build next generation real-time applications with sap hana on aws (bdt211) | aws re:invent 2013
DESCRIPTION
"(Presented by SAP) SAP HANA, available on the AWS Cloud, is an industry transforming in-memory platform, which has been adopted by many startups and ISVs, as well as traditional SAP enterprise customers. SAP HANA converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive, and spatial processing so businesses can operate in real-time. Please join us to learn what SAP HANA can do for you! Doug Turner, CEO of Mantis Technologies, and an early adopter of SAP HANA One on AWS, will present and share his experience migrating his Sentiment Analysis solution from MySQL to SAP HANA One. He will talk about following benefits that he achieved with this migration: -Dramatic simplification of his system architecture and landscape -System consolidation by moving from 23 MySQL instances to one SAP HANA One instance -Reduced overall AWS infrastructure cost as well as reduced admin effort and efficiency We will conclude with an overview of all the key SAP HANA capabilities on the AWS Cloud like text analysis, predictive analytics, geospatial, data integration. We will round out the session with an in-depth view of what new HANA deployment options are available on the AWS Cloud like customers’ ability to bring their own licenses (BYOL) of SAP HANA to run on AWS in a variety of configurations ranging from 244GB up to 1.22TB. "TRANSCRIPT
Build Next Generation, Real-time Applications
with SAP HANA on the AWS Cloud
Doug Turner CEO, Mantis Technology Group Inc.
Rob Groat CTO, Smartronix
Swen Conrad, PMP Sr. Director, SAP HANA Marketing
November 14, 2013
Agenda
• Power of SAP HANA for Big Data processing
• Customer presentations – Sentiment Analysis – Pulse Analytics
– Online Big Data Analytics – RECOVERY.GOV
• How to get started – Big Data and Mobility trials
The future holds many transformational opportunities Capitalize on the new technology frontier
From Transactions to
1:1 Engaging Relationships
From Mass Production to
mass customization using 3-D
Printing
From generic treatments to
personalized medicine
Information Processing is at a critical inflection point Point optimization not enough to meet the new frontiers of real-time
Real-time
Business
Scenario Real-time bonus calculations for consumers
Sales Customer
Service
Customer overdue credit calculation by product areas
Finance and
Operations Iterative period end closing with new posting into accounts constantly
Manufacturing
New ATP strategies; MRP run for individual ATP check/instant re-planning
IMPACT on BUSINESS Slow Response Times | Usability Challenges | Lack Of Adaptability
IMPACT on IT High Latency | Complexity | High Cost of Solutions
Transactional
Datastore
Data
Warehouse Sensors
Data
Mobile
Data
Archives Social & Text Geo-Spatial
Location
Intelligence
Order
Processing
Operational
Reporting
Real-time Risk
& Fraud
Trend
Analysis
Sentiment
Analytics
Predictive
Analytics
Pattern
Recognition
Analyze
ETL
Staging
Collect
Clean-Data Quality
Transact
Aggregate
Summarize
Communicate
Monitor
Predict Planning
0
1
SAP HANA Platform – More than just a database
Any Apps Any App Server
SAP Business Suite and BW ABAP App Server
JSON R
Open
Connectivity MDX SQL
SAP HANA Platform
Ad
min
istra
tion
Extended Application Services
Integration Services
Deployment:
Database Services
Deve
lop
ment
OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators
Processing Engine
Application Function Libraries & Data Models Predictive Analysis Libraries | Business Function Libraries | Data Models & Stored Procedures
Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming
App Server| UI Integration Services | Web Server
On-Premise | Hybrid | On-Demand
Supports any Device
Values previously unattainable Cancer cell genomic analysis at Mitsui Knowledge Industry
Streamlining the process of
providing personalized
cancer drug recommendation
http://www.youtube.com/watch?v=Y-zOq3nKjaA
Innovation Previously Infeasible Predicts and analyzes game player behavior in real-time
Real-time insights, analysis, and
consumer engagement for increased
revenue and decreased churn
http://www.youtube.com/watch?v=N6bUkkiZHoE#t=18
Simplicity Previously Unachievable eBay Early Signal Detection System powered by Predictive Analytics
Automated signal
detection system
increasing accuracy
of forecasts
http://www.youtube.com/watch?v=hS-0ZadT6so
Breakthrough solutions from startups & ISVs A single platform powering next generation of applications
nexvisionix
Doug Turner
CEO, Mantis Technology Group Inc.
