inefficient designs. It will look at the use of patterns in application design, and how to make patterns bullet-proof by testing and evaluating their implementation throughout the application lifecycle, and use that information to make corrections to pattern libraries. Participants will also look at patterns for creating secure application architectures within the SOA, and inte-grating Java and .NET services together in a single SOA.

Pre-Conference Workshops

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Register by April 28 SAVE $100 5Westin Mission Hills Resort and Spa, Rancho Mirage, CA • June 6-8, 2004

Keynotes and Featured Sessions

Setting the Agenda: Top Issues in EAEnterprise architects from innovative IT organizations will rate the most important challenges and opportunities for enterprise architecture in 2004.

Participants include Martin Brodbeck, Pfizer, Eric Dungan, Best Buy, Jeff Tyree, Capital One, Boris Lublinsky, CAN, James McGovern, The Hartford, Moderator: Dan Ruby

Metropolis–a Metaphor for the Evolution of ITPat Helland, Architect, .NET Enterprise Architecture Team, Microsoft

What can IT learn from the history of our cities? This talk will examine the changes that occurred in independent and largely disconnected cities as they were rapidly connected by railroads causing dramatic shifts in standardization, manufacturing, and retail. Extending the metaphor, we can com-pare factories with applications, transportation with inter-application communication, manufactured goods with structured data, retail with business process, urban infrastructure with IT infrastructure, and city government with IT governance. From green field to industry to urban blight, where do we go from here? This analogy offers some interesting insight into where we are going in information technology and a framework to understand the current trend towards service oriented architectures and Web services in our enterprise customers.

Solving Real-World IT Architectural IssuesCross the abyss to an IT architecture that is strategically focused, value-orient-ed, and responsive to change. Join Chris Barlow, David Marks and Janaki Akella of McKinsey & Company for this engaging talk.

Networking EventsEAS ClassicJust a short drive from downtown Palm Springs, the Westin Mission Hills Resort was named one of the top 75 golf resorts in the U.S. by Golf Digest magazine. Superb golf is available at two championship courses, and can be part of your experience as an Enterprise Architect attendee. Join your fellow attendees, spon-sors and speakers during the pre-event golf tournament on Sunday, June 6.

Networking ReceptionUnwind from your trip into Palm Springs, or relax after a day out on the golf course. The Enterprise Architect Summit starts on Sunday, June 6 with an evening of cocktails and hors d’oeuvres and prime networking opportunities for all Summit participants.

James McGovern

Pat Helland

Chris Barlow

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Whiteboard InvitationalMonday, June 7 at 8 p.m.Enterprise Architect Summit 2004 also features the premiere EA Whiteboard Invitational. This event will showcase several chief technology officers from leading vendor organizations competing to present the most compelling ad-vanced concept in information technology architecture. Each CTO will have 15 minutes to diagram and describe an important architectural concept. You, the audience will vote to select two finalists, who will face off with a follow-up presentation in a final round.

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2IDE

WSClient

SOAPPolicy

ApplicationPoint

1WSDL

SOAPPolicyStore

Policy

Policy

Policy

PolicyEnforcementPoint (PEP) WSDL

Policy

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WebService

API

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Policy Mechanism for Secure Web Services

John McDowall Mark O’NeillChris Keene

Participants include John McDowall, Grand Central, Dave Hollander, Contivo, Toufic Boubez, Layer 7, Mark O’Neill, Vordel, Doron Sherman, Collaxa, Chris Keene, Persistence

Winners will be announced on Tuesday, June 8 at 3 p.m.

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Best Practices Leading-edge architectural methodologies and technology applications

Managing Architecture: Lessons for the Real World

Cross the abyss to an IT architecture that is strategically focused, value-oriented, and responsive to change. This session provides a framework for developing end-state architecture, and suggests alternative approaches for getting from here to there. Architectural methods and strategies are illustrated with real-world examples from leading McKinsey clients.

Chris Barlow is a partner in the business technology offi ce of McKinsey & Co.

Managing EA Artifacts and Assets

By adding an asset-centric approach to governance of enterprise architecture artifacts, IT organizations can more quickly achieve the benefi ts of their EA program. This session will focus on best practices for design, development, and management of software assets to help organizations implement an EA initiative. Key concepts of asset-based development and expanding software asset management enterprise-wide will be examined.

Charles Stack is founder and CEO of Flashline. Grant Larsen is director of reuse strategies for IBM Rational.

