build an opt in list

8/14/2019 Build an Opt in List

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http://www.clipmagic.com.au

Clip Magic 2009 Page 1/4

Building Your Business with an Opt-in List

Email Marketing

Email marketing is one of the most effective marketing methods simply because most people

use email. A person without an email address is tantamount to a person without an online

home.

Permissions-based advertising combined with engaging, relevant content is a key success

factor with your target audience. ALWAYS ask for permission and be discerning in your

campaigns. Only send to people who have registered interest in the email topic.

Your email marketing project will most likely conform to the following stages:

List building:Avoid spamming by using clean data comprised of email addresses from people

who have voluntarily joined your mailing list.

Content and design:Ensure the email is well written, visually attractive and contains the necessary

call to action

Sending:Plan the time to send your campaign so that the recipients receive your message

at the best possible moment for them to respond favourably and allow sufficient

time for a follow-up campaigns to reinforce the offer. You may wish to send two

different follow-up campaigns, ie one to those who have responded to the offer,

and the second to those who havent.

Results analysis:Sending the email campaign is only part of the s tory and monitoring the results

can be difficult. Use technology such as the Clip Magic Email Marketing service to

manage this stage of the process.


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Building Y our Opt-in List

Now weve established the framework for email marketing, the first step and the focus of

this article - is to generate a permissions-based , also known as opt-in, list.

Building your opt-in list requires careful planning, particularly for the uninitiated. Below are

some tips on how to do it well.

Strategic Collection of Dat a

Web-based forms are the most popular way to create opt-in mailing lists.

Its important to remember that the opt-in form serves one purpose only to build your

list.

Implement tactics that encourage people to voluntarily provide the minimum information

necessary. The reasons are simple, ie:

Speed:Most people hate filling in forms. The quicker and easier the form is to complete, the

more likely it will be submitted.

Trust:Typically, this will be your first contact and you have not yet earned the right/their

trust to gather more detailed information.

Usually, an email addresses and perhaps the persons name are sufficient. The place

physical or web page - the from which the form is submitted should be enough for

you to determine the persons topic of interest.

Once the list is established, then use your campaigns to gather more information and

sell your products and services.

Reward:Reward the visitor for submitting the form. Sometimes a simply worded thank you


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message will do. Better still, give the visitor something more tangible. A discounted

offer, an informative article or ebook are popular choices. Its good karma and

providing the gift has value, gives your visitor confidence to continue the relationship.

Employ Complementary Stra tegies

Use email in conjunction with other marketing strategies to reinforce your message. Popular

channels to leverage include:

1. Websites

Y our own:Add the form on your website and ensure that links to it are prominently display.

Other websites:Include links to your site on other websites such as directories, press release,

social networking and blog sites to he lp drive traffic to the form on your website.

2. Traditional A dve rtising Media

Make use of print advertising, brochures, TV, radio and direct mail to ask people to join your

email service.

3. Maximize your sales f orce.

Have your Customer Service and Salespeople invite people to join your email list in the

course of their conversations with customers and prospects. Techniques like offering account

updates and special programs through email can easily land you those valuable email

addresses.

4. Don't make your point of sale pointless.

Place forms inviting customers to join your list near cash registers and other high-traffic

areas in your business premises. Let your customers know theyll be notified of upcoming

sales and membership benefits to persuade them to provide their email addresses.


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5. Conf erences and Trade Shows.

Giveaway offers or entries on sweepstakes are great ways to entice volunteer opt-ins from

passing traffic.

6. Keep it Clean

The integrity of your list is vital. Lists are dynamic as people change email addresses and

unsubscribe, as well as the new additions.

Most email marketing services such as Clip Magic Email Marketing, use technology to

automatically rid your list of bad or bounced email addresses. When managing the list

yourself, its your responsibility to ensure that the da ta is clean and that youre not

spamming people who no longer wish to receive your messages.

Summary

The foundation of any successful email marketing campaign is the quality of its subscribers

and the relevance of its subject matter.

Apply these tactics to focus on earning the trust of your opt-in list subscribers rather than

simply collating data for your own benefit.

Always ensure that the forms are quick to submit and the list management methods you

employ are user-friendly and informative.

build an opt in list

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