Be Distinct ~ Get Noticed

The waiting game Global after hours

Interruption Based

Marketing built on the concept that if you’re in front of people enough, when they need you they will think of you first.

Permission Based

In-bound marketing where people are thirsting for what you offer and they are actively trying to communicate with you.

75% of Americans use a search engine regularly

56% use at least one per day 54% use instead of the phone book 92% of local online searches eventually

convert to a sale

400 Million Users ½ Log in daily for 55 minutes 2nd Most trafficked site behind Google #1 Photo sharing site in world

YOU

Blog

Facebook

LinkedIn

Website

YouTube

Twitter

34% of bloggers post opinions about products & brands

78% of consumers trust peer recommendations

Identifies you as a expert Ever changing and gives a reason to return

60 Million Users 1.9 billion pages viewed/month 1 New user/second & ½ outside US Strategic business partnerships Qualified Connections

24 Million Users 50 Million Tweets/day 88% Small businesses 73% using less than 3 months 35+ Age group

Google Owned 1 Billion videos served each day 12.2 Billion viewed in the US/month Only 16% uploaded per week Exec presentations, training, marketing

videos

Your business is open 24/7, 365 days/year

Reach a global market, everyone buys Consumers get information online A tool for gathering data and selling

Know your niche Provide posts worth sharing Introduce yourself Participate

Build a company and a personal profile Make 100+ connections Join groups Maintain an active voice Cyber world meets real world

Since 2005 local searches have gone from 2.6 billion annually to 4.6 billion in 2008

Short phrase searches have been replaced by specifics

Determine and build your keywords into your sites – use clouds

Link your sites together Making it easy to find you = sales

www.hyperstrandmktg.comhttp://twitter.com/hyperstrand

http://www.linkedin.com/in/sheryltheisens.l.theisen@hyperstrandmktg.com

413.454.2198