Case Studies: Pfi zer & Capital One

Capital One’s fi ve-stage process for system evolution focuses on architecture deliverables that yield business value in cost and time-to-market reduction and game-changing capabilities.

Art Akerman and Jeff Tyree are enterprise architects at Capital One.

Pfi zer’s enterprise-wide SOA establishes a foundation for next generation infrastructure. allowing business units to be more agile moving forward.

Martin Brodbeck is director of applicaiton architecture at Pfi zer Global Pharmaceuticals.

Unifying Data, Documents, and Processes

Despite the similarities between data and documents, it is common today to have completely different systems and business processes dealing with data and document processing. This leads to duplicated infrastructure, misaligned knowledge, and unwieldy business processes. Implementation of a process-centric SOA leads to a robust enterprise architecture in which document-style semantic service methods interfaces can be created.

Boris Lublinsky is an enterprise architect with CNA Financial Services.

You asked for it and we’ve delivered!

Enterprise Architect Summit 2004 dives into more how-to sessions and case studies that illustrate

practical application for an agile IT.

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Sessions on Monday, June 7

StrategyTechnology directions that impact architectural decisions

The Semantic Web in the Enterprise

Recent advances in the areas of ontology-driven interoperability, inferencing technology, taxonomy and thesaurus technology, and context modeling approaches make heavy use of semantics-based approaches and technologies. This session will explore emerging technologies and show how they can be used to create dynamic, self-healing, and emergent infrastructures for efficient information discovery, synthesis, and sharing within the enterprise.

Michael Daconta is chief scientist at McDonald Bradley. Ralph Hodgson is executive part-ner with TopQuadrant. Dave Hollander is chief technologist at Contivo.

Architectural Implications of Outsourcing

Outsourcing of technology services is more than a cost-saving business tactic; it can be a smart strategy to gain competitive advantage and increased focus on core competencies. Which IT functions and services make sense to outsource and how does enterprise architec-ture need to adapt to enable strategic outsourcing? How does the inevitable rise of outsourc-ing impact IT operations?

Adam Kolawa is the CEO of Parasoft Corp.

Managing Services-Oriented Architectures

To realize the benefits of services-oriented architectures, companies need to deploy top-down management technologies that control access, ensure service-level compliance and business availability, perform root-cause analysis, and more easily respond to changes in the environ-ment. This session examines state-of-the-art approaches for managing the complexity of emerging SOA topologies.

Vinu Sundaresan is the chief technology officer for Collation. Frank Martinez is the CEO of Blue Titan. Dan Foody is chief technology officer for Actional.

Enterprise Service Bus

The enterprise service bus (ESB) is a new kind of middleware that supports services-oriented interactions between enterprise applications. The ESB is primarily concerned with the program-to-program communications necessary to support services-oriented interactions and combines messaging, transformation, and content-based routing. This session examines alternative approaches.

Jnan Dash is chief technology officer of KnowNow. Dave Chappell is chief evangelist for Sonic Software. Atul Saini is CEO of Fiorano Software.

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Best Practices Leading-edge architectural methodologies and technology applications

You asked for it and we’ve delivered!

Enterprise Architect Summit 2004 dives into more how-to sessions and case studies that illustrate

practical application for an agile IT.

Enterprise Architecture Maturity Model

The enterprise architecture discipline has matured at a tremendous pace in the last 24 months. This session will analyze the typical phases of maturity of enterprise architectures efforts, and illustrate how different enterprises in different phases address the direct relation-ship between business strategy, IT strategy, enterprise architecture, strategic enterprise pro-grams, and individual projects. Based on this context, it will analyze various management, architectural, and technical best practices and approaches, both theoretical and pragmatic, used by successful CIOs/CTOs, enterprise architects and IT planners.

Peter Herzum is founder and president Herzum Software and senior consultant for the Cutter Consortium.

The Darwinian Approach to Application Management

With the adoption of service-oriented architectures, companies can use a “Darwinian” ap-proach to application management. With applications running on a common infrastructure, developers can quickly build them in a parallel environment, solving individual business problems, and then weed out those that do not meet performance requirements. The session will cover how to apply this approach to application development in today’s service-based environments.

Dan Foody is chief technology offi cer of Actional Corp.

Case Studies: Best Buy and NetJets

Best Buy applied the PROACT methodology to realize the power of service-oriented archi-tecture and Web services for creating target systems architectures and roadmaps, and for suggesting more fundamental enterprise transformations.

Eric S. Dungan and Chris Evans are enterprise architects at Best Buy.

