build an seo campaign that outsmarts, outperforms and outlasts google

@StoneyDStoney G deGeyter

@polepositionmkg

HOW TO BUILD AN SEO CAMPAIGN THAT OUTSMARTS, OUTPERFORMS, AND

OUTLASTSGOOGLE

HOW TO OUTSMART, OUTPERFORM, AND OUTLAST GOOGLE @StoneyD #BestDamnBook #DFWSEM

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

Web PresenceOptimization

Stoney deGeyter

THIS IS ME I do this

Follow me

here

Win a bookbest tweet with #BestDamnBook

Hire my team

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arketingChecklist.comPolePositionMarketing.com


@polepositionmkg

THE CHALLENGES OF BUILDING A WEB PRESENCE

“Every two days, we create as much information as we did since the dawn of time to 2003.”--Eric Schmidt, TechCrunch, Aug. 2010


The Web is a busy placeTHE CHALLENGES OF BUILDING A WEB PRESENCE


Web users lack focusTHE CHALLENGES OF BUILDING A WEB PRESENCE


… and are highly distractible

Squirrel



Everyone is fighting for attentionTHE CHALLENGES OF BUILDING A WEB PRESENCE


Google is just looking for the winnersTHE CHALLENGES OF BUILDING A WEB PRESENCE


You need more than an ordinary website



Create an extraordinary website presence



@polepositionmkg

HOW TO BE EXTRAORDINARY


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If this was Google’s algorithm in 1998


Keywords & Links

Site Architecture

Social Media & Content

Uniqueness & Value

Usability & Conversions


This is Google’s algorithm in 2014HOW TO BE EXTRAORDINARY

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Keywords & Links

Site Architecture


Uniqueness & Value



Being extraordinary does not mean…

Finding loopholes in the search algorithms



Being extraordinary means…

Creating a web presence that people love!



Provide something visitors can’t get anywhere else



@polepositionmkg

BE UNIQUE


Don’t try to be all things to all people

BE UNIQUE



BE UNIQUE

But Pontiac wanted a bigger audience…



BE UNIQUE

Where is Pontiac today?


Find a problem and solve itBE UNIQUE


Find a want and deliver itBE UNIQUE


1/3 Regular 1/3 Spicy 1/3 Chunky

Find a void and fill itBE UNIQUE

vs

What do people want?


@polepositionmkg

FIND YOUR VOICE


Humorous Whimsical Serious Snarky

Down to earth Thoughtful Brutally honest Flowery

What is yours?FIND YOUR VOICE


How would you rewrite this content…

We offer a wide selection of long-lasting batteries designed to deliver enough power to start any vehicle in any weather condition. We sell durable batteries you can trust.

Humorous

Serious

Whimsical

Snarky

Flowery

Thoughtful

Brutally honest

Down to earth

FIND YOUR VOICE


Humorous

Our car batteries are durable, long-lasting and deliver enough power to start any vehicle in the harshest winter environment. Your escape from the in-law's is guaranteed every season of year.

FIND YOUR VOICE


Whimsical

You want a durable, long-lasting battery? Yeah, we got that. There is no natural force in the world that'll keep our batteries from doing their job. When you need power, we deliver.

FIND YOUR VOICE


Serious

Our car batteries are durable, long-lasting and deliver enough power to start any vehicle in the harshest winter environment. You're guaranteed to get power to your vehicle when you need it most.

FIND YOUR VOICE


Snarky

When headed to the in-law's you want to be equipped with one of the most powerful car batteries money can buy. Come hell or high water, you're getting out of there alive!

FIND YOUR VOICE


Down to earth

We don’t compete on price, we compete on quality. Our batteries deliver the juice to start any vehicle even in the harshest winter environment. Can you really put a price on that kind of reliability?

FIND YOUR VOICE


Thoughtful

Let's face it, batteries fail at the worst possible time, in the worst possible place. We've built reliability into all our car batteries so they deliver the power you need when you need it most to get you where you want to be.

FIND YOUR VOICE


Brutally honest

Your boss is a jerk, your wife a nag and your friends are idiots. You need an escape. Where you go is up to you, how you get there is up to us. Our car batteries will start any vehicle any time any where. We're ready to go when you are.

FIND YOUR VOICE


Flowery

Our car batteries are designed to withstand whatever forces of nature that heaven above (or you know who below) can throw at it. When you turn that key, you're vehicle will roar to life without so much as a cough or sputter.

FIND YOUR VOICE


How we do itFIND YOUR VOICE


@polepositionmkg

CREATE A COMPELLING EXPERIENCE


Spectacular on-site experience (usability)


This

NotThis


Intuitive navigationCREATE A COMPELLING EXPERIENCE


Easy to achieve goalsCREATE A COMPELLING EXPERIENCE


Clear path to conversionsCREATE A COMPELLING EXPERIENCE


Don’t make visitors hunt for information



Find ways to delight your visitorsUnlimited customer support

Hassle-free returns

Proprietary products

Free shipping

More experts available



Build trust through excellenceCREATE A COMPELLING EXPERIENCE

Return calls and emails

Secure information

Be open & honest

Customersfirst

Exceed expectations


@polepositionmkg

PUBLISH VALUABLE CONTENT


Expert knowledgePUBLISH VALUABLE CONTENT


Strategic advicePUBLISH VALUABLE CONTENT


Product information & specsPUBLISH VALUABLE CONTENT


Product comparisonsPUBLISH VALUABLE CONTENT


Customer reviewsPUBLISH VALUABLE CONTENT


Tips and tutorialsPUBLISH VALUABLE CONTENT


Company background and missionPUBLISH VALUABLE CONTENT


How to videosPUBLISH VALUABLE CONTENT


@polepositionmkg

WHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Gives Google what it’s looking forWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


And earns top search engine rankings



But more importantly…WHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Brings in targeted trafficWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Improves conversion ratesWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Increases ROIWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Gains word of mouthWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Establishes customer loyaltyWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


Generates repeat customersWHY EXTRAORDINARY WEBSITES WIN EVERY TIME


If this is how to get rankings todaySOCIAL MEDIA CHANGED SEO FOREVER

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Keywords & Links

Site Architecture


Uniqueness & Value



Focus on the algorithms of tomorrowSOCIAL MEDIA CHANGED SEO FOREVER

$$$

$$$

$$$

$$$

$$$

Keywords & Links

Site Architecture


Uniqueness & Value



And outsmart, outperform, and outlast Google



WebMarketingChecklist.com

Thank You!

build an seo campaign that outsmarts, outperforms and outlasts google

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