“Simplifying social sentiment analysis solution
for better customer value and lower cost with
SAP HANA One on AWS”
Mantis Technology Group
• Enterprise software solution provider – Business intelligence, data warehousing, analytics
– Social media analytics and social CRM
– Software development engineering
• Established in 2000 – Based in Redmond, WA
– Social and community responsibility
• Focus on delivery
Pulse Analytics™
• Social listening platform – Twitter, Facebook, Pinterest, Instagram, G+ and more
– Semantic and sentiment analysis, topic and subject matter analysis
• Actionable Insight – CRM customer service integration and alerts
• Data integration and metric correlation
• Interactive dashboards and scorecards
• Mobile and large screen deployment
Pulse Analytics™
Pulse Analytics - Architecture
Original Architecture Cloud-based architecture – Social media data collectors
– Multi-tier data architecture
– Custom portal and user interface
– SAP Business Objects reporting
– 25+ parallel Text Analysis servers
Social Media Channels
ETL
Process Collection
DB
Text
Analysis
Data
Mart
Social Sentiment Analysis
LO
AD
RE
PO
R
T
Pulse Analytics - Architecture
Original Architecture
Social Media Channels
ETL
Process Collection
DB
Text
Analysis
Social Sentiment Analysis
Data
Mart
HANA Architecture
Social Media Channels
Social Sentiment Analysis
Text Analysis
Full Text Index
SAP HANA Platform
LO
AD
LO
AD
RE
PO
R
T
RE
PO
R
T
Key SAP HANA features
– Automatic Text Indexing
– Automatic Text Analysis
– Fuzzy logic search advanced
clustering
– Eliminate large scale data
movement
Technical KPIs
– Significantly reduce ETL load
– 6x increase in query speed
– Simplified data architecture
Pulse Analytics - Architecture
HANA Architecture
Social Media Channels
Social Sentiment Analysis
Text Analysis
Full Text Index
SAP HANA Platform
LO
AD
RE
PO
R
T
Pulse Analytics - Architecture Business Challenges
Offer rapid analysis of social media channels to track consumers and
influencers and measure brand against industry metrics
Scale social media analytics service offering to handle ever increasing
volumes of data cost-effectively
Technical Challenges
Reduce cost of managing cluster of 25+ Text Analysis and MySQL servers
Analyze large volumes of social media data – more than 1M documents daily
Reduce the ETL load times to deliver real-time analysis
Product: Solutions / Capabilities
SAP HANA One: In-memory processing in the cloud
Native text analysis functionality in SAP HANA for full-text indexing, fuzzy
search and sentiment analysis
Benefits
Faster natural-language-based sentiment analysis with topic identification
Visual presentation of data free from previous performance-based constraints
Data Architecture simplification replacing 25+ servers with 1 SAP HANA One
Simplified Data
Architecture Moved from 25+ servers
to 1 Hana One server
99% faster Significantly reduced
ETL Load time
6x faster Text analysis
processing
Rob Groat
CTO, Smartronix
“Building a Transparency and Accountability
Platform for the $840 billion Recovery Act (ARRA)
with SAP HANA on AWS”
SAP Technology Powers Accountability Platform
FederalAccountability.gov and Recovery.gov Big Data exploration at the citizens fingertips
• Key components – SAP HANA
– SAP Business Objects
• First government solution on AWS
• Hybrid Cloud
Swen Conrad
SAP
“Get started and build a game-changing Big Data
application with SAP HANA One on AWS”
SAP HANA Platform – On-Premises or in the Cloud Enabling game-changing breakthroughs
Operational
Analytics
REAL-TIME ANALYTICS
SAP HANA PLATFORM
Database &
Data Processing
Services
Application
Platform Services
Integration &
Data Virtualization
Services
Mission-Critical
Deployment
Services
(Appliance, Cloud)
Sense &
Respond Planning &
Optimization
Consumer
Engagement
REAL-TIME APPLICATIONS
Predictive,
Spatial & Text
Analytics
Big Data
Warehousing
SAP HANA and
other SAP solutions on AWS
Scale up
SAP HANA infrastructure subscription
Innovation catalyst
SAP HANA One
BYOL and get started
Licensed for productive use
– May connect to ECC, CRM, and
other SAP Software
SAP support agreement
Monthly subscription
– Own license
– Standard AWS infrastructure pricing
Amazon cr1.8xlarge instance
– 16 CPUs (32 threads)
– 256 GB RAM / 130 GB comp. data
– Cluster of 5 machines max
Fully-featured SAP HANA
Licensed for productive use
– Include Studio and Client libraries
including JDBC, ODBC, etc.
