build, learn, connect @ your library
TRANSCRIPT
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Joan DivorBusiness Services Librarian
Burlington County Library System
Build, Learn, Connect @ Your
Library
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What challenges are you facing NOW?• Prospecting for growth?• Exploring new markets?• Staying competitive?
We can help with a combination of knowledge and learning tools
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KNOWLEDGE: LibrariansAnswers are our business.
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In building your business, you can leverage premium tools & resources that are FREE and• Easier to use •More in-depth•More “vetted”
…than ONLY going on the internet
Smart TOOLS: Learning
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• Targeted• Reachable• Manageable / “mine-able”
What makes a prospect list effective?
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Reference USABusiness to Business Markets•US Businesses / Canadian Businesses•Specialty•Healthcare ; New Businesses
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Prospecting for Growth – Business to BusinessCase Study: Construction, remodeling, commercial cleaning, landscaping.• Large manufacturing facilities
Services
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MAJOR INDUSTRY GROUP
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GEOGRAPHY
OWNERSHIP
“SPECIAL SELECTS”
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Business to Consumer
Reference USA•Residential listings• Location• Income•Home value
•New movers
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Reference USAConsumer Markets•LIFESTYLE DATA• Buying habits• Purchase preferences and behaviors• “Psychographics”
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Prospecting for Growth• Case Study: Historical walking tours,
guides and activities – north Jersey towns.
Walking tours
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CITY, STATE
LIFESTYLES
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FOCUS ON SOUTH
ORGANT
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Reference USA Review•US Businesses / Canadian Businesses• Specialty Business•Healthcare•New companies
•US Residential / Canadian Residential• Specialty: new movers / homeowners• Consumer demographic / lifestyles•Mapping & charting
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Exploring New Markets
Geographic / demographic / psychographic prospecting & marketing•Who are my best customers?•Where do they live?•How much do they spend?•What do they buy?•Where should I sell (location, territory)?
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Demographics Now• Choose your geography (zip, county…radii, drivetime)• Choose your report type / variable(s) • Outputs:• Reports: comparison, summary, ranking• Maps• Census 2010
http://persuasion-summer11.wikispaces.com/Plato%27s+Audience+Segmentation
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Exploring New MarketsCase Study: nonprofit• Massachusetts •Mattapan 02126• Charlestown 02129
Teen Club
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MATTAPAN - 02126
CHARLESTOWN - 02129
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Staying competitiveCase Study: Retail• Business Source Premier• Regional Business News
Global, national, local
Macro, and micro Clothing Store
Oregon
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Regional Business News - EBSCO
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Business Source Premier – EBSCO -
NATIONAL
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Business Source Premier EBSCO - GLOBAL
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Lynda.com: Growing Your Skills
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To wrap up….WE CAN HELP WITH
PROSPECTINGEXPLORING NEW MARKETS
STAYING COMPETITIVE
SELF-DIRECTED EDUCATION
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COMMUNITY - Sparking connections
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What’s in it for you?• Community & connections -- tell your story, learn from
and engage with others for networking, collaboration, referral, • Learn & teach – high value, innovative programming• Spaces & venues for collaboration, co-working• Access: Nexus for programs, tools, community resources,
research and services of the business “ecosystem”.
“Accelerated Serendipity”
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Some of our meetups
3D printing – creating opportunity
Startup Story Slam
Party
Quickbooks 101
Grow your business with gov’t contracts
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Key Initiative - Lean Venture SeriesInteractive, facilitated workshops – three stages1. Getting started – creating a business model to
identify and address customer problems and needs 2. Making sure your idea “has legs” – early testing
of ideas; adjusting based on learning from customers3. Preparing to grow – experimenting with
opportunities for expansion
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venture HUBLVS• Piloted with our first cohort of 10 entrepreneurs• Streamlining and improving the curriculum for this fallMORE• Innovative & fun programming, activities• Opportunities to cowork and connect
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Thursday, June 30, 7:30 PMBCLS County Library
5 Pioneer Blvd. Westampton
Meet Megan DeGeorge: TLAG CoFounder!
• Startup : three mechanical engineering students from Rowan
• Engineering Kits, are subscription kits for girls, ages 6 to 12+, teach STEAM skills
• Create a community to encourage females to enter technical fields and connect with like-minded individuals
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Interested?
http://www.meetup.com/VentureHubBCLS
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For your business…and the rest of your life!
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Joan C. DivorBusiness Services [email protected]
Knowledge to Empower – YOU!
http://www.meetup.com/VentureHubBCLS