build engage recruit: la rivoluzione dei social media. linkedin day roma, 18 settembre 2014
DESCRIPTION
Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.TRANSCRIPT
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2014, September the 18th
#LinkedInDay
Le soluzioni LinkedIn a servizio
della funzione HR Linkedin Day - Rome
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Presenting for you:
Francesco Costanzo Talent Solutions Consultant
Tomaso Giusti Media Solutions Consultant
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THE WORLD IS
CHANGING FAST…
Candidates & Companies
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
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SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
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SOCIAL MEDIA FUNNEL
Build Awareness
Engage
Leads
Sell
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SOCIAL MEDIA FUNNEL
Build Awareness
Engage
Leads
Hire
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PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE The definitive professional
publishing platform
NETWORK We connect the world’s
professionals
IDENTITY The professional profile
of record
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are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
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THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
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WE RECOMMEND
3 SIMPLE ACTIONS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
HIRE THE RIGHT
TALENTS
BUILD ENGAGE RECRUIT
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RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
YOUR LINKEDIN JOURNEY
STARTS HERE
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
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YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
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ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300% Follower base increase - Symphony Teleca
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LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
of page views are members looking at members 76%
Reach out to your employees network and convert them into followers
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CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
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YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
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IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
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KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
300 M Ensure you are always top of mind
ENGAGE
CONTENT UPDATES
Relevant content Encourages likes & shares
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ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
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YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
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PROMOTE YOUR JOBS TO THE BEST
CANDIDATES RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
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PROACTIVELY SOURCE CANDIDATES
RECRUIT
RECRUITER
Get full visibility of profiles
Reach out using InMail
Workflow and Collaboration tools 78%
Followers are
78% more likely to respond to
an InMail
Increased access to the network
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Fo
llow
ers
Ideal flow
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT
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Grazie!