To ensure up-to-date information access from multiple data sources, NetJets implemented an enterprise data layer as part of its Intellijet fl ight management system.

Bram van der Ploeg is chief technology offi cer for NetJets.

Model Strategy and Mission in UML Profi les

To address the challenge of modeling strategy, mission, and business drivers in UML, enter-prise architects extend the semantics of the UML reference metamodel by including concepts from a problem domain. The session applies this technique using concepts derived from the Federal Enterprise Architecture program management offi ce’s Service Component Reference Model using stereotypes, tagged values, and constraints.

Richard Murphy is chief architect at Blueprint Technologies.

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Sessions on Tuesday, June 8

Enterprise Data Integration

Enterprise architects struggle to tame legacy data infrastructures by using object-relational mapping to abstract data source complexity—critical so that consistent, accurate information is immediately available throughout the business. This session focus on the state-of-the-art in data integration technologies.

Chris Keene is CEO of Persistence Software.

Service Orchestration with BPEL

Advances in technology standards for workflow, business process management, and service orchestration point the way to a process-centric model for enterprise application integra-tion. In particular, the universal reach and adoption of Web services makes the emerging service-oriented orchestration standard, Business Process Execution Language (BPEL), an especially attractive proposition. This session covers latest developments in BPEL and other process technologies.

Doron Sherman is chief technology officer of Collaxa. James Clark is an XML developer at Microsoft.

Reuse Strategies

To more effectively create and deliver custom applications that meet business needs, IT or-ganizations are seeking new approaches to boost developer productivity and software quality. Software asset management approaches capture a company’s technical assets, map them to their business and technical models, and allow developers to easily retrieve services and components that fit their requirements. Pattern-based development facilitates reuse of pre-defined designs, structures, and code, and captures the knowledge of enterprise architects within an organization.

Brent Carlson is VP of technology for Logic Library. Mike Sawicki is a technical manager with Compuware.

Web Services Security

Find out how companies can leverage existing infrastructure and new technologies to provide secure communication for services-oriented architecture. The session will describe how newly defined security specifications for WS-Security and SAML fit in relation to the archi-tecture, and also examine how the traditional security infrastructure components such as identity management can be applied in a SOA environment.

Kerry Champion is the chief technology officer for Westbridge Technology. Vic Morris is CEO of Vordel.

StrategyTechnology directions that impact architectural decisions

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Sunday, June 6

8 a.m.-6 p.m. Registration

8 a.m.-3 p.m. Enterprise Architect Classic Golf Tournament

Workshops

1-5 p.m.ZapThink Road Map for SOA AdoptionRon Schmelzer and Jason Bloomberg,

ZapThink

Best Practices for .NET Enterprise Architecture

Keith Pleas, Guided Design

Best Practices for J2EE Enterprise Architecture

Peter Varhol, Java Pro Magazine

6-8 p.m. Welcome Reception

Monday, June 7

8 a.m.. Architects Panel Setting the Agenda—Top Issues in EA

9 a.m. Keynote “Metropolis” as a Metaphor for the Evolution of IT

10:45 a.m. Managing Architecture: Lessons from the Real World The Semantic Web in the Enterprise

12:30-1:30 p.m. Luncheon Address

1:45 p.m. Managing EA Artifacts and Assets Architectural Implications of Outsourcing

3:30 p.m.Case Studies

Driving Business Agility at PfizerCapital One’s Practice for System Evolution

Managing Services-Oriented Architectures

5 p.m. Unifying Data, Documents, and Processes Enterprise Service Bus

8 p.m. Whiteboard Invitational

9:30 p.m.Birds of a Feather:Federal Enterprise

The Architect in the Organization

Birds of a Feather:Software Architecture

Services-Oriented Architecture

Tuesday, June 8

8 a.m. Analyst PanelStrategic Technologies for Enterprise Architects

9 a.m. Keynote

10:45 a.m. Enterprise Architecture Maturity Model Enterprise Data Integration

12:30-1:30 p.m Luncheon Address

1:45 p.m. Pervasive XML for the Agile Enterprise Service Orchestration with BPEL

3:30 p.m.Case Studies

Best Buy on SOADatamapping for Flight Management

Reuse Strategies

5 p.m. Model Strategy and Mission in UML Web Services Security

Best Practices Sessions

Strategy Sessions

Preliminary schedule. Sessions subject to change.