Community-based support
Hourly subscription
– $0.99/hour license
– $2.50/hour AWS infrastructure
Amazon cc2.8xlarge instance
– 16 CPUs (32 threads)
– 60 GB RAM / 30 GB compressed data
Growing list of SAP offerings on AWS
SAP Business Objects BI
SAP Mobile Platform - MADP
SAP Mobile Secure
(including MDM, MCM and MAM)
Sybase ASE 15.7.0.013 or higher
SAP MaxDB Version 7.x or higher
SAP Business Suite (ERP, CRM,
SCM, PLM, SRM, NetWeaver
ABAP & Java apps)
SAP Business All-in-One
SAP Business One
Cloud Appliance Library
and more …
Getting started: Best HANA One Use Cases
Accelerate slow & complex
business analysis & reports
without upfront investment
Merging data from various
data sources for end to end
analysis
Enable temporary or
event-based analytics to
start/stop anytime
Enable self-service OLAP
and BI without complex data
modeling
Prototype and demo
breakthrough BI ideas
Build Big Data applications
leveraging native text analysis,
predictive analytics, and spatial
capabilities
Month
Close
Product
Launch
Big Data Best Practice: Amazon EMR and HANA One on AWS
Give SAP HANA One a try in a guided trial experience
Provisioned by the trial system
• Import Hadoop-
processed data from
Amazon S3 storage
into SAP HANA One
• Create star schema
• Build analytic and
calculation views
• Analyze Wikipedia
data using Lumira BI
Resources
• Online SAP HANA demos running on HANA One: http://try.saphana.com
• Free Big Data trial for SAP HANA One: https://tryhanalive.saphana.com/labs/3
• SAP HANA One Home Page: http://hanaone.saphana.com
• Webinar channel: https://www.brighttalk.com/channel/8927
• SAP solutions on AWS: aws.amazon.com/sap/
• 30-Day Free Trial of SAP Mobile Secure EMM: www.sapmobilesecure.com/
Summary
• SAP HANA combines analytical, transactional and other Big Data workloads on one system
• Customers, ISVs and growing list of startups are demonstrating breakthrough use cases
• SAP HANA – as well as other SAP solutions – are available on the AWS cloud – Get started with SAP HANA One
– Scale up with SAP HANA Infrastructure subscription by AWS or SAP
SAP Booth #200
• Meet SAP HANA and mobile experts
• Test drive SAP solutions
• Experience the Internet-of-Things – Real-time vending machine
– Powered by SAP HANA
• Win an Xbox or one of ten Raspberry Pis
Questions
?
We are sincerely eager to hear
your feedback on this
presentation and on re:Invent.
Please fill out an evaluation form
when you have a chance.
Contact information
Phone 650-440-1860
http://saphana.com
http://mantis-tgi.com
@mantispulse
http://facebook.com/mantispulseanalytics
http://www.smartronix.com
Swen Conrad, PMP
SAP
Doug Turner, CEO
Mantis
Rob Groat, CTO
Smartronix