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Page 1: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective
Page 2: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Build and retain high-performing marketing teams that enhance business growth

and sustainability

www.greatness.coach

https://www.north-

star-digital.com/

https://www.north-star-digital.com/
Page 3: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Jean-François Cousin, Global Executive Coach, former Senior Executive in Asia

Coaching and corporate experience Successful Clients

• Coached over 800 senior executives and teams since 2006

• One of his main interests is helping leaders and organizations enhance collaboration and agility

• Former Managing Director in Thailand for a Fortune-500 company (1998-2004)

• Chairman of the Global Board of the International Coach Federation 2019

https://www.linkedin.com/in/greatnesscoach/

https://www.linkedin.com/in/greatnesscoach/
Page 4: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Patrick EplerCo-founder & CEO

● Former Marketing Consultant to Gogoprint(Thailand, Series B) and Coco Jack (US, Shark Tank)

● Former Co-founder of Swiss Magic, Switzerland-based Digital Agency with offices in Basel, Bangkok, Hong Kong, Vienna and Kathmandu

● Overseen 75 Million THB in media spend that generated 240+ Million THB in measurable sales revenue in last 2 years

● https://www.linkedin.com/in/patrick-epler/

https://www.linkedin.com/in/patrick-epler/
Page 5: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Video Link: https://www.youtube.com/watch?v=DBP0YmUHHOk

NSD Video

http://www.youtube.com/watch?v=DBP0YmUHHOk
https://www.youtube.com/watch?v=DBP0YmUHHOk
Page 6: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Build and retain high-performing marketing teams that enhance business growth

and sustainability

www.greatness.coach

https://www.north-

star-digital.com/

https://www.north-star-digital.com/
Page 7: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Build and retain a team that delivers marketing results for clients

OUR CHALLENGES

Page 8: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Scarcity of talents

OUR CHALLENGES

Page 9: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Newspapers1650

Magazines 1844

Billboards1867

Radio1922

TV1941

Google2000

Facebook2007

Facebook marketing is only a three-year old industry

OUR CHALLENGES

Page 10: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Experienced professionals from other fields are typically unsuccessful

OUR CHALLENGES

Page 11: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Open minded and curious

Our need: A-Player potential

Page 12: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Keen to re-invent themselves continuously

Our need: A-Player potential

Page 13: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Maturity development… (influence of family upbringing)

Our need: A-Player potential

Page 14: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Video Link: https://www.youtube.com/watch?time_continue=84&v=g-NqeVtCbRc

NSD Video

https://www.youtube.com/watch?time_continue=84&v=g-NqeVtCbRc
http://www.youtube.com/watch?v=g-NqeVtCbRc
Page 15: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

“The Rare Responsible Person”

● Self motivating

● Self aware

● Self disciplined

● Self improving

● Acts like a leader

● Doesn’t wait to be told what to do

● Pick up the trash lying on the floor

Page 16: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• Analytical work• Creative work• Customer-facing• Project management

Coaching

Our catch: give full-fledged responsibility right away

Page 17: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Is a good coach

has key technical

skills to help advise

the team

Page 18: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• A learning factory• Pathway for self-learning• Book club

• 1-on-1 and team coachingo Developmental feedbacko Management skills

• Safe-zone, self-disclosure

• Co-developmento Ownership for team learning focuso Ownership for time and pace

o Weekly managers lunch (‘empowerment’)

• Coaching culture, towards unchartered territory

Page 19: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• A learning factory• Pathway for self-learning• Book club

Page 20: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• 1-on-1 and team coachingo Developmental feedbacko Management skills

• Safe-zone, self-disclosure

Page 21: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• Co-developmento Ownership for team learning focuso Ownership for time and pace

o Weekly managers lunch (‘empowerment’)

Page 22: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• Coaching culture, towards unchartered territory

Page 23: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• Sociability

• Sufficient maturity

• Discomfort tolerance

Partner as freelance?

Pause

A B C

Page 24: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• It’s harsh! But it works. Just keep at it ☺

• Build a strength-based organization

• Leverage coaching and build a coaching culture

• Ensure that A-Players take collective ownership for the journey

• Then progress and business continuous-reinvention are SUSTAINABLE

Build and retain high-performing marketing teams

Lessons learnt

Page 25: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• Analytical work

• Creative work

• Customer-facing

• Project management

Coaching

Our catch: give full-fledged responsibility right away

Page 26: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

• It’s harsh! But it works. Just keep at it ☺

• Build a strength-based organization

• Leverage coaching and build a coaching culture

• Ensure that A-Players take collective ownership for the journey

• Then progress and business continuous-reinvention are SUSTAINABLE

Build and retain high-performing marketing teams

Lessons learnt

Page 27: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective

Build and retain high-performing marketing teams that enhance business growth

and sustainability

www.greatness.coach

https://www.north-

star-digital.com/

https://www.north-star-digital.com/

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