build digital relationships with typo3 neos – typo3 congres in amsterdam

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BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS

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Slides from my talk at the Dutch TYPO3 conference in 2014. http://www.typo3congres.nl/index.php?id=123

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Page 1: Build digital relationships with TYPO3 Neos – TYPO3 Congres in Amsterdam

BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS

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WHO’S DAT MONKEY LOVER?!

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UX LEAD OF NEOS

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CREATIVE LEAD & PARTNER AT MOC

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6 X 250 = GIMME A MINUTE!

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REST?

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JSON?

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NEOSUX & DESIGN & RESEARCH

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WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP?

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WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP? = RELEVANCE

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WE ALL SUCK AT RELEVANCE

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GET CLOSER TO STAYRELEVANT

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“EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS”

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STATUS OF DIGITAL RELEVANCE

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BECOMING RELEVANT

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3 STEPS TO RELEVANCE

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1 PLAN THE RELATION-SHIP

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2 EMBRACE CXM

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3 MAKE NEOS FIT IN

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3 STEPS

1. PLAN THE RELATIONSHIP

3. EMBRACE CXM

5. MAKE NEOS FIT IN

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1 PLAN THE RELATION SHIP

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2 EMBRACE CXM

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Customer Experience Management is

how customers perceive the totality of their interactions with a company or brand

digitalclaritygroup.com

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“YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”

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WCM IS A (SMALL) PART OF CXM

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https://www.youtube.com/watch?v=fgdz1UCamTY

http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/

http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere

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Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY

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PERSONAL IS RELEVANT

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WHAT IS PERSONALIZATION?

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“PERSONALIZATION INVOLVES USING TECHNOLOGY TO ACCOMMODATE THE DIFFERENCES BETWEEN INDIVIDUALS”

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MANUALLY CONSTRUCTED » SEGMENTS

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MACHINE-AUTOMATED

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3 MAKE NEOS FIT IN

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ANY KIND OF CONTENT

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STRUCTURE

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http://www.venstre.dk

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DIMENSIONS

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PREVIEW

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CONTENT FROM MANY SOURCES

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http://www.venstre.dk

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ANY KIND OF CONTENT

CONTENT DIMENSIONS

STRUCTURED CONTENT

PREVIEW

MANY SOURCES

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2.0

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CENTRAL CONTENT HUB + SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION + BETTER CONTENT ORCHESTRATION + PERSONALIZATION = RELEVANCE

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NOT WEB-CENTRIC

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NOT PAGE-CENTRIC

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INSIGHTS TO THE AUTHOR

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STRATEGY BRIEFS FOR ORCHE-STRATORS

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COMBI-NATORY LOGIC

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PERSON-ALIZATION

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RASMUSSKJOLDAN.COM

@RASMUSSKJOLDAN

[email protected]

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