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BUILD the Agency by Managing Creative Potency Andika DJ CEO Syafa'at Marcomm CEO Irtikaz Publishing Kompartemen Creative Agency P3I Penasehat MDC (Moslem Designer Community)

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Hampir sama dengan materi "Advertising for Beginner", slide ini lebih berbicara pada manajemen sebuah perusahaan kreatif yang didalamnya adalah orang-orangnya kreatif yang selalu membutuhkan banyak perhatian dan pengaturan yang "istimewa" dan di "istimewakan". Dilengkapi dengan beberapa studi kasus. Karya multimedia bisa disaksikan di www.syafaat.com

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Page 1: Build the Agency by Managing Creative Potency

BUILD the Agencyby Managing CreativePotency

Andika DJCEO Syafa'at MarcommCEO Irtikaz PublishingKompartemen Creative Agency P3IPenasehat MDC (Moslem Designer Community)

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I  believe  in  Scottish  proverb:Hard  work  never  killed  a  man.

Man  die  of  boredom.They  don't  die  of  hard  work.

David  Ogilvy

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Andika DwijatmikoMagelang, 02 Agustus 1974

Fb andika dwijatmikoBlog www.andika.syafat.comTwitter @andikakerenlah

Organization Experience

Ketua Kelas dari TK s.d. SMA (1980 - 1993)

Ketua Umum OSIS SMPN 1 Magelang (1988 - 1990)

Ketua Umum OSIS SMAN 2 Magelang (1992 - 1993)

Kabag Kegiatan Kwarcab XI.30 Kodia Mgl (1992)

Kabag Pembinaan & Pengembangan Kwarcab XI.30

Kabag Litbang KMI ISI Yogyakarta (1995)

General Secretary Asosiasi Desainer Grafis Indonesia (ADGI)

Jogja Chapter (2008 – 1010)

Kabid Pendidikan & Litbang (2012 - sek)

Education Director ADGI Pusat (2010 - 2012)

http://www.andika.syafat.com
http://www.andika.syafat.com
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Work ExperienceDesainer Grafis Mekar Offset Yogyakarta (1995)Desainer Grafis Empat-K Graphic Design (1995-1998)Creative Department Ruedian Graphic Design (1997)Direktur Utama Rancang Grafis Syafa’at (1997-2001)Graphic Designer PT. Mitralayan Indonesia Jkt (1998)Staff Pengajar LPK Visi Yogyakarta (1997-2000)Ketua Jurusan Desain Grafis Visi Yogya (1999-2001)Staff Pengajar Akademi Desain Visi Yogyakarta (2001)CEO & Creative Director Syafa’at Adv (2001-2002)Staff Pengajar Akademi Kesehatan Gigi (2002)CEO Syafa’at Advertising (2003-2005)Staff Pengajar Cybermedia College (2006-2008)Dosen Luar Biasa Prodi Advertising UIN (2008 s.d. sek) Pengawas Yayasan Insan Cendekia (2007-sek)Business Development Director (2005-2007)Staff Pengajar STSRD VISI Yogyakarta (1996 s.d. 2012)General Affair Director Spiritual Leadership (2006 s.d. sek)Creative Director Syafa'at Marcomm (2007 s.d. sek)CEO IRTIKAZ Publishing (2008 s.d. Sek)CEO Syafa’at Marcomm (2007 s.d. sek)

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syafa'at dari masa ke masa

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1996 - 2002

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2002 - 2003

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Office, 2005

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Office, 2005

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2003 - 2006

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Office, 2006

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Paris, 2006

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tamansari, 2006

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2006 - 2010

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Plaza Indonesia, 2011

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2010 - ...........

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Jogja, 2011

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Jogja, 2011

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Jogja, 2013

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52 PINASTHIKA CREATIVESTIVAL 2013Finalist : Logo “Jamil Azzaini”. Graphic Design CategoryFinalist : Print Ad “Versi Mahasiswa” Cordova Coffee. Baskara CategoryFinalist : Print Ad “Versi Satpam” Cordova Coffee. Baskara CategoryBronze : Logo “Muktamar Khilafah”. Graphic Design CategoryBronze : Print Ad “Versi Panco” Cordova Coffee. Baskara CategoryBronze : Cover Buku “Proud of You”. Graphic Design CategoryBronze : TVC “Versi Mahasiswa” Cordova Coffee. Baskara CategorySilver : TVC “Gelombang Ekonomi Zakat” Dompet Dhuafa. Baskara CategorySilver : TVC “Versi Panco” Cordova Coffee. Baskara CategoryGold : TVC “Versi Satpam” Cordova Coffee. Baskara Category

Award2004 - 2013

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BUILD the Agencyby Managing CreativePotency

Andika DJCEO Syafa'at MarcommCEO Irtikaz PublishingKompartemen Creative Agency P3IPenasehat MDC (Moslem Designer Community)

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#1 Work is play & it’s funbekerja itu bermain & menyenangkan

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#2 Blue Ocean not Red Oceanbermain di ranah blue ocean saja, bukan red ocean!

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#3 Networking & The result of this worknetworking & hasil karya

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What to say?

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

Kopi sehat yang nikmat meningkatkan stamina dan menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI,

SIANG, maupun MALAM

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

Kopi sehat yang nikmat meningkatkan stamina dan menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI,

SIANG, maupun MALAM

Dengan bahasa campaign

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What to say?

Brand Insight

Kopi herbal yang nikmat meningkatkan stamina & menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI, SIANG, MALAM

Consumer Insight

Usia 25 : meningkatkan stamina dan daya tahan tubuhUsia > 40 : aman dikonsumsi dan menyehatkan

Kopi sehat yang nikmat meningkatkan stamina dan menjaga kesehatan bagi siapa saja yang menjadi pekerja PAGI,

SIANG, maupun MALAM

Dengan bahasa campaign

NIKMATNYA SEMANGAT SEHAT

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How to say?

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Memotret kegiatan target audience sehari-hari yang membutuhkan stamina dan kesehatan untuk meraih

apa yang di inginkan.Dengan gaya bertutur yang lucu/fun, unik, di luar

dugaan TA, harapannya memiliki reminder yang kuat.

How to say?

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Mengapa dengan pendekatan unik/ lucu/ humor?

Karena hasil riset periklanan, pendekatan tersebut memiliki reminder yang kuat, dan menjadi isu yang

mudah untuk diperbincangkan & digulirkan

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creative

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tvc & print ad

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web design

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brochure

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brand activation

“healthy spirit rider”

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#4 Patience in carrying out the great vision & daily worksabar dalam menjalankan visi besar dan pekerjaan sehari-hari

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makes your dream come true!

Become the Leading Company inMarketing Communication

Asia 2020

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#5 Primacy of the team is everythingkeutamaan tim adalah segala-galanya

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#6 Don’t forget God & concern for otherjangan lupakan Tuhan dan kepedulian terhadap sesama

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#7 Always recharge the creative energy selalu isi energi kreatifitas baru

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follow @andikakerenlah

fb andika dwijatmikositus www.syafaat.comemail [email protected] www.andika.syafaat.com

supertrims ya!

http://www.syafaat.com
http://www.syafaat.com
mailto:[email protected]
mailto:[email protected]
http://www.andika.syafaat.com
http://www.andika.syafaat.com

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