build better customer relationships with transactional emails
TRANSCRIPT
Marketing
Transactional$0.13
$0.26
$0.19
$0.75$0.80
$0.53
$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
$0.80
$0.90
$1.00
Order Shipping Returns/Exchanges
https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf
Marketing
Transactional14.4% 14.6% 15.8%
114.3%107.4%
96.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
110.0%
120.0%
Order Shipping Returns/Exchanges
https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf
Marketing
Transactional
3.1% 3.1% 3.7%
12.5%
20.8% 18.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Order Shipping Returns/Exchanges
https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf
http://www.slideshare.net/heinzmarketing/201138-transactional-email-best-practices-deck
http://www.slideshare.net/heinzmarketing/201138-transactional-email-best-practices-deck
Include product recommendations in your
receipts, which help customers discover other
products that they will also like and buy.
Collect feedback from your customers via your
receipts and get real-time responses and
opinions from your customers
Leverage the great experiences of your happy
customers and incentivise them to tell their
friends about your brand.
• Discount codes
• Latest blog post
• Link to your mailing list
• Social media links
• Customer service
• Etc.