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Getting There and AwayThe Westin Mission Hills Resort and Spa in Rancho Mirage is located just 7 miles west of Palm Springs International Airport (MCO), and off Interstate 10. Attend-ees may also consider flying into Ontario International Airport (ONT), about one hour from Rancho Mirage and Greater Palm Springs.

Fly United and SaveVSLive! attendees qualify for discounts of 5% to 15% off fares for United Airlines. Some restrictions apply.

Call United’s Specialized Meeting Reservations at 800-521-4041 and reference ID number: 515GA.

Car RentalHertz is also offering special discount rates on rental cars to all Enterprise Architecte attendees. Please call 800-654-2240 for details and reference number CV# 022L1003

Westin Mission Hills Resort and SpaAll conference activities will take place at the Resort.

Your Experience In Rancho Mirage

Enjoy Local Attractions and The Living Desert• Uprising Outdoor Adventure Center -

5 Miles

• Knott’s Oasis Water Park - 5 Miles

• Children’s Discovery Museum of the Desert - 5 Miles

• Big League Dreams Sports Park - 5 Miles

• El Paseo Shopping District - 7 Miles

• McCallum Theatre for the Performing Arts - 7 Miles

• The Living Desert - 10 Miles

• Fabulous Palm Springs Follies - 12 Miles

• Indian Canyons - 13 Miles

• Palm Springs Aerial Tramway - 15 Miles

• Moorten Botanical Garden - 15 Miles

• Wineries of Temecula Valley - 60 Miles

• Joshua Tree National Forest - 100 Miles

The Westin Mission Hills Resort enjoys a prime 360-acre setting in sunny Rancho Mirage, just outside Palm Springs, California, surrounded by charming landscaped courtyards and extensive waterways. Guests appreciate the hotel’s luxurious accommodations, high-speed Internet access in all guest and meeting rooms, as well as the resort’s three pools, two world-class golf courses and new spa. The hotel’s Spanish-Moorish architecture and landscaping reflect the natural beauty of the desert, and the extensive recreational facilities—everything from basketball and soccer to biking and tennis—allow guests to take full advantage of the ideal climate.

All attendees at the Enterprise Architect Summit are invited to stay at the Westin Mission Hills. Enjoy all the comforts of this luxury resort, and be conveniently close to Summit activities. Attendees will receive the special room rate of $129/night.

Westin Mission Hills Resort71333 Dinah Shore Drive Rancho Mirage, California Phone (760) 328-5955 Fax (760) 770-2199

To reserve your room, please call the hotel directly at (760) 328-5955 and mentionthat you are an attendee of Enterprise Architect Summit.

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Call: 800-848-5523 or 650-378-7100Web: www.enterprise-architect.net/summitE-mail: [email protected]: 650-570-6310

Sign Me UpRegistration for the Enterprise Architect Summit includes a full day of pre-conference networking and social activities, as well as two core days of conference sessions.

Standard Early Bird Until April 28

Enterprise Architect Summit $1,050 $950

You can add a half-day of workshops to your Enterprise Archi-tect Summit registration for the low rate of $325. Workshops are available from 1-5 p.m. on Sunday, June 6. Please check the workshop you plan to attend.

Implementing Services-Oriented Architectures Best Practices for .NET Enterprise Architecture Best Practices for J2EE Enterprise Architecture

You’ll receive our Early Bird discount if you sign up by April 28, 2004. To achieve this discount, your registration must be postmarked and paid in full by this date.

Registration Confi rmationRegistrations received two weeks prior to the conference will be confi rmed by mail or e-mail. Conference materials will not be mailed. Registration will open June 6. Exact time and location will be announced with your registration confi rmation.

Speakers & ContributorsThe speakers in this brochure are leading professionals in their respective fi elds. Should a one of them be unable to attend the conference, all efforts will be made to replace that faculty member with one of comparable experience and qualifi cations.

Special RequirementsIf you foresee any special requirements while attending Enter-prise Architect Summit (dietary, access or otherwise), please contact the registrar at least one month in advance, and we’ll do our best to accommodate your wishes. Call 800-848-5523 (or 650-378-7100) for more information.

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Cancellation Policy: You many transfer your conference registration to another person within your organization at any time. If you must cancel, notify the conference registrar in writing by April 28, 2004 to receive a refund, less a $150 cancellation fee. Cancellations made after April 28, as well as “no-shows” are liable for the full registration fee.

In the event Enterprise Architect Summit is cancelled by FTP, registration fees only will be refunded. Cancellations of travel and hotel reservations are the responsibility of the attendee.

Register by April 28SAVE $100