Building Better Games with FacebookCasual Connect Europe: February 16th

Bob SlinnHead of Games Partnerships, EMEA

Games market is huge and growing

Source: NewZoo Global Games Report 2015

Forecast: Revenues per Segment

1B

1B

1.59B

800M

400M

445MPeople play games

with Facebook

$8Bpaid to developers

since 2010Clicks to games from Facebook.com and

mobile daily

735M

Facebook is a Games Platform

Over 30 million apps and sites have been built with

Facebook developer tools

We want to position developers for success in building

experiences that people love

FB connected players 10x

more likely to pay and play

5 games in Top 50 Grossing on Facebook

63% of players + 50%

of revenue from organic

channels

Headquarters in Tel Aviv, studios

worldwide

Grow MonetizeBuildFacebook Login

Games on FacebookSharing & Requests

App InvitesFacebook Analytics for Apps

Audience Network

Build

80% top grossing US iOS & Android apps use Facebook Login

• Give People Control

• Explain Benefits

• Context Matters

• Login Screen Background

63.5%of DAUs use

Facebook Login

ConversionRate

65% >than other

Logins

ARPDAU fromFacebook users

70% >than other

Logins

D1 80%D7 2.5xD28 5x

other Logins

Bringing your game to Facebook.com

• Access to a large, global audience

• Full range of social features to help with acquisition and retention

• Easy to test and iterate with no release queue

• Range of technical solutions now available

Easy Way To Reach More Gamers

Facebook SDK for Unity 5 supporting WebGL live

Build Cross platform &Leverage Social Features

Grow

Express Themselves

Help Others

MaintainRelationships

Why People Share

Types of Sharing through Facebook

Link share Image share Open Graph stories

Creating Shareable Moments

Alphabear

Game Requests

Empire Four Kingdoms

App InvitesShare Personalised Recommendations

Nibblers by Rovio

Facebook Analytics for Apps

Introducing Facebook Analytics for Apps

What’s Included

Event-based Metrics

“Adding custom events in the app's loading process resulted in a significant reduction of the loading time and a better conversion from install to the game being completely loaded.”

R. Benjamin Constantine: Senior Manager – Business Operations

45%increase in conversion

rate between App Install and loading process

completion

Segments

Funnels

Cohorts

• A FREE analytics tool

• Track all of your Facebook + non-Facebook metrics

• Leverage rich demographic breakdowns

• Measure your players activity across all devices

• Create custom audiences from segments to advertise in 2 clicks

Why use Facebook Analytics for Apps?

Monetize

Audience NetworkMonetize your App using Facebook

Banner Interstitial Native

Native is customizable to fit your app

“We've seen CPMs that are 2X or better with Facebook’s Audience Network… and Facebook is now receiving the first ad call.

At the same time, we feel that Facebook’s accurate targeting and top tier brands make for a best-in-class user experience for our app’s users.”

Chris Akhavan, President of Publishing at Glu Mobile.

Grow MonetizeBuild

